Sunday Musings w/ Shore Branding – 11-22-15

Sunday Musings w/ Shore Branding - Thanksgiving Edition (Photo Credit: GlowRockport.wordpress.com)

Sunday Musings w/ Shore Branding – Thanksgiving Edition
(Photo Credit: GlowRockport.wordpress.com)

Welcome to a Thanksgiving-geared, #SaveThanksgiving special edition of #SundayMusings with Shore Branding.  There has not been too much news or debate – maybe I’m too busy to notice – on retailers opening up on Thanksgiving Day for Black Friday / holiday deals.  I’ve seen a number of Change.org petitions but none of them have necessarily exploded.  

In any case, for those of you celebrating Thanksgiving this coming week, I hope you enjoy it and get to spend time with your friends and family.  Onward to this week’s musings …

#1 –  “Be Thankful for Feedback: Good, Bad, and Indifferent” via Loyalty360.org

Premise: Customers have had polar opposite opinions on retailers opening their doors on Thanksgiving Day.  What is somewhat lost in all of the debate is the value of the feedback these stores have received due to making decisions like this.  Good or bad, listening to the feedback provided by your customers is absolutely critical.  The author provides three tips to consider as you embark on your holiday messaging.  

Thoughts: Well, the crux of our SaveThanksgiving.net efforts really started in a similar spot.  However, the overall theme here, when you pull back the curtain, really is to listen to your customers.  You have to understand the impact of the decisions you make.  

#2 – “3 tips to avoid marketing missteps this holiday season” via imediaconnection.com

Premise: How do retailers keep shoppers involved and engaged throughout the holiday season and beyond?  The author puts together three tips on what retailers can do to sustain their efforts over a longer period of time.  

Thoughts: What really caught my attention is the third tip in this article, “bridge the gap between bricks and clicks”.  If you can’t optimize your customer experience by having both channels work together, then don’t try and focus your efforts on one or the other.  It is incredibly frustrating to have a completely different user experience between the in-store and online.  

#3 – “Izze’s Friendsgiving Campaign Includes Pop-Up Social Events for Millennials” via BrandChannel.com

Premise: Fruit-drink maker Izze is back with a new campaign heading into the holidays, called Friendsgiving.  The brand will be advertising across Amazon, Instagram, and Pinterest as it targets Millennials.

Thoughts: Respectfully, I had no idea that Izze was part of PepsiCo’s portfolio until this week.  I missed last year’s campaign, but I really do like what they are doing as we head into Thanksgiving.  

What brands are using a Thanksgiving-related campaign or hashtag that has caught your attention over the past few weeks?  Please do pass them along!

Tweet of the Week:

Once again, please spread the word and help others who are struggling to put a meal on the table this holiday season.  

For those celebrating Thanksgiving this week, please have a great, yet safe holiday!  #SaveThanksgiving