Brand in Focus – LeapFrog

Visit LeapFrog.com for the latest in kids toys, games, and technology!

Visit LeapFrog.com for the latest in kids toys, games, and technology!

The next brand to be placed “in focus” is LeapFrog – which builds off of last weekend’s #SundayMusings focus on brands that have entered our household since the birth of our child last year.  LeapFrog is the creator of a number of educational toys, games, and technology-driven gadgets for the young ones in the house.  We have found their products to be fun and engaging, while also catering to my gadget geekdom.  

Let’s look under the hood on how LeapFrog brands itself online and across social media platforms in our latest “Brand in Focus”!

LeapFrog Homepage 1

LeapFrog’s own website is easy to use and makes it easy to find what you are looking for.  Directly below the headlines in the screenshot above you will find the ability to find the right LeapFrog product by product category and/or by your child’s age bracket.  Easy enough, right?

Further down you will find verbatim responses and quotes from LeapFrog users, a nice way to resonate with potential customers and those that have yet to try its products.  

LeapFrog Homepage 2

You won’t find links to LeapFrog’s social media sites until you hit the bottom of the home page – where the company has direct links to its Facebook, Twitter, YouTube, and Pinterest pages.  Let’s dive into each …

Facebook:

LeapFrog currently has over 1.1 million likes on Facebook.  Just about every weekday you will find at least one update on LeapFrog’s Facebook page.  Engagement with fans goes through peaks and valleys, somewhat surprisingly.  There are some posts that catch less than 100 “Likes” but there are others that easily exceed triple digits.  

One of the more successful posts – in terms of driving Likes and shares – is seen below, the Facebook announcement of LeapFrog Epic, the latest tablet to be launched by the company last month.   

Introducing the brand new LeapFrog Epic, our newest tablet with a kid-perfect UI that grows with your child and lets…

Posted by LeapFrog on Wednesday, August 19, 2015

 

The other item that caught my eye is that there are a lot of calls to action or tabs at the top of LeapFrog’s Facebook page – and that’s a good thing in my opinion.  They provide you with a Customer Support page for email and phone support.  They also have links to their other social media feeds, and across product pages.  

LeapFrog Facebook

Twitter:

There is a big drop-off in the number of followers from Facebook to Twitter, where LeapFrog has a little under 30K followers on the latter.  There is also a little bit more of a gap in frequency on their Twitter feed, where there is occasionally a week or so going by without an update.  

However, one item that caught my eye in August and it falls under the Brandscaping category – where LeapFrog and Toys R Us came together on 8/26 for a #ToysForAll Twitter chat.  An excellent job by the two companies to come together for a good cause.

The #ToysForAll Twitter chat

The #ToysForAll Twitter chat

YouTube:

Similar to its Twitter numbers, LeapFrog has slightly under 30K followers on YouTube.  However, LeapFrog’s uploaded videos on YouTube have driven over 30 million views!  LeapFrog’s YouTube page provides a plethora of information and video to guide yourself through.  The content is nicely organized as well – take a look at the “Playlists” page and you’ll find that someone has taken the time to organize the video uploads by product categories.  

What actually caught my eye and drove home the decision to put LeapFrog in focus this quarter is the new ad below.  I first saw it during a commercial break on Hulu and thought it was well done … and well targeted by Hulu’s algorithm given how much kid-friendly content we have purged through in recent months.  

Pinterest:

A similar level of focus and detail can be found on LeapFrog’s Pinterest page and boards, with Pins and boards ordered by season, holiday, product category and more.  You will also see a Holiday wish-list board for each of the past three years.  

LeapFrog Pinterest

I’m a little surprised that LeapFrog “only” has 14K followers on Pinterest, as I would have thought this would be a great place for moms to follow the brand and to get ideas for their children via a more visually stimulating platform.  

Overall Summary:

I’m very impressed with the level of detail that goes into organizing LeapFrog’s content on each of the social media platforms.  Someone, or a group of people, are doing a great job at paying attention to detail for the company.  

One item that did catch my eye when flipping across networks is that the LeapFrog website does not directly connect to its Google+ or Instagram pages.  However, those do exist and are out there, but I like the focus on where they have more traction right now.  

What have you seen from LeapFrog across platforms that you like/dislike?  Are you currently using their products, and if so, why?  Let us know in the Comments section below.

 

Sunday Musings w/ Shore Branding – 8-30-15

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

Today’s #SundayMusings takes a look at a few brands that I have become very familiar with over the past 15 months with our child.  As we close out Summer, head into Labor Day Weekend, and take our next family vacation to Sesame Place, I wanted to focus on several brands that we have essentially adopted into our lives.  No “Premise” in this week’s #SundayMusings, just a few musings on each particular company and how their branding has impacted several purchase decisions.  

#1 –  “Capture all the fun with the VTech Kidizoom ActionCam” via mybabystuff.ca

Thoughts: VTech has come up with a number of great educational toys and games.  We have several outdoor sports-related games, along with a growing collection of Go! Go! SmartWheels tracks and vehicles, because you can never have just one, you have to have the whole set.  

I’m not sure how I feel about this KidiZoom ActionCam though – do kids need another distraction when they should be paying attention to their surroundings, the street, etc.?  (Related, I realize I’m showing my age here.)

#2 – “Thomas the Train Engine theme park opens in Massachusetts” via CNN.com

Thoughts: Thomas the Train is a cartoon favorite these days on the television and news of this park opening piqued our interest.  However, the park didn’t open this Summer until earlier this month and there have been more than a few customer complaints about it actually not being ready to be opened / shouldn’t have opened without toilets being ready, more food options being available, etc.  Not exactly a great endorsement and not the best way to get your brand off the ground at Edaville.

#3 – “LeapFrog Epic: a customizable, age appropriate tablet for your kids” via AndroidCommunity.com

Thoughts: If there is one kid’s company that I have truly vested in, it is LeapFrog and their educational toys and technology.  We have the LeapReader Junior with a slew of books to read.  LeapFrog does a great job of keeping up with technology as well, even if I’m not ready to consider items for our kid.  

Their new tablet in the article above falls in this category.  However, products like this that are made by a brand I truly trust, will continue to evolve and when the time is right, I know where our purchase will be coming from.    

Tweet of the Week:

What perfect timing!  A week before we spend two days in the park, Sesame Place shares a parent’s guide to their park from a blogger, albeit a little old.  Don’t think for a second we won’t be leveraging this ahead of our stay.  Our child has become slightly obsessed with several Sesame Street characters – we’re looking forward to seeing how he reacts when he sees them in person … and completely realize that it may turn into a disaster.  (Crosses fingers that this goes smoothly …)

If you have a child or children at home, what brands are they focused on?  Have you helped move that needle a bit for one reason or another?  Have a great week ahead as we head into Labor Day Weekend next weekend!

 

Sunday Musings w/ Shore Branding – 5-25-14

 

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

 

Today’s #SundayMusings puts the focus back on mobile and mobile marketing thanks to last weekend’s “Pin of the Month” from guest writer Dean Olsen. Here are the top stories that relate to mobile from the past couple of weeks.

#1 – Wearable Baby Tech Aims to Bring Peace of Mind to New Parents – via BrandChannel.com 

Premise: There are a number of new products entering the market that bring tech to our children, including wearables. There is the Mimo Kimono that feeds a baby’s information to an app for parents, to a smart sock from Owlet Baby Care. Finally, Leap Frog has a new product called the LeapBand that works vastly similar to adult bands that track your activity over the course of the day.

Thoughts: This caught my attention for multiple reasons. First and foremost, we introduced our first child to the world last week and it has been a whirlwind ever since. Second, I can’t decide whether or not this technology is a good thing or bad thing, as I completely see both sides of the fence. I’m hoping my wife can make the call on this and whether or not we want to purchase any of these products (or similar ones). I’ll keep you posted … [Read more…]