Happy new year everyone and welcome to the first #SundayMusings of 2015! I hope everyone had a great, safe holiday season and that you are ready to make 2015 bigger and better! Why not start with the top stories that caught my eye in branding and digital marketing as they relate to entering the new year? Done and done …
#1 – “The Top 7 Content Marketing Trends That Will Dominate 2015” – via Forbes.com
Premise: “Content marketing” continues to grow. The author has spent time in the past putting together predictions and outcomes of content marketing (links within the article). Now he takes a look at how content marketing will shift/progress into the new year.
Thoughts: A few of the highlighted trends caught my eye, specifically #2 – “Content marketing will become inextricably linked with social media marketing” and #5 – “The reputation of guest blogging as a content marketing strategy will be repaired”.
It is hard to argue with #2, as this trend continues to grow seemingly month to month. However, #5 is an item that is important here on ShoreBranding.com. We have openly embraced guest posts in the past, but willingness to do so weakened in the second half of 2014. Again, if you are interested in being a guest writer here on the site, please just let me know via our Contact page (or reach out via email / social media). [Read more…]