Welcome to another edition of #SundayMusings – the top news and stories that caught our attention from the past few weeks. We have wrapped up our focus on LinkedIn and this week’s musings take us back to the core principle of branding. Here are several branding-related stories that caught our attention:
#1 – “10 Social Media Mistakes That Could Be Hurting Your Brand” – via HuffingtonPost.com
Premise: The vast majority of Americans are on social media which means your brand needs to be there (somewhere) too. However, one mistake can be costly. The writer puts together a list of 10 common mistakes that have been made in the past and continue to be made seemingly on a regular basis.
Thoughts: Interested in annoying your audience? Do you want to cost your brand the equity that has been built over a long period of time in 140 characters or less? If you answered “No” to these questions, you probably want to check out this list as, at the very least, a good reminder of what not to do with your brand’s social media pages and/or presence.
My “favorite” one here is #3 – “Getting too personal” and the examples from Amy’s Baking Compnay and KitchenAid. You might want to take a step back from the keyboard before posting anything remotely similar to the meltdowns these brands had in the past. [Read more…]