Welcome to another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week! Be on the lookout for an announcement later this week for a project that I am really excited for! (Teaser alert!)
#1 – “5 Reasons Why You Need to Be Mobile Ready for 2014” – via DannyBrown.me
Premise: Danny Brown provides five (more) reasons that your business needs to have a mobile game plan based on the results of a study conducted by Nielsen and Google. Consumers are doing more research/search on mobile – looking up information on products, for deals, etc. While results are mixed thus far, the benefits of geo-location apps can be seen when your business is found on the likes of Foursquare and Facebook Places. Finally, consumers are beginning to use mobile devices for purchasing / at the point of purchase and that trend is more than likely going to continue upward.
Thoughts: Over the past few months we have spent a good amount of time and effort on the importance of mobile – including our Foursquare tips and introduction to the mobile advertising company Nearwoo. The shift towards mobile devices will continue and I hope your brand/company is ready for it.
Are you making adjustments to your mobile game plan? Have you had early success or failure? [Read more…]