This quarter’s “Loyalty to Brands” write-up focusing on a brand/company that I have liked for a long time but have become loyal to over the past year and for a specific reason. Dunkin’ Donuts has been around for a long time, particularly in the Northeast.
Everyone loves a munchkin (even if you have to cheat on a diet), and I strongly prefer their coffee over Starbucks and others. However, it wasn’t until Dunkin’ Donuts launched their DD Perks loyalty program and corresponding mobile app that I really started to make frequent trips to the local stores.
Dunkin’ Donuts was one of the first brands to work with Foursquare, partnering with American Express. When you checked into a Dunkin’ location on Foursquare and synced your Amex card to your account, you would receive a statement credit. That started nudging me towards Dunkin’ at first. When they decided to bring everything under their own roof and develop their mobile app, I was sold.
The ability to automatically refresh the balance on my card that is linked to the Dunkin’ Donuts app makes it an easy way to ensure I have the necessary cash in my account. At the same time, I’m consistently earning points during purchases, which turns into free beverages once you have accumulated enough points. (Note, as seen below, as of this writing 200 points = a free beverage and every $1 spent = 5 points.)
Has a particular mobile app increased your loyalty to a brand or company like this? Would any Starbucks fanatic like to refute this entire write-up and explain to readers why their brand of choice is superior?
As mentioned in the past, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page. Thanks!