Welcome to a new series here on ShoreBranding.com called “Loyalty to Brands”. As referenced in last week’s #SundayMusings, from time to time, we’ll be putting together a summary on the brands we are loyal to and why. However, I would also like to open this up for guest writing opportunities as well – similar to what we did for our “Tips” series. If you are loyal to a particular brand and interested in guest blogging, please let me know here in the Comments section below or through the Contact page.
Our first brand in focus may not be too surprising if you have been following the blog for the past year. My strongest loyalty probably lies with Google. Since converting over to Gmail as my preferred email system a handful or so years ago, it has been a growing affiliation with the brand. My loyalty grew fivefold when I purchased the first Droid phone on Verizon. I’ve since upgraded my phone several times and have been using the Galaxy Nexus for a couple of years. [Read more…]