Brand in Focus – Cadbury

After doing a little searching for our next ‘Brand in Focus’ – it was quickly decided that Cadbury (UK) would be the nominee due to a slightly unique status across social media platforms.  The Cadbury web site promotes its social media pages on Google+, Facebook, and Twitter.  What immediately caught my eye were the number of fans and followers on each.  Cadbury’s Twitter page has ~185K Followers at the time of this writing and their Facebook page has 518K Fans.  However, their Google+ page has over 3.1 million Followers.

Cadbury’s own web site heavily promotes the G+ and Twitter feeds, as you can see in the image below.  The G+ page has also been heavily supported and used as an example of one of the better/stronger pages out there on the network.  Given this, let’s start there. [Read more…]

Sunday Musings w/ Shore Branding – 10-27-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  Let’s get right to it …

#1 – Likeable Media Introduces the Likeable Index – via GlobeNewswire.com 

Premise: Likeable Media released a report on brand Likeability across their respective social media efforts.  Included in the release of the report itself, which is available for free download on the site, is the launch of Likeable Index™ – a proprietary metric from Likeable to allow brands to track their own Likeability score, but to also compare and contrast vs. competition.

Thoughts: If you have ever noticed or read down the list on our blog roll, you will find Likeable Media there – as I really enjoy what they publish.  This is a fantastic next step for the agency and its ability to sell in analytics with a proprietary metric like their index score.  I have downloaded the report this weekend and will begin to look through it in the near future.  (You may see a future blog post dedicated to the report as well.) [Read more…]

Sunday Musings w/ Shore Branding – 10-13-13

 

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – The World’s First Instagram Hotel Gets Rave Reviews – via ConvinceandConvert.com 

Premise: The 1888 Hotel in Sydney, Australia has re-branded itself through social media efforts.  There are flat screens in the lobby that stream Instagram photos with the hashtag “#1888Hotel”.  The hotel is also offering up free rooms to Instagram users that have over 10K followers and using their branded hashtag.

Thoughts: I found this to be one of the more creative ways to use Instagram that I’ve ever seen or read about.  This builds engagement and looks like it could/should also drive stronger loyalty.  Then, later on in the article, the writer points out that the 1888 Hotel doesn’t have an Instagram account.  #Fail.  I’m not sure how that happens or why they wouldn’t have an Instagram account, at the very least to re-share the photos that others are sharing, using it as part of the promotional efforts, having others vote on the monthly winner, etc.  We’ll see if they adapt the program over time to make it that much better. [Read more…]

Guest Writer: Tips on Using Instagram to Strengthen Your Brand

 

Tips for using Instagram for your brand/business

Tips for using Instagram for your brand/business

For our next “Tips” article, we reached out to the masses looking for a guest writer/blogger to provide their thoughts and tips for using Instagram.  Adrian Gordon of Fingers2Paper.com was gracious enough to accept.  Here are Adrian’s thoughts and ideas for using Instagram to improve your branding efforts online.  [Read more…]

Sunday Musings w/ Shore Branding – 9-22-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our attention.

#1 – Using Hashtags The Right Way – via SocialMediaToday.com 

Premise: Ever wonder how or where hashtags were started, and by who?  This write-up starts with a repost of the creator of hashtags, Chris Messina.  The repost recalls the early stages of the hashtag and how it almost never got off the ground.  After this, the writer briefly explains the purpose of a hashtag (the ability to allow an audience to see and join in on a particular subject/topic of conversation) and provides a small checklist of items to consider when making your own hashtag.

Thoughts: Hashtags have become an invaluable tool for brands to engage with their audience.  I particularly agree with the writer’s first tip, “research first”, when thinking about creating your own hashtag for your brand/business.  Several months ago we started using “#SundayMusings” in an effort to better understand where RT’s and/or similar comments might be coming from and with the hope of building a broader audience.  It seems to have helped slightly, as visitation has certainly improved on this weekly write-up. [Read more…]

Sunday Musings w/ Shore Branding – 8-4-13

 

Branding and Digital Marketing

Branding and Digital Marketing

This week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye, are up and running!  Hope you enjoy!

#1 – LinkedIn Gets Better for Businesses with New Company Page Analytics – via WebProNews.com 

Premise: LinkedIn has updated/improved their analytics offering for those that run a company page on the site.  You can now track impressions, interactions, etc. and measure engagement your page has with its audience.

Thoughts: The new analytics page is significantly stronger vs. what the site used to offer page managers.  I would also rate LinkedIn’s analytics much higher vs. those seen on Pinterest’s site.  There is a YouTube video at the bottom of the link/story that walks you through the new features and is worth watching for a general overview. [Read more…]

Sunday Musings w/ Shore Branding – 3/24/13

Sunday Musings 2

Here are this week’s ‘Sunday Musings’ – the top five stories in branding and digital marketing from the past seven days.  For those interested, you can find the archives of this weekly write-up under the Blog-Sunday Musings tab at the top of the page.

#1 – Google Keep Launches … For Real This Time – Mashable.com 

Premise: Google launched its own version of Evernote this week – Google Keep.  The service allows you to take notes, create checklists, save pictures, and record voice reminders while you are on the go.  Google Keep is available for desktops and across Android devices running Ice Cream Sandwich or higher.  The article also includes the official release video from Google.

Thoughts: I am not an avid user of a digital/mobile note keeper, but I downloaded Google Keep to see what it looked like.  I have to say that I’m a little disappointed with the service.  I don’t understand why it isn’t or wasn’t launched as a part of Google Drive / Docs.  It sounds like it will eventually be a part of Drive, but this really should have been an extension or added feature of that service vs. standing on its own in my opinion.

#2 – “Facebook launches hashtag feud with Twitter” – tednguyenusa.com

Premise: Earlier this week, Twitter celebrated its seventh birthday.  It is being reported that Facebook will begin using hashtags in order to boost their own search rankings and appeal to advertisers.  The use of hashtags will also help categorize conversations.  The author also presents a number of facts on the strengths of and rationale for using hashtags.  There are also a few paragraphs that critique Facebook and its branding efforts.

Thoughts: They say imitation is the greatest form of flattery and this is another perfect example, as Facebook recognizes the power of the hashtag.  The use of hashtags will help Facebook build advertising revenue but will also help marketers better understand and/or target users.  It is interesting to see Facebook essentially copy Twitter here.

Finally, happy 7th birthday to the greatest web site out there right now!  Twitter has changed the world and continues to be my preferred source for real-time news and information.  

#3 – “6 Ways to Build Customer Loyalty” – Entrepreneur.com

Premise: While it is important to look for new business, the author stresses the need to pay attention to your existing customers.  Any business needs to ensure that they are satisfying their current customers and the article provides six key steps in order to help drive stronger loyalty.

Thoughts: It is hard to argue with any of the six recommendations the author makes here.  While this feels second nature, it is amazing how many companies and businesses don’t follow these steps.

A perfect example of how not to do this happened recently.  We set up a large dinner party at a local restaurant.  Despite mediocre service (at best), I sent a follow-up “thank you” email to the restaurant.  Their response: (Silence).  Absolutely nothing.  It is safe to say that we will never frequent that establishment again.  All it would have taken is approximately three minutes of their time to reply to my email and say “thank you” or similar.

#4 – “Kit Kat Challenges Oreo to Tic-Tac-Toe for Twitter Fan’s Affection” – Mashable.com 

Premise: A fan of both Kit Kat and Oreo took to Twitter to profess her affection for chocolate and the two brands.  Kit Kat responded with a playful response, challenging Oreo to a game of tic-tac-toe for her loyalty.  However, Oreo’s Twitter team came back with a great response (see embedded images in the article).

Thoughts: Whoever is running Oreo’s Twitter feed deserves a raise.  They have been producing some witty responses and posts, but also using Twitter as a great source of engagement with fans.  I thought Kit Kat’s initial response was also well thought out.  My first thought was to check to make sure they weren’t owned by the same parent company (which would have made this more brilliant).  Kudos to both teams for well thought out responses.

#5 – “Grassroots Marketing And Community Outreach: 5 Questions With Bob Hilton Of The Jersey Shore Convention And Visitors Bureau” – websearchsocial.com

Premise: Since Superstorm Sandy, the Jersey Shore Convention and Visitors Bureau has been hard at work to promote businesses in and around the Jersey Shore.  This is a brief interview with Bob Hilton who has helped spearhead the group/initiative.  Hilton provides the hard truths on the impact of the storm and looks to provide more of the facts, versus what has been reported by the media.

Thoughts: There may be a little bit of bias in this choice, but we’re going to have to live with this from time to time.  Fair?  Good.  The Q&A here provides much of the detail in how this area has been rebuilding since the storm, some of the hardships that local companies have faced, and some of the propaganda the media has used.  After taking a look at Hilton’s answers, don’t forget to take a look at the Jersey Shore page itself.  On the site you’ll find a PayPal link to donate to a number of different initiatives to help rebuild the Jersey Shore.  (Please consider this a subtle hint.)

Did anything in particular catch your interest here?  What other news did you find particularly appealing from the past week?