Loyalty to Brands – Guinness

"Loyalty to Brands" - Guinness (Photo by lazygamer.net)

“Loyalty to Brands” – Guinness
(Photo by lazygamer.net)

For our latest “Loyalty to Brands” we are continuing an official “Beer Month” here at Shore Branding.  Over the past decade, my taste buds have changed and my preference for which beer is regularly sitting in our refrigerator has become Guinness.

My loyalty, or even consideration, towards Guinness actually didn’t start until a trip to Europe about a decade ago.  It wasn’t a beer of choice at the time, but I also knew there was no way you could pop into Ireland and not have the homebred beer.  As soon as I tried the local Guinness, I started to get hooked.  (Note: The Guinness brewery at St. James Gate in Dublin, Ireland was of course closed for some type of renovations when we visited.)

While Guinness has tried to grow through brand extensions, it is the original draught beer that keeps me coming back.  In fact, the only two extensions that I have really enjoyed at all are the Red Harvest Stout and the 1759 Limited Edition Amber Ale – check out the latter on Guinness’ page for more information and a great video.

Aside from the product itself, what has helped “feed” my loyalty towards Guinness?

  1. Arthur’s Day – a celebration for Arthur Guinness that was started in 2009 and ended in 2013 because we aren’t allowed to have nice things in today’s world.  
  2. Their TV ads …

Like this …

And this …

Those two ads “prove” you don’t have to sell comedy or sex to further sales in the beer or liquor industry.  

What is your preferred adult beverage?  Why?  Let me know in the Comments below.  

As always, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.  Thanks!

 

Sunday Musings w/ Shore Branding – 9-27-15

Branding and Digital Marketing

Branding and Digital Marketing

With the start of the NFL season in swing and Oktoberfest starting in Germany this weekend, it is time to dedicate a #SundayMusings to beer.  It has been a long time coming and will also be part of next weekend’s “Loyalty to Brands”.  Here are a few stories that caught my attention in recent weeks across beer brands.

#1 –  “Guinness raises a glass to Denis Leary’s Firefighters Foundation with $224K donation” via IrishCentral.com

Premise: Guinness has donated just under $224K to actor/comedian Denis Leary’s Firefighters Foundation, in support of firefighters nationwide.  The relationship between the beer brand and Leary has been going on for a couple of years now, with Guinness giving back to the community in a very noble way.  For more information you can visit GuinessGivesBack.com.  

Thoughts: The first thought for many when asked about Denis Leary may be a foul-mouthed comedian or the star of Rescue Me.  However, he does a lot of good through his foundation, the genesis of which comes from an unfortunate life event.  

Kudos to Guinness for continuing the relationship not only through its donations, but continued PR and ad support behind the cause as well.  

#2 – “Bud Light and Google Partner To Win Football Fans On The Second Screen” via prnewswire.com

Premise: Bud Light, the official beer of the NFL, is partnering with Google (and YouTube) to market its product to those using a second screen during football.  Whether you are searching for scores or fantasy football updates online, you are likely to wind up seeing some type of marketing effort from Bud Light.  

Thoughts: Bud Light is working with 28 of the 32 NFL teams, having created a unique can for each of the 28.  I actually saw a good amount of responses from Bud Light’s Twitter feed, as they replied to many NFL fans across teams with quick GIF files of that respective team’s Bud Light can.  Needless to say, Bud Light is listening and taking content marketing to another level through its online channels.

#3 – Miller Lite – Free Rides

Premise: Miller Lite is partnering with various transit systems and communities to give away free rides to promote safety and to prevent drunk driving with this site.  

Thoughts: How do you build saliency when your number one competitor has the national partnership with the most prevalent sports league in the US?  You do a little good for society.  The program has provided almost 5 million free rides to date.

I noticed this on Twitter as well, when Miller Lite was promoting the program for the Eagles and Cowboys game from Week 1 and thought it was a fantastic program that deserved more attention.

Tweet of the Week:

While there are Oktoberfest’s held all over the world, nothing compares to the one that started last Saturday in Germany.  Bucketlist …

That’s it for this week’s #SundayMusings!  What is your favorite beer and why?

 

Sunday Musings w/ Shore Branding – 3-29-15

Sunday Musings w/ Shore Branding - St. Patrick's Day Edition (Photo credit: ILoveShelling.com)

Sunday Musings w/ Shore Branding – St. Patrick’s Day Edition
(Photo credit: ILoveShelling.com)

Today’s #SundayMusings with Shore Branding is going green … for St. Patrick’s Day branding news!  Here are the top branding and/or digital marketing stories that caught my attention over the past few weeks revolving around the luck of the Irish and St. Patrick’s Day.

#1 – “Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick’s Day” – via AdWeek.com

Premise: A 60 second ad to help promote visiting Ireland with Liam Neeson as the voiceover.  The ad itself also carries the #GoGreen4PatricksDay.

Thoughts: What better way to start a St. Patrick’s Day #SundayMusings than a visual trip to Ireland?  Fantastic ad with iconic landmarks from around the world, plus the natural beauty of Ireland itself.

The hashtag probably could use a little work though.  Throwing in the “St” probably would have helped make it a little easier for others to remember / use the right phrase. [Read more…]

St. Patrick’s Day Sunday Musings w/ Shore Branding – 3-16-14

 

Sunday Musings w/ Shore Branding - St. Patrick's Day Edition (Photo credit: ILoveShelling.com)

Sunday Musings w/ Shore Branding – St. Patrick’s Day Edition
(Photo credit: ILoveShelling.com)

 

Top o’ the mornin’ to ya!  Happy almost St. Patrick’s Day!  This weekend’s #SundayMusings w/ Shore Branding will focus on headlines that tie into the holiday.  Hope you enjoy!

#1 – How Irish Brands Celebrated St. Patrick’s Day – via SocialBakers.com 

Premise: This write-up is actually a summary of several St. Patrick’s Day promotions that were run for the holiday last year.  Baileys ran a contest for fans to send in their “Kiss me, I’m Irish” portraits for a chance to win a Baileys t-shirt.  Jameson and Guinness looked to celebrate with their fans, with Guinness breaking a world record for the “Largest St. Patrick’s Day celebration due to the power of social media.

Thoughts: Before we move forward, we decided to take a look back at several of last year’s holiday campaigns.  What caught my attention on this write-up is the analytics tools SocialBakers.com were using to measure reach and engagement levels for the brands.  Take a look at the fun-facts under the Guinness write-up.  That’s quite a lot of Guinness being consumed! (For those unaware, our first ‘Pin of the Month’ was done one year ago and focused on Guinness!) [Read more…]

Sunday Musings w/ Shore Branding – 9-8-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding!  The following are this past week’s top stories in branding and digital marketing that caught our attention.

#1 – Google’s ‘Android KitKat Will Appear on 50 Million Candy Bars – via AdWeek.com 

Premise: Google’s next operating system has changed its name from Key Lime Pie (rumored at least) to KitKat, the very popular chocolate candy.  Hershey, who distributes the candy in the US (but not outside of the US, as that is handled by Nestle) announced the partnership with Google, in a publicity-focused, co-branding effort.

Kit Kat bars will have an Android logo on them in stores soon as part of the PR campaign.  Google will be running promotional efforts and giveaways for Nexus 7 tablets, Google Play gift cards, and Kit Kat candy.

Thoughts: The relationship forged here is brilliant from both sides of the fence.  Google will put its Android logo on one of the more popular chocolates on shelf and likely help its appeal among younger potential consumers.  Kit Kat gets the free PR from being involved with Google, who you know is going to market the launch of their new OS heavily. [Read more…]

Sunday Musings w/ Shore Branding – 7-28-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye.  The fifth ‘story’ is simply a combination of a number of news items released at Google’s conference on Thursday this past week.  Hope you enjoy!

#1 – Chipotle Faked Its Twitter Hack – via Mashable.com 

Premise: Last Sunday, it looked like Chipotle’s Twitter handle was hacked.  It turns out that this was not the case and simply a PR stunt to help celebrate the company’s 20th anniversary and kickoff a promotional campaign.  Chipotle isn’t the first, and likely won’t be the last, to fake being hacked.

Thoughts: It is hard to argue with the “success” of this fake hacking, given the amount of buzz and increased exposure Chipotle received last Sunday.  However, it still doesn’t sit right with me for some reason.  This is something that really can’t (or shouldn’t) be done again on the feed.  You can certainly see the rationale of why Chipotle and others would consider something like this however. [Read more…]

Pin of the Month – Guinness Infographic

guinness infographic

For our first “Pin of the Month” we might be better served calling it our “Pin O’ the Month” as we will incorporate this weekend’s holiday into our first entry.  Moving forward, each month, Shore Branding is going to post one of the better infographics, pictures, etc. from our Pinterest page as a blog entry and (over-) analyze the content of that month’s winning Pin.

With that in mind, let’s dive right into March’s celebratory Pin (below).  Will you be enjoying a Guinness this holiday weekend to help celebrate?  The infographic itself contains ten facts about Sir Arthur’s pride and joy that you may or may not have already known. [Read more…]