Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week. Let’s get right to it …
#1 – “Likeable Media Introduces the Likeable Index” – via GlobeNewswire.com
Premise: Likeable Media released a report on brand Likeability across their respective social media efforts. Included in the release of the report itself, which is available for free download on the site, is the launch of Likeable Index™ – a proprietary metric from Likeable to allow brands to track their own Likeability score, but to also compare and contrast vs. competition.
Thoughts: If you have ever noticed or read down the list on our blog roll, you will find Likeable Media there – as I really enjoy what they publish. This is a fantastic next step for the agency and its ability to sell in analytics with a proprietary metric like their index score. I have downloaded the report this weekend and will begin to look through it in the near future. (You may see a future blog post dedicated to the report as well.) [Read more…]