Sunday Musings w/ Shore Branding – 11-10-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!

#1 – 10 brilliant new examples of branded Vines – via eConsultancy.com 

Premise: The recent updates made on the Vine app allow for more user flexibility and creativity, which will likely lead to even higher quality micro-videos.  The author takes a look at brands that are leading the charge on the platform.  Trident, Dunkin Donuts, and Airbnb were the first to produce Vine videos and use them as advertising on TV.  Oreo and Tide are also referenced, given their high quality micro-videos from last week’s holiday.

Thoughts: Improving the functionality of the app will certainly make for even greater content, from brands and ‘everyday people’.  What really caught my eye here is the quote from Dunkin Donuts VP of Global Consumer Engagement, mentioning that billboards would be a good place to bring Vine videos to.  That is a fantastic idea! [Read more…]

Sunday Musings w/ Shore Branding – 11-3-13

Sunday Musings w/ Shore Branding! (Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

This week is a special, Halloween edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week, all with a Halloween theme or twist to them.

#1 – 5 Small-Business Branding Lessons To Be Learned From Halloween Characters – via Adotas.com 

Premise: The author takes various Halloween-related characters and compares them to branding problems and issues that small businesses run into.  After each example, a simple brand lesson is provided.

Thoughts: This write-up was concise, but well done and tied to the holiday nicely.  In fact, you might have seen this on a few different pages this week.  Out of the five characters, there is a tie for which I believe is the best branding recommendation – between Frankenstein (“Be consistent”) and Mummy (“Evolve”). [Read more…]

Brand in Focus – Oreo

It has been a few months since we put a ‘Brand in Focus’.  Our second deep dive into a successful digital marketing strategy will focus on Oreo.  Let’s dig a little deeper into the brand’s efforts to see what has helped drive the brand forward and see how things look across social media platforms.

Oreo did not grab our attention until last year’s Super Bowl with its now infamous tweet and it has been history ever since:

We’ll focus on Twitter first, but before we do that, let’s outline Oreo’s efforts.  When visiting its own web page, you will see that they have links to their Facebook, Twitter, Instagram, and YouTube pages.  One of the first things that caught my attention was the use of the same image/icon/logo across each platform – showing consistency in their branding efforts across each page.  Well done!  Now, how do they compare?  Let’s take a look … [Read more…]

Sunday Musings w/ Shore Branding – 10-27-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  Let’s get right to it …

#1 – Likeable Media Introduces the Likeable Index – via GlobeNewswire.com 

Premise: Likeable Media released a report on brand Likeability across their respective social media efforts.  Included in the release of the report itself, which is available for free download on the site, is the launch of Likeable Index™ – a proprietary metric from Likeable to allow brands to track their own Likeability score, but to also compare and contrast vs. competition.

Thoughts: If you have ever noticed or read down the list on our blog roll, you will find Likeable Media there – as I really enjoy what they publish.  This is a fantastic next step for the agency and its ability to sell in analytics with a proprietary metric like their index score.  I have downloaded the report this weekend and will begin to look through it in the near future.  (You may see a future blog post dedicated to the report as well.) [Read more…]

Sunday Musings w/ Shore Branding – 10-13-13

 

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – The World’s First Instagram Hotel Gets Rave Reviews – via ConvinceandConvert.com 

Premise: The 1888 Hotel in Sydney, Australia has re-branded itself through social media efforts.  There are flat screens in the lobby that stream Instagram photos with the hashtag “#1888Hotel”.  The hotel is also offering up free rooms to Instagram users that have over 10K followers and using their branded hashtag.

Thoughts: I found this to be one of the more creative ways to use Instagram that I’ve ever seen or read about.  This builds engagement and looks like it could/should also drive stronger loyalty.  Then, later on in the article, the writer points out that the 1888 Hotel doesn’t have an Instagram account.  #Fail.  I’m not sure how that happens or why they wouldn’t have an Instagram account, at the very least to re-share the photos that others are sharing, using it as part of the promotional efforts, having others vote on the monthly winner, etc.  We’ll see if they adapt the program over time to make it that much better. [Read more…]

Guest Writer: Tips on Using Instagram to Strengthen Your Brand

 

Tips for using Instagram for your brand/business

Tips for using Instagram for your brand/business

For our next “Tips” article, we reached out to the masses looking for a guest writer/blogger to provide their thoughts and tips for using Instagram.  Adrian Gordon of Fingers2Paper.com was gracious enough to accept.  Here are Adrian’s thoughts and ideas for using Instagram to improve your branding efforts online.  [Read more…]

Sunday Musings w/ Shore Branding – 9-29-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our attention over the past seven days.

#1 – Yahoo’s Mayer Sees Mobile Ads Following Search Business – via AdWeek.com 

Premise: In an interview with Charlie Rose, Yahoo!’s CEO, Marissa Mayer, compares today’s state of mobile ads to the beginning days of advertising in search.  Mayer believes that with the right mix of quality and targeting, mobile advertising will be successful.  She has made mobile the number one priority for Yahoo! moving forward.

Thoughts: As you may have noticed over the past few weeks, mobile advertising has become a major source of news and focus here on the site.  As we saw firsthand in our write-up on mobile advertising with NearWoo, the ability to target and tweak your advertising on this growing medium can and will be critical in the very near future. [Read more…]

Guest Writer Wanted!

Want to write a "Tips" article on Yelp or Instagram?

Want to write a “Tips” article on Yelp or Instagram?

Towards the end of the summer I referenced that several changes would be happening here at ShoreBranding.com and this is one of those items/announcements.  I am looking for a guest writer/blogger to help out with a few digital marketing write-ups.  I have two in mind specifically, but am more than open if someone also had thoughts/ideas of their own and wanted to leverage this site as a platform.

What I am looking for specifically is for someone to write a “Tips” article for Yelp and/or Instagram.  To be perfectly honest, I do not use these sites nearly enough (Yelp) or at all (Instagram) and any type of tips article written by me would be a disservice.  There isn’t a rule or set number of tips that need to be included in the write-up, but I would expect more than a handful for each.  For reference, here are our past “Tips” write-ups on other social networks/platforms. [Read more…]

Sunday Musings w/ Shore Branding – 8-25-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye from the past week.

#1 – Agony and Ecstasy: Steve Ballmer’s Years At Microsoft – via ReadWrite.com 

Premise: Microsoft’s CEO Steve Ballmer announced that he will be retiring within the next 12 months on Friday, sending the stock price up a few dollars.  This write-up takes a look back at his tenure at the tech giant, listing out the successes (company restructuring and killing off failed projects) and failures (Xbox One’s original rollout and the Surface tablet).

Thoughts: Upon Ballmer’s announcement, the stock surged 10% or so and finished the day up over 7%.  I’m not sure how I would feel about that if I were Ballmer.  Of course, with that increase he increased his personal wealth millions of dollars over (he reportedly owns over 300 million shares in the company), so I doubt he takes it to heart.  There was no announcement as to who would be replacing Ballmer when he retires, so expect the search to create a lot of news in the coming weeks and months.

Microsoft is well behind Apple and Google in mobile right now and it will be important for the next leader to put heavy focus and investment in this arena.  The Surface tablet has been a colossal failure thus far.  While Xbox had been a gold star for Microsoft and Ballmer, their original plans for Xbox One were panned.

Who do you think will take over at Microsoft?  Will Bill Gates return?  Will they steal someone from Google (or Apple)? [Read more…]

Sunday Musings w/ Shore Branding – 8-4-13

 

Branding and Digital Marketing

Branding and Digital Marketing

This week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye, are up and running!  Hope you enjoy!

#1 – LinkedIn Gets Better for Businesses with New Company Page Analytics – via WebProNews.com 

Premise: LinkedIn has updated/improved their analytics offering for those that run a company page on the site.  You can now track impressions, interactions, etc. and measure engagement your page has with its audience.

Thoughts: The new analytics page is significantly stronger vs. what the site used to offer page managers.  I would also rate LinkedIn’s analytics much higher vs. those seen on Pinterest’s site.  There is a YouTube video at the bottom of the link/story that walks you through the new features and is worth watching for a general overview. [Read more…]