Pin of the Month – The Best and Worst Rebrands

December's "Pin of the Month" from MadeByOomph.co.uk

December’s “Pin of the Month” from MadeByOomph.co.uk

December’s infographic for our “Pin of the Month” landed in my Inbox several weeks ago from Oomph.  It is a fascinating look at the best and worst rebrands from around the globe.  Sometimes these work, sometimes these don’t and this infographic pulls out the highlights and lowlights over time.  

If you pay attention to branding efforts from large corporations, you are probably familiar with more than a handful of these.  Which ones caught my eye? …

  • Lego has done an amazing job of rebranding itself over the years and has become an absolute behemoth in the toy industry.  While it has almost always been largely popular, I’m blown away by how well they have adapted to the times.  
  • There are probably Millennials reading this that have no idea that Old Spice was a brand practically left for dead 15 years ago.  An aftershave and cologne brand that had an archaic brand image completely reinvented itself, launched brand extensions, and completely turned itself around.  
  • Several failures – The GAP’s rebranding failed miserably with customers, as did Pepsi’s.  BP tried to rebrand itself after the Gulf oil spill and let’s just agree that this didn’t work.  

What brands caught your eye in the infographic?  Let us know in the comments below or drop me an email at john@shorebranding.com.  Thank you to the team at Oomph for passing this infographic along to me!

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!