After doing a little searching for our next ‘Brand in Focus’ – it was quickly decided that Cadbury (UK) would be the nominee due to a slightly unique status across social media platforms. The Cadbury web site promotes its social media pages on Google+, Facebook, and Twitter. What immediately caught my eye were the number of fans and followers on each. Cadbury’s Twitter page has ~185K Followers at the time of this writing and their Facebook page has 518K Fans. However, their Google+ page has over 3.1 million Followers.
Cadbury’s own web site heavily promotes the G+ and Twitter feeds, as you can see in the image below. The G+ page has also been heavily supported and used as an example of one of the better/stronger pages out there on the network. Given this, let’s start there. [Read more…]