Sunday Musings w/ Shore Branding – 12-7-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to the latest edition of #SundayMusings!  This week we are going back to Black Friday to take a look at some of the brands that made news for “that day” after Thanksgiving.  Here are the stories that caught my attention:

#1 – “Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All Shopping Traffic, Reports IBM Digital Analytics Benchmark” – via IBM.com

Premise: IBM’s Digital Analytics Benchmark found that more shopping was done via mobile on Thanksgiving and Black Friday than in any year past.  In addition, mobile outpaced PC’s for the first time and hit 52.1% of all online traffic.  On Saturday, IBM released a number of interesting statistics and breakdowns in the article.

Thoughts: A few tidbits from the final results caught my attention:

  1. While phones drove traffic, tablets drove sales – more people were purchasing on a tablet device this year.
  2. Thanksgiving sales continue to be more prevalent and are eating into Black Friday sales.  If you have been reading our articles over the past month or so, you know how I feel about this.  (Stay home on Thanksgiving also means talking to your friends and family, not staring at the computer.  SaveThanksgiving.net)
  3. Apple outpaced Android across three different metrics in Black Friday sales.  Here is a second article from Fortune focusing a little bit more on these numbers.

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