Sunday Musings w/ Shore Branding – 1-12-14

 

Branding and Digital Marketing

Branding and Digital Marketing

Happy New Year / 2014 everyone!  I hope you have a great year ahead of you!  This year on ShoreBranding.com we’ll continue with the weekly #SundayMusings, will be putting together several more “Tips” articles, and putting more “Brands in Focus”.  Look for those in the coming days and weeks ahead.

For the first #SundayMusings of 2014, I have broken this up into two parts: reflecting on 2013 and looking forward to 2014.  Here are this week’s top branding and digital marketing stories:

#1 – Signs that you need to rebrand your company – via iMediaConnection.com 

Premise: When is it time, or what are the right signs that point to a need for rebranding your brand or business?  The author puts together a checklist of signs that may help you decide that it is time for a change.  From focus, to staffing, and through the 3 C’s, if your business is failing or in decline, you need to reevaluate your strategies for moving forward.

Thoughts: I would/could easily lump the 3 C’s together with “focus” and make this a two point system.  If you aren’t focusing on the right people with the right message, you need to consider going back to the drawing board.  My wife and I have been binge watching “Bar Rescue” on Spike TV and a recent episode seems to fit this message perfectly.  A family from Long Island opened a bar in North Carolina and their food menu had nothing to do with NC cuisine, trying to ‘force’ NY hot dogs and similar menu items on the local market.  Bad idea.

I also truly believe in the second sign or recommendation in this article revolving around staff buying into your brand/business.  Your team is only as good as your weakest link/player.  An energetic staff can be spotted from miles away. [Read more…]

Sunday Musings w/ Shore Branding – 9-29-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our attention over the past seven days.

#1 – Yahoo’s Mayer Sees Mobile Ads Following Search Business – via AdWeek.com 

Premise: In an interview with Charlie Rose, Yahoo!’s CEO, Marissa Mayer, compares today’s state of mobile ads to the beginning days of advertising in search.  Mayer believes that with the right mix of quality and targeting, mobile advertising will be successful.  She has made mobile the number one priority for Yahoo! moving forward.

Thoughts: As you may have noticed over the past few weeks, mobile advertising has become a major source of news and focus here on the site.  As we saw firsthand in our write-up on mobile advertising with NearWoo, the ability to target and tweak your advertising on this growing medium can and will be critical in the very near future. [Read more…]