Welcome back to a new #SundayMusings w/ Shore Branding! Our bi-weekly write-up has a new focus topic this week and that is content marketing. Content marketing has become all the rage, but truth be told, I see it as a fancy phrase that is an extension of your branding efforts. I’m sure many will disagree with this sentiment, but that’s my view on the latest catchphrase in marketing.
#1 – “9 Tips for Creating Content that Gets Shared” – via JeffBullas.com
Premise: Jeff Bullas provides his top nine tips for creating content that gets shared. From identifying your audience/target through “making information accessible”, Jeff provides a good amount of context for each of his nine tips.
Thoughts: All nine of the tips found this article are useful and ought to be kept in mind as you (re-)focus on your content. The one tip that seems highly relevant given our changes to these #SundayMusings write-ups is “#6 – Pay attention to trends”. That was the main reason for moving to a topic-focused style of writing for #SundayMusings and our numbers and shares across social media have improved. [Read more…]