Sunday Musings w/ Shore Branding – 1-17-16

Branding and Digital Marketing

Branding and Digital Marketing

We are breaking from the themed-approach for this weekend’s #SundayMusings.  There were several stories that caught my eye recently that I wanted to call out, but there is very little commonality between them.  You’ll survive, I’m sure of it.  

#1 –  “Super Bowl Ad Tracker: Everything We Know About 2016’s Commercials” via AdWeek.com

Thoughts: Want to know who will be advertising during Super Bowl 50?  Look no further than AdWeek’s on-going tracker that can be found in the link above.  With the NFL Playoffs in full swing, we’re counting down the days for our next Super Bowl Ad Review!

What brands have caught your attention so far this year – whether that be by an ad teaser or news from the link above or elsewhere around the web?  I was a little stunned to see that Colgate-Palmolive has never advertised during the Super Bowl.  The other tidbit that caught my eye is that GoDaddy will not have an ad this year … and that is probably a good thing.   

#2 – “Post-Lafley, Procter & Gamble is Trying to Turn Challenges Into Opportunities” via BrandChannel.com

Thoughts: One company, and tens of brands, not found in the ad tracker above is P&G and its portfolio.  New CEO, David Taylor, is working on reshaping and redesigning the company and its portfolio, continuing to sell off brands to narrow its focus.  P&G continues to feel the pressure from investors to right the ship or more drastic changes are going to be requested.  

#3 – “Gobble Gobble: Turkey On Board – Woman Flies Cross Country With Her Emotional Support Turkey” via LoyaltyLobby.com

Thoughts: #SaveThanksgiving efforts are starting in January apparently!  If for nothing else, click on the link above to see the turkey looking out the airplane window.  

There are several references here to the woman that flew with the turkey having coping issues, so I don’t want to make a joke about the state of Washington needing to reconsider the legalization of marijuana … wait …

Tweet of the Week:

Reverting back to Super Bowl discussion for a second, take a look at next year’s Super Bowl mascot.  Terrible.  We have plenty of time to go back to the drawing board NFL.  Please do so.