Sunday Musings w/ Shore Branding – 11-8-15

Branding and Digital Marketing

Branding and Digital Marketing

As we head into and through the end of the year, there are a number of different branding efforts taking place.  This week’s #SundayMusings runs the gamut across a few of these holidays as brands have begun their year end marketing campaigns.  

#1 –  “Top hotel bonus points promotions for Thanksgiving week stays” via LoyaltyTraveler.com

Premise: Loyalty Traveler informs its readers of the best hotel travel deals for Thanksgiving week, one of the biggest travel weeks of the year in the US.  

Thoughts: Across all of the major hotel chains – Hilton, Marriott, IHG, etc. – you will be able to find the current promotions and deals in this article.  Depending on your loyalty across each, I’m sure you will be able to find something if you are considering traveling for the Thanksgiving holiday.

#2 – “REI Stores are Closing on Thanksgiving” via REI.com

Thoughts: No premise is needed here.  You have probably seen this announcement from REI, completely closing their stores on Black Friday.  Thank you! #SaveThanksgiving

Even better news … the retailer will be paying its employees as if it is a regular workday and have opted to turn this into a hashtag campaign – #OptOutside.  Well played REI!

#3 – “Why Hallmark is Ditching TV, and Sentimental Ads, for a Bit of Biting Humor this Holiday” via AdWeek.com

Premise: For the first time, Hallmark is abandoning TV advertising for its Keepsake holiday ads, going with an all digital approach.  There are a handful of ads on its microsite for the campaign and the company is using the #KeepsakeIt hashtag for the campaign.  

Thoughts: It pains me to write anything about Christmas here – ahead of Thanksgiving – but I did want to bring to your attention.  It is telling when a brand rich in tradition decides to completely abandon the TV and go all digital.  The times, they are a changin’ …

Tweet of the Week:

 

Self-serving?  Sure.  A good cause?  Absolutely!  Check out the SaveThanksgiving.net online food drive on Feeding America through the link in the tweet above.  Help others who are struggling to put a meal on the table.  Thank you!

Hope you enjoyed this week’s #SundayMusings!

 

Let’s #SaveThanksgiving – 2015

Visit SaveThanksgiving.net and help us ... #SaveThanksgiving Gobble Gobble

Visit SaveThanksgiving.net and help us … #SaveThanksgiving
Gobble Gobble

As we kick off the month of November, Halloween has past and we move into the official holiday season here in the US.  Too often, we find ourselves skipping over my favorite holiday – Thanksgiving – in order to concentrate on Hanukkah, Christmas, and New Years.  Retailers and brands have done this too, continuing to have Black Friday creep into the Thanksgiving holiday on Thursday.  

For the past two years, we have promoted SaveThanksgiving.net and the #SaveThanksgiving hashtag across social media platforms.  This year is no different.  For weeks, I’ve seen retailers starting to decorate for Christmas.  That’s before Halloween people!  Stop it!

However, there is some hope.  Staples announced that after being open on Thanksgiving Day in years past, it will remain closed this year.  I’m hoping that many, if not all, of the retailers that stayed closed in 2014 will remain closed this year as well.  If you hear of others that have changed their tact and will now close their doors on Thanksgiving Day this year, please do let me know.  

What can you do to help?  Glad you asked …

I was thinking about creating a #SaveThanksgiving t-shirt on Booster.com.  If you are interested in purchasing one, please let me know and if a few people reach out to me, I’ll get that up and running immediately.  

Help #SaveThanksgiving!  For more, visit SaveThanksgiving.net and follow our #SaveThanksgiving Pinterest board.  

Thank you!

Sunday Musings w/ Shore Branding – 10-25-15

Sunday Musings w/ Shore Branding! (Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

Welcome to a Halloween themed #SundayMusings with Shore Branding!  With next weekend being the holiday here in the US, let’s take a look at what you may want to do, or avoid, for the holiday.  We’ll also take a look at a few early winners when it comes to their Halloween branding efforts!

#1 –  “5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After)” via Business2Community.com

Premise: With every holiday comes a desire and plan to tailor your brand’s message or social media posts to make it relevant.  However, there are a number of items to avoid when thinking about tying your brand to a Halloween, or any other holiday, themed message, post, etc.

Thoughts: This really didn’t have to be tied to Halloween at all.  However, arrogance and/or dullness in your posts, message, etc. top this list in my opinion.  There is no need to break through the clutter through something provocative if that isn’t your normal tone.  Stay consistent.  

#2 – “5 Designs We Love: Seasonal Branding for Halloween” via WorkDesignGroup.com

Premise: Five of the top branding and/or packaging items that have been seen thus far for the forthcoming Halloween holiday.  

Thoughts: I really like what Fanta did with their packaging.  Great look and an even better bit of innovation to it, by turning it into a drink dispenser and, from what I can tell, a Halloween basket as well.  Doesn’t that look like a Halloween basket to you?  

The other winner here is one of the most digital savvy brands we have, Oreo.  Naturally … #3 – “This App Will Help You Find the Perfect Wine to Pair With Your Halloween Candy” via AdWeek.com Premise: I’m relatively positive the title of this article says it all, as Vivino – an app for winos … excuse me, “wine enthusiasts” has launched this year’s perfect pairings between Halloween candy and wine.    Thoughts: This is simply fantastic.  Added bonus, it comes with an infographic!  An interesting point worth mentioning is that there are no specific brands mentioned or referenced in the pairing, only types of wine.  That sounds like a future brandscaping opportunity for a wine company! Tweet of the Week:

I’m not even sure where to go with this one.  Hanes XTemp technology keeps you cool as you load up on your Halloween costume, layers, and yes, hair.  Fantastic use of the holiday that can be reapplied for Christmas in a few months in a similar manner I’m sure.

Added bonus time, here is my favorite Halloween Vine thus far (from Lowe’s) …

Hope you enjoyed this week’s #SundayMusings!  Happy Halloween and Happy Halloween Branding efforts to those giving it a try!

 

Sunday Musings w/ Shore Branding – 11-3-13

Sunday Musings w/ Shore Branding! (Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

This week is a special, Halloween edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week, all with a Halloween theme or twist to them.

#1 – 5 Small-Business Branding Lessons To Be Learned From Halloween Characters – via Adotas.com 

Premise: The author takes various Halloween-related characters and compares them to branding problems and issues that small businesses run into.  After each example, a simple brand lesson is provided.

Thoughts: This write-up was concise, but well done and tied to the holiday nicely.  In fact, you might have seen this on a few different pages this week.  Out of the five characters, there is a tie for which I believe is the best branding recommendation – between Frankenstein (“Be consistent”) and Mummy (“Evolve”). [Read more…]