Sunday Musings w/ Shore Branding – 12-22-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  Again, we have largely been able to focus on one particular subject this week.  As we come to the end of 2013, it is natural to look ahead to 2014 and this week provided a lot of content for predictions and tips going into next year.

Throughout the links below you will also find several write-ups that we put together here on that particular subject over the course of the past nine months.  Take a look if you missed any of it! [Read more…]

Sunday Musings w/ Shore Branding – 12-15-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  This week has a strong focus on advertising across various social media platforms, a new example of “brandscaping”, and a SlideShare on the top company pages on LinkedIn. [Read more…]

Sunday Musings w/ Shore Branding – 11-17-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  Be on the lookout for an announcement later this week for a project that I am really excited for!  (Teaser alert!)

#1 – 5 Reasons Why You Need to Be Mobile Ready for 2014 – via DannyBrown.me 

Premise: Danny Brown provides five (more) reasons that your business needs to have a mobile game plan based on the results of a study conducted by Nielsen and Google.  Consumers are doing more research/search on mobile – looking up information on products, for deals, etc.  While results are mixed thus far, the benefits of geo-location apps can be seen when your business is found on the likes of Foursquare and Facebook Places.  Finally, consumers are beginning to use mobile devices for purchasing / at the point of purchase and that trend is more than likely going to continue upward.

Thoughts: Over the past few months we have spent a good amount of time and effort on the importance of mobile – including our Foursquare tips and introduction to the mobile advertising company Nearwoo.  The shift towards mobile devices will continue and I hope your brand/company is ready for it.

Are you making adjustments to your mobile game plan?  Have you had early success or failure? [Read more…]

Sunday Musings w/ Shore Branding – 10-20-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – Big news: today we’re opening up Foursquare Ads to all small businesses around the world – via blog.foursquare.com 

Premise: On Monday, foursquare rolled out ‘Foursquare Ads’, their own ad platform that will help small businesses connect with local (potential) customers.  With over 1.5 million businesses on the site, foursquare is now allowing businesses to set up advertising campaigns and easily track its performance – knowing who saw the ad, who checked-in at your business, etc.

Thoughts: There is nothing like writing a new tips article earlier this week and putting the “forthcoming” ad platform as a ‘keep your eye out for this’ recommendation … only to have them deploy it the day you are about to publish.  C’est la vie I guess.  Foursquare is looking for revenue builders and this is a potential blockbuster for the platform.  The ability to see who is reacting to your ad/campaign and managing your budget accordingly puts more power right in the hands of you and your business.  If anyone is testing this out already, I would love to hear your feedback – whether that be early successes, ideas for how it could improve, etc. [Read more…]

Six Tips When Leveraging foursquare for Your Brand

Six Tips When Leveraging foursquare for Your Brand. (Photo: foursquare.com)

Six Tips When Leveraging foursquare for Your Brand. (Photo: foursquare.com)

Foursquare has helped make mobile check-ins a trendy way to connect with your friends, family, and businesses over the past few years.  While the company continues to evolve and pivot in different directions, there is no doubting that when done correctly, foursquare can help you grow your brand and business.

By setting up and maintaining a page for your company/business, you have the ability to drive stronger loyalty and creating ambassadors for your brand.  Here are six tips (and a few additional thoughts) to help you build engagement via foursquare. [Read more…]

Sunday Musings w/ Shore Branding – 8-25-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye from the past week.

#1 – Agony and Ecstasy: Steve Ballmer’s Years At Microsoft – via ReadWrite.com 

Premise: Microsoft’s CEO Steve Ballmer announced that he will be retiring within the next 12 months on Friday, sending the stock price up a few dollars.  This write-up takes a look back at his tenure at the tech giant, listing out the successes (company restructuring and killing off failed projects) and failures (Xbox One’s original rollout and the Surface tablet).

Thoughts: Upon Ballmer’s announcement, the stock surged 10% or so and finished the day up over 7%.  I’m not sure how I would feel about that if I were Ballmer.  Of course, with that increase he increased his personal wealth millions of dollars over (he reportedly owns over 300 million shares in the company), so I doubt he takes it to heart.  There was no announcement as to who would be replacing Ballmer when he retires, so expect the search to create a lot of news in the coming weeks and months.

Microsoft is well behind Apple and Google in mobile right now and it will be important for the next leader to put heavy focus and investment in this arena.  The Surface tablet has been a colossal failure thus far.  While Xbox had been a gold star for Microsoft and Ballmer, their original plans for Xbox One were panned.

Who do you think will take over at Microsoft?  Will Bill Gates return?  Will they steal someone from Google (or Apple)? [Read more…]

Sunday Musings w/ Shore Branding – 7-21-13

Branding and Digital Marketing

Branding and Digital Marketing

Below you will find this week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye.  Beyond two branding stories, there is a focus on mobile in this week’s headlines.

#1 – Foursquare Rolls Out Post-Check-In Mobile Ads – via ReviewTrackers.com 

Premise: In an effort to increase revenue, Foursquare is now allowing business owners to advertise based on local check-ins at certain/specific locations.  The business is only charged when a Foursquare users clicks on the ad itself.  Two brands that are already using the service are Captain Morgan and Toys R Us.  However, brands will not be able to advertise based off of someone checking in at a competitor’s location.

Thoughts: As mobile grows and becomes more and more data rich, these types of efforts should be expected.  Assuming these ads aren’t too cumbersome for the end user, this should be an added benefit for all involved.  Foursquare increases its revenue stream, brands get their message out there in a relevant manner (targeting those that are checking in at specific, desired locations) and the end user may find a great deal for themselves from time to time.

Allow me to use this as an opportunity to remind you to go vote for the location-based app of your preference in our poll at the top right hand corner of this page. [Read more…]

Sunday Musings w/ Shore Branding – 6-16-13

Branding and Digital Marketing

Branding and Digital Marketing

 

Happy Father’s Day to the dads out there!  Once again, here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – 7 Trailblazing Brands That Won By Being First – via blog.HubSpot.com 

Premise: The author takes a deeper look into the brands that defined or redefined their marketplace by being the first one to go in a unique direction.  From DeBeers changing the diamond industry to digital stalwarts like LinkedIn and Amazon, the article takes us back to the beginning for these companies and how they have become successful.

Thoughts: If you want to change the world, you have to think a little outside the box, right?  These companies have certainly done so over the course of time.  There are a number of intriguing examples listed in the article.  One that caught my eye was how Nintendo changed the video game market with their Wii console in 2006.  It is even more interesting to think about how archaic the Wii already seems to be in 2013 and how that market has evolved in such a short period of time, after being stagnant for so many years prior. [Read more…]

Sunday Musings w/ Shore Branding – 3/17/13

Sunday Musings 1

Happy St. Patrick’s Day from Shore Branding!  Don’t forget to take a look at our first “Pin of the Month” after reading through our Sunday Musings – the Pin is very fitting for this weekend.

Here are this week’s ‘Sunday Musings’ – the top five stories in branding and digital marketing from the past seven days.  You can find past entries under the Blog-Sunday Musings tab at the top of the page.

#1 – Google Reader Is Shutting Down; Here Are the Best Alternatives – Lifehacker.com 

Premise: Earlier this week, Google announced that its Reader tool would be shut down on July 1st of this year.  Fortunately, there are a number of alternatives out there and you have a good amount of time to work with a few different options in order to become comfortable with a replacement.  Lifehacker provides several options in this story for both web and desktop-based readers.

Thoughts: Google continues to cut bait with a number of its products and offerings.  However, I’m surprised to see Google Reader as one of them.  As a user of Google Reader, I wanted to quickly make a selection for an alternative to adapt to whatever style said RSS feed has.  I’ve gone with Feedly, as I read my RSS feed on multiple devices over the course of the day.  It does look very different from Google Reader, but it didn’t take long to adjust.

Note that there are over 100,000 signatures on a “complaint” to Google regarding their decision to shut down Google Reader.  We’ll see if this holds any clout over the coming days and weeks ahead.

#2 – “Pinterest Launches Web Analytics For Brands” – Likeable.com

Premise: Pinterest has released its own web analytics platform for users of the site to better understand how others are using their site.  The analytics provided will be free for users.  Likeable’s write-up also provides you with the necessary steps that need to be taken in order to take advantages of the new analytics feature on Pinterest.

Thoughts: If you haven’t already, please go verify your web site on Pinterest.  It should only take you about five minutes.  Having just started leveraging Pinterest for Shore Branding, I’m intrigued to see how the page analytics will look and I’m glad that I will be able to track this from the very beginning to see how (or if) Pinterest is helping Shore Branding grow its audience.     

#3 – “Vine’s Biggest Obstacle in Becoming a Great App” – Mashable.com

Premise: This Mashable op-ed starts with the early success of Twitter’s Vine app and how it has become the leader in video sharing apps on the market.  However, there is a major obstacle for Vine according to the writer, and that is its “stickiness” – the frequency in which users upload content and/or check their feeds to see others work.  There are two improvements offered up – improving the Editor’s Picks promotions (ensuring they are updated more regularly, with more recent clips being used) and allowing users to tag others in their videos to build engagement.

Thoughts: As you may have seen me write about in past weeks, Vine is only available through Apple’s App Store right now and is not on Android.  I have briefly played around with the app on other people’s iPhones and iPods and like what I see, but haven’t had the ability to dig into the app.  Even with those limitations, it is hard to argue with the writer’s recommendations for improvement.  I see a lot of potential with Vine in the sporting world, music industry, and for brands that want to build engagement through a ‘new’ medium.

#4 – “Don’t Overlook Foursquare: Your Secret Marketing Weapon” – SteamFeed.com

Premise: The writer puts together a robust checklist of recommendations on how to better/best use Foursquare and build engagement with others on the site; from setting up your profile, to checking in, leaving tips, leveraging pictures, etc.  Whether you use Foursquare for your business or as your own brand, there are a number of tips to adhere to from the author.

Thoughts: Foursquare has had its ups and downs since launching but remains the only location-based app I use.  There are a number of good tips here from the writer to acknowledge and consider when using Foursquare for yourself or your business.  Many of these are built around a single word that shows up a lot here on Shore Branding: engagement!

#5 – “Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big” – Kaushik.net

Premise: Avinash Kaushik, the author of the article, provides insight and perspective on ten of the most commonly used reports available in Google Analytics.  He then takes you through how to think of each piece of the analytics from his point of view and leaves a bonus tip at the end of each for additional reading material, other clicks within Analytics to make, etc.

Thoughts: Similar to just about everything else you can find and read on Google Analytics, the depth and breadth of information available to sort through can be intense, but also incredibly helpful.  This article is a very nice starting point for new users of web analytics.  After reading through this and beginning to understand the wealth of information that is at your fingertips, you may consider looking into one of the detailed books written about best practices for using Google Analytics – like this one by Brian Clifton.

A good amount of news in web analytics this week.  What caught your eye in these stories or in other news over the past seven days?

Poll Question: Which social media sites do you leverage the most?

Which social media sites do you prefer?

Which social media sites do you prefer?

You have probably noticed the poll on the right sidebar of each page – Which social media sites do you leverage the most?  This poll will be leveraged to kick-off a series of write-ups that Shore Branding will be blogging about over the next few months.  The social media site with the most votes at the end of March ’13 will be the focal point of the first blog entry in the series.  The write-up on said site will consist of recommendations and thoughts on how to best leverage the site for businesses, a “do and don’t” list for your consideration, as well as infographics for the site that have been put together for each.

Over the course of time, each of the social media sites in this poll will become separate blog entries that include similar thoughts and recommendations for users and businesses of each.  Let us know which site you use most frequently and in the comments below and/or let us know what you like most about your selection and what benefits you may have already gained from leveraging the site.  We are interested in hearing what may have worked for you.