Sunday Musings w/ Shore Branding – 4-12-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings are no joke, as we take a look back at April Fools’ Day news from around the web and across brands.  The first of April has become a great branding day as brands come up with fake news stories to draw some added attention in their direction.  It doesn’t always work out positively, but here are the stories that caught my attention for April Fools’ Day this year.

#1 – “The 11 best April Fools’ gags of 2015” – via theverge.com

Premise: A collection of the top April Fools’ Day jokes from brands and their respective YouTube clips.  Out of the 11 examples provided in the write-up, 5 of them are from Google or Google’s properties (Motorola, YouTube).

Thoughts: Across this list, I tend to like Google’s Smartbox mailbox, Microsoft’s MS-DOS Mobile, and Netflix’s Binge Watch Warnings.  I saw multiple people complain online about Netflix’s warning, not realizing at the time that it was an April Fools’ Day joke.  That’s phenomenal! [Read more…]

Sunday Musings w/ Shore Branding – 10-13-13

 

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – The World’s First Instagram Hotel Gets Rave Reviews – via ConvinceandConvert.com 

Premise: The 1888 Hotel in Sydney, Australia has re-branded itself through social media efforts.  There are flat screens in the lobby that stream Instagram photos with the hashtag “#1888Hotel”.  The hotel is also offering up free rooms to Instagram users that have over 10K followers and using their branded hashtag.

Thoughts: I found this to be one of the more creative ways to use Instagram that I’ve ever seen or read about.  This builds engagement and looks like it could/should also drive stronger loyalty.  Then, later on in the article, the writer points out that the 1888 Hotel doesn’t have an Instagram account.  #Fail.  I’m not sure how that happens or why they wouldn’t have an Instagram account, at the very least to re-share the photos that others are sharing, using it as part of the promotional efforts, having others vote on the monthly winner, etc.  We’ll see if they adapt the program over time to make it that much better. [Read more…]