Sunday Musings w/ Shore Branding – 4-27-14

Branding and Digital Marketing

Branding and Digital Marketing

 

After focusing on content marketing in the last edition, today’s #SundayMusings w/ Shore Branding focuses on some of the latest and greatest write-ups I’ve seen on digital marketing over the past few weeks.

#1 – Using Social Media to Influence Your Brand Image – via TheSocialMediaHat.com 

Premise: Understanding what your brand image is and how social media can play such an important role in building that image is crucial in today’s world. Social media connects you with millions of people from around the world and can have an immediate and enormous impact on your brand and business … when done correctly; by engaging with your audience, having meaningful content, etc.

Thoughts: While a little bit older than we typically use here on Sunday Musings, The Social Media Hat is a great resource for digital marketing. This write-up takes a branding angle on your digital marketing efforts and how said efforts can impact your brand image. Whether you are looking to share opinions, looking for recommendations, or sharing other people’s work, social media can help take your brand to another stratosphere. [Read more…]

Pin of the Month – Social Media Mistakes in 2013

The biggest social media mistakes of 2013 (Infographic by masters-in-marketing.org)

The biggest social media mistakes of 2013
(Infographic by masters-in-marketing.org)

It is time to look back at the misfiring’s in social media in 2013.  This month’s ‘Pin of the Month’ is from Masters in Marketing and takes a look at several brands’ misguided attempts at social media.  While we took a look into the future in yesterday’s Sunday Musings, let’s take a step back and reflect on several moments in 2013.

The year got off to a rough start with HMV and Tesco.  The latter had a scheduled tweet (ugh!) sent out that coincided with their horsemeat scandal.  Well done … The Onion took things too far in February, with an offensive comment towards a 9 year old.  You probably remember Burger King being hacked earlier in the year, with negative tweets sent out about the company. [Read more…]

Pin of the Month – Movember

November's Pin of the Month - Movember BrandScaping and Pin by BrandsEye and Carling Black Label

November’s Pin of the Month – Movember
BrandScaping and Pin by BrandsEye and Carling Black Label

While there are a few important holidays to reflect on during the month of November, we’re going to focus on a movement that takes the entire month: Movember!  Every November, there is a month long tradition around the globe to create awareness for men’s health issues, while men grow out their moustaches. [Read more…]

Pin of the Month – Branding Around Your Home

Infographic by Movoto.com

Infographic by Movoto.com

Ever wonder how much branding and advertising is in one’s home?  That’s what October’s Pin of the Month focuses on.  Movoto, a real estate research blog, put together the infographic above that has some interesting findings that you probably never think about during the course of a regular day. [Read more…]

Pin of the Month – Connected TV’s

Infographic by YuMe

Infographic by YuMe

For September’s Pin of the Month, we’re going to let the above infographic do the vast majority of the talking.  I discovered YuMe in Investor’s Business Daily, as the company went public last month.  After taking a look through their web site, I found a lot of interesting information and data on digital marketing and the future of advertising.  (If nothing else, take a look through the “Insights” tab on their web site, per the link above.)

This month’s Pin is a summary of a study conducted by YuMe and a research partner regarding “the W’s” (and “How?”) of Connected TV advertising.  The research provides a broad scope of the size of the Connected TV market and how much it is continuing to grow each year. [Read more…]

Pin of the Month – Food Trucks

Infographic by Mozy

Infographic by Mozy

For August’s Pin of the Month we are going to focus on a phenomenon that has been growing leaps and bounds over the past 12-24 months – the food truck industry – and the use of social media to further their business.

I couldn’t be happier with Mozy for creating this infographic.  Why?  I have been fascinated with food trucks since running into “The Chow Wagon” in Louisville, Kentucky back in 2008 after that year’s running of the Kentucky Derby.  I swore up and down that I wanted to bring this idea back to the East Coast and it would make a killing.  Five-plus years later and the industry has completely taken off and I’m nowhere closer in running a prosperous food truck.  (I digress) [Read more…]

Sunday Musings w/ Shore Branding – 7-28-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye.  The fifth ‘story’ is simply a combination of a number of news items released at Google’s conference on Thursday this past week.  Hope you enjoy!

#1 – Chipotle Faked Its Twitter Hack – via Mashable.com 

Premise: Last Sunday, it looked like Chipotle’s Twitter handle was hacked.  It turns out that this was not the case and simply a PR stunt to help celebrate the company’s 20th anniversary and kickoff a promotional campaign.  Chipotle isn’t the first, and likely won’t be the last, to fake being hacked.

Thoughts: It is hard to argue with the “success” of this fake hacking, given the amount of buzz and increased exposure Chipotle received last Sunday.  However, it still doesn’t sit right with me for some reason.  This is something that really can’t (or shouldn’t) be done again on the feed.  You can certainly see the rationale of why Chipotle and others would consider something like this however. [Read more…]

Pin of the Month – Google Glass at the NBA Draft

Credit: Carrot

Credit: Carrot

July’s Pin of the Month takes a look (pun intended) at Google Glass at the NBA Draft.  On June 27th, the NBA Draft was held at the Barclay’s Center in Brooklyn.  The second pick in the draft was Victor Oladipo out of the University of Indiana.  What made this of particular interest for this blog, beyond my enjoyment of the NBA, is that Oladipo wore Google Glass for the day and leading up to the final minutes before being drafted.

So how are we going to spin this into a branding or digital marketing-related topic you ask?  The answer is “very easily”. [Read more…]

Pin of the Month – National Doughnut Day

Pin of the Month - National Doughnut Day

Pin of the Month – National Doughnut Day

As you may have noticed by now, we here at Shore Branding like to celebrate the holidays.  For June’s Pin of the Month, we’re going to celebrate another one, National Doughnut Day.  This year, National Doughnut Day fell on Friday, June 7th.  The holiday is celebrated on the first Friday in June each year.

Unmetric put together our Pin of the Month comparing the social media efforts of Dunkin Donuts and Krispy Kreme.  Using their proprietary metrics, they compare how each company performs on social media.  You can see that Dunkin Donuts holds a pretty significant advantage in the number of ‘Fans’ they boast vs. Krispy Kreme.  However, Unmetric’s Engagement Score sways in Krispy Kreme’s flavor … umm, favor.  (Sorry, we’re getting hungry just typing this up.) [Read more…]

Sunday Musings w/ Shore Branding – 6-16-13

Branding and Digital Marketing

Branding and Digital Marketing

 

Happy Father’s Day to the dads out there!  Once again, here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – 7 Trailblazing Brands That Won By Being First – via blog.HubSpot.com 

Premise: The author takes a deeper look into the brands that defined or redefined their marketplace by being the first one to go in a unique direction.  From DeBeers changing the diamond industry to digital stalwarts like LinkedIn and Amazon, the article takes us back to the beginning for these companies and how they have become successful.

Thoughts: If you want to change the world, you have to think a little outside the box, right?  These companies have certainly done so over the course of time.  There are a number of intriguing examples listed in the article.  One that caught my eye was how Nintendo changed the video game market with their Wii console in 2006.  It is even more interesting to think about how archaic the Wii already seems to be in 2013 and how that market has evolved in such a short period of time, after being stagnant for so many years prior. [Read more…]