Sunday Musings w/ Shore Branding – 10-20-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – Big news: today we’re opening up Foursquare Ads to all small businesses around the world – via blog.foursquare.com 

Premise: On Monday, foursquare rolled out ‘Foursquare Ads’, their own ad platform that will help small businesses connect with local (potential) customers.  With over 1.5 million businesses on the site, foursquare is now allowing businesses to set up advertising campaigns and easily track its performance – knowing who saw the ad, who checked-in at your business, etc.

Thoughts: There is nothing like writing a new tips article earlier this week and putting the “forthcoming” ad platform as a ‘keep your eye out for this’ recommendation … only to have them deploy it the day you are about to publish.  C’est la vie I guess.  Foursquare is looking for revenue builders and this is a potential blockbuster for the platform.  The ability to see who is reacting to your ad/campaign and managing your budget accordingly puts more power right in the hands of you and your business.  If anyone is testing this out already, I would love to hear your feedback – whether that be early successes, ideas for how it could improve, etc. [Read more…]

Sunday Musings w/ Shore Branding – 5-26-13

 

Branding and Digital Marketing from The Shore

Photo Credit: CBS Philadelphia

Happy Memorial Day weekend!  Hope you are enjoying the holiday (if you are in the States)!  No rest at the shore, here are this week’s top stories in branding and digital marketing!

#1 – Kmart Strikes Again, Continues Building Clever Marketing Campaign – BobStanke.com

Premise: Kmart has built off of its creative, yet risky “Ship my pants” advertising with a new ad and catchphrase; “Big gas savings”.  The retailer has picked up some traction due to its edgy campaign and is looking to build off of it with a second campaign.

Thoughts: Kmart hasn’t been relevant in about 20 years in my opinion, so the fact that they are even still around is somewhat surprising.  I think this was a good risk to take for the retailer, perhaps showing a lighter side to the brand name and building some traction with a broader audience.  Bob put the two ads on this blog entry, so take a look at both of them if you haven’t seen them yet.  They are pretty humorous.  You may also notice that both ads have hashtags included in them, signaling that Kmart isn’t actually stuck in the 1980’s.

It will be interesting to see if or how this pays off a few months from now.  Will sales increase for the retailer?  Does this make you any more open to shopping at Kmart? [Read more…]