Loyalty to Brands – Google


My loyalty to Google products continues ... (Photo credit: tirebusiness.com)

My loyalty to Google products continues …
(Photo credit: tirebusiness.com)

Welcome to a new series here on ShoreBranding.com called “Loyalty to Brands”.  As referenced in last week’s #SundayMusings, from time to time, we’ll be putting together a summary on the brands we are loyal to and why.  However, I would also like to open this up for guest writing opportunities as well – similar to what we did for our “Tips” series.  If you are loyal to a particular brand and interested in guest blogging, please let me know here in the Comments section below or through the Contact page.

Our first brand in focus may not be too surprising if you have been following the blog for the past year.  My strongest loyalty probably lies with Google.  Since converting over to Gmail as my preferred email system a handful or so years ago, it has been a growing affiliation with the brand.  My loyalty grew fivefold when I purchased the first Droid phone on Verizon.  I’ve since upgraded my phone several times and have been using the Galaxy Nexus for a couple of years. [Read more…]

Sunday Musings w/ Shore Branding – 10-6-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We’re adding a new feature to the weekly write-up with a ‘Tweet of the Week’.  We’re simply looking for a tweet from a brand or company worth a little discussion.

#1 – Chrysler Goes From Eminem and Clint to Ron Burgundy? – via AdWeek.com 

Premise: Chrysler, and specifically the Dodge Durango, is putting together a new campaign with the celebrity endorsement of … Ron Burgundy?  Will Ferrell’s Anchorman character will be the face of a new campaign and there are big plans forthcoming – a total of 67 videos will be produced.  Anchorman is scheduled to come out on December 20th of this year.

Thoughts: To say I’m excited for Anchorman 2 would be a gross understatement.  This write-up gives a glimpse into what these ads are going to look like and I can already predict that they will be phenomenal / hysterical.  Look for a number of promotions that get tied together with the sequel in the coming weeks and months! [Read more…]

Sunday Musings w/ Shore Branding – 6-23-13

Branding and Digital Marketing

Branding and Digital Marketing

Happy Sunday!  Here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – Instagram Video Vs. Vince: What’s The Difference – via TechCrunch.com 

Premise: On June 20th, Facebook made it official, allowing Instagram users to upload videos to the site – i.e. another Vine competitor.  Instagram’s video allows for 15 second uploads with the ability to make edits.  The author provides a quick comparison of similarities and differences between Instagram and Vine in terms of various Creation and Consumption areas.

Thoughts: The ability to upload video capability really isn’t too surprising to see from Facebook and Instagram.  However, it is clearly a reaction to the growing use of online video sharing, specifically Twitter’s Vine.  It seems that Facebook is once again behind others in understanding consumer behavior and future trends in market.  With that said, they have certainly created several unique capabilities that are currently unavailable for Vine users.

Here are the few items that are clearly selling points for users to consider Instagram: longer length videos (15 seconds vs. 6 seconds for Vine), the ability to edit/delete clips from a video, and a greater number of places you can share your upload. [Read more…]