Sunday Musings w/ Shore Branding – 7-20-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another #SundayMusings where this week’s focus will be on social media! This week I’ve picked out two write-ups that speak to social media broadly and then the remaining stories cover off specifically on my favorite social media platforms – Twitter, Google+, Foursquare, and Pinterest.  We’ll go into each in more detail below.

#1 – 5 Reasons Why Brands Need Integrated Social Media Marketing – via neerajsancheti.wordpress.com 

Premise: As integrated marketing plans become more and more regular across companies, it isn’t enough to be on one or two social media platforms. The author puts together five reasons why your brand or company needs to be on different platforms and where you should think about going.

Thoughts: There is a fine line between being everywhere and being in the right places. Many try to be everywhere in order to achieve the greatest ‘reach’. However, if you aren’t engaging with your customers / followers, what’s the point? At the same time, trying to be everywhere leaves you communicating with the wrong audience more times than not. So there are some points in the write-up that insinuate increasing visibility is the best thing you can do, and I would add the caveats before deciding to sign up for each and every social media platform.

#2 – Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More via busines2community.com  

Premise: Aside from creating great content, you need to figure out the best ways to optimize your posts in order to improve sharing across social media. The author takes a look across multiple platforms and provides tips on how to optimize your posts across NINE different networks – LinkedIn, Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, Vine, and Tumblr!

Thoughts: This is an excellent resource for those that enjoy clear, concise summaries and tips on what you can or should do when posting across social media. A few items that are worth calling out:

  • LinkedIn Tip to “Edit your description” – Completely agree here, as LinkedIn allows you to provide a summary of your article or link – similar to filling in the SEO on a blog. Use it!
  • Pinterest Tip to “Avoid human faces” – Very interesting stat and not something I would have ever thought about.
  • Vine Tip, “Infinite loop” – Vine clips that follow this rule are absolutely more engaging and will receive more views than those with closure.

#3 – “5 Brands Successfully Using Twitter GIFs” via Likeable.com 

Premise: Last month Twitter announced that it would now support GIF files in status updates and brands have been trying to capitalize ever since. Likeable takes a dive into what brands are successfully leveraging the new capability in their branding / digital marketing efforts.

Thoughts: It is a little interesting to see Twitter allow GIFs well after the fact that Vine has been introduced. This leads me to believe that there is some sort of dip in Vine usage, creativity, etc. that the company is seeing. The recent updates to the Vine app make it more appealing, but to be honest, I don’t check the app nearly as much as I used to.

In terms of the five brands/companies that are provided as good examples, I find that @SBNationGIF is a tremendous follow for sports fans. I also enjoyed the few Bud Light GIF’s found on their Twitter feed. What brands have you seen succeed on Twitter using GIF files?

#4 – “10 Google+ Features You Need to Know” via Michael Bird on LinkedIn 

Premise: Michael Bird puts together a list of ten Google+ functions that can help your branding efforts on the platform. This includes integrating with YouTube and several, more functional elements to optimizing your G+ efforts.

Thoughts: My second favorite social media platform, behind Twitter, has been adding features for users since its inception and the list provided here include several items that I really enjoy. The Google+ Auto Awesome creates fantastic GIFs on your phone automatically. If you take a handful of pictures right in a row, the feature will automatically create GIFs for you when you have Google+ connected to your camera phone.

There is also a deep integration between G+ and YouTube that can be taken advantage of among those with YouTube channels. You can broadcast your Hangouts on Air seamlessly and increase engagement / commenting between the two platforms.

#5 – “Why Foursquare Lost a Loyal User” via wearesocialmedia.gr 

Premise: The author was an avid user of Foursquare but admits to using the company’s services less and less since the launch of Swarm. Given the need to monetize, Foursquare split the functionality of the old Foursquare in half and left the check-ins and social aspects to Swarm. The author provides four points that argue against the splitting of the services that the old Foursquare provided.

Thoughts: Foursquare has been one of my favorite apps and since the launch of Swarm, I find myself frustrated with the back and forth needed to get what I want out of the service. I personally do not care about the badges, but I’m in alignment with all of the other points from the article. I hate having to open up two apps to get the information I want or need.

I understand why they broke up their services into two parts and I’m sure their data suggests that there is a majority of users that feel similarly. However, this write-up was actually a nice find, as I felt like I was in a small minority that didn’t like the new Foursquare/Swarm combination. What are your thoughts on the company’s decision to break these services apart?

Tweet of the Week:

I found the Embassy Suites Hotels contest as a “Promoted Tweet” on Twitter and thought that this was a great use of Pinterest. They have their own hashtag for the campaign and it felt like an engaging contest to get users to engage with the brand. Then I clicked on the link and it took me to their Facebook page and I was all sorts of confused. A Pinterest contest, promoted on Twitter, and then taken to their Facebook page?

Back to the contest itself: Pinterest has jumped into one of my favorite social media platforms and this is another great use of a contest and promotional effort from a brand on the network. What do you think of the campaign?

Thanks for swinging by this week’s #SundayMusings! What stories caught your attention this week in social media? Let us know in the Comments section below. Thanks and have a great week!

Sunday Musings w/ Shore Branding – 6-8-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of #SundayMusings! This week we will be focusing on retail-related news and stories that caught our attention over the past few weeks. As a quick aside, we will also be focusing on retail and retail loyalty in the forthcoming June “Pin of the Month” next weekend. For now, here are the stories that caught my attention.

#1 – Do Tablets Have The Power To Revolutionize Retail – via CMO.com 

Premise: While not there yet, tablets will soon be everywhere. Similar to how the iPod revolutionized the music industry, tablets will turn the retail landscape on its head. It is predicted that half of the US will have a tablet within the next few years. Tablets are a research-friendly device for customers and the author provides several additional motivating facts for leveraging tablets for your business.

Thoughts: The second screen has changed consumers’ behaviors – from how they watch television to the entire retail/shopping experience. The Nordstrom example provided by the author is a great way to show how a retailer can leverage a tablet to create a unique experience for its customers. Bookmark the site for future write-ups on how tablets are impacting additional industries as well.

#2 – Square Begins Offering Data Driven Cash Advances To Small Businesses via TechCrunch.com  

Premise: Square, the mobile payment company, announced that it is rolling out Square Capital which will offer cash advances to businesses within its network. Companies already leveraging Square’s services will be able to access the cash advances and each business will be individually judged on the amount of the advance based on Square’s in-house data.

The benefits of the service include faster turnaround for receiving the cash advance and the significantly lower fees vs. a typical loan. The data that Square holds allows the company to update its offers to businesses on the fly.

Thoughts: Square continues to evolve and the more I read about the company the more I am impresses with the company’s management and management decisions. This offering injects capital into retailers and other businesses and allows them to invest what they want and when they want it. The background data that the company holds on each business allows Square to make smart business decisions on how much the advance can and should be.

#3 – “7 Easy Loyalty Program Ideas for Your New Store” via TheStoreStarters.com 

Premise: “Customers love loyalty programs” and the author provides seven different ideas for how your retail business can leverage a loyalty program to increase engagement with customers. From punch cards to couponing to more strategic efforts, the author’s tips/ideas are all up for consideration across all types of stores and retailers.

Thoughts: The last two items listed in the write-up caught my attention. “Social media loyalty discounts” seem to have gone by the wayside a bit. I see less and less deals on foursquare in my area, while employees at several retailers are completely unaware of the offerings when I show them my phone for the deal. If you are going to offer deals on social media, make sure you keep up with the times, refresh the offer to change things up a bit, and please ensure your employees are aware of any and all offerings out there.

The last tip/idea of making exclusive offers for loyal customers also caught my eye. You want to create brand ambassadors for your business so that they will talk about you to friends and family. Offering them exclusive deals will help increase their engagement with you and keep them coming back for more.

#4 – “Mobile Apps – Changing the Face of Retail Industry” via ExploreB2B.com  

Premise: Mobile has made a significant impact on the retail industry, changing shopping behaviors and keeping consumers more informed about the products they are considering buying. Mobile apps are helping retailers better understand their customers as well. Retailers are able to improve loyalty, push out notifications, and engage their customer base for feedback through their apps. The author provides four ways in which mobile apps are helping improve the shopping experience, not only for the customer, but also for the retailers themselves.

Thoughts: Mobile apps help build/improve a strong loyalty program for the retailer and can be an important part of CRM. Perhaps the most effective part of a good mobile app, at least in my opinion, is the third example the author provides – the app can be a low-cost, yet effective marketing tool. Retailers can push out deals and offers to its customers – those that have “opted in” to the brand simply by downloading their app.

(A great example of this is Starbucks – take a look at the first few paragraphs of our last “Brand in Focus” which compliments the retailer’s mobile efforts.)

#5 – “How Walmart Uses Receipts to Personalize Mobile Marketing” via GetElastic.com  

Premise: Last month, Walmart made a potentially important change to their mobile marketing platform, allowing customers to save their receipts to their mobile application vs. receiving paper or email receipts for their purchase. When checking out the customer can provide their mobile number to receive a text message that will sync to the mobile account. There are benefits to the system on both ends, for the customer and for Walmart.

Thoughts: For those willing and able, customers can make their shopping experience that much easier by converting to the mobile platform Walmart has installed. However, from the retailer’s perspective, this system will provide a wealth of data and information that Walmart can then use to help tailor its marketing for individual users based on past experience.

Are you willing to sign up for this type of offer at Walmart, or any other retailer that this type of system could be installed in?

Tweet of the Week:

Last month Amazon and Twitter announced a partnership that will allow Twitter users to make purchases on Amazon by simply sending a tweet marked with “#AmazonCart”. The first step is to sync your Amazon and Twitter accounts. From there, if and when you see an item from Amazon all you have to do is respond on Twitter with the hashtag and product and voila, you will/should have the product in your Amazon orders.

A similar type of program was launched on Twitter with American Express last year. It will be interesting to see if or how this takes off and if this truly builds a stronger platform for both companies.

Thanks again for checking out another edition of Shore Branding’s #SundayMusings! Have a great week ahead!

Sunday Musings w/ Shore Branding – 5-25-14

 

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

 

Today’s #SundayMusings puts the focus back on mobile and mobile marketing thanks to last weekend’s “Pin of the Month” from guest writer Dean Olsen. Here are the top stories that relate to mobile from the past couple of weeks.

#1 – Wearable Baby Tech Aims to Bring Peace of Mind to New Parents – via BrandChannel.com 

Premise: There are a number of new products entering the market that bring tech to our children, including wearables. There is the Mimo Kimono that feeds a baby’s information to an app for parents, to a smart sock from Owlet Baby Care. Finally, Leap Frog has a new product called the LeapBand that works vastly similar to adult bands that track your activity over the course of the day.

Thoughts: This caught my attention for multiple reasons. First and foremost, we introduced our first child to the world last week and it has been a whirlwind ever since. Second, I can’t decide whether or not this technology is a good thing or bad thing, as I completely see both sides of the fence. I’m hoping my wife can make the call on this and whether or not we want to purchase any of these products (or similar ones). I’ll keep you posted … [Read more...]

Sunday Musings w/ Shore Branding – 3-30-14

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Happy Sunday and Happy Spring … at least according to the calendar.  This week’s #SundayMusings will focus on mobile and mobile marketing, so here are the top stories that caught my attention over the past two weeks under this umbrella.  Enjoy!

#1 – Foursquare CEO: How We’ll Tell You Where To Eat And What To Order – via ReadWrite.com 

Premise: Aside from telling our friends and family where you are via mobile check-ins, we are providing a dearth of data and information that foursquare is leveraging to help create recommendations for you in the future based on your interests and behaviors.  The author sat down with foursquare co-founder Dennis Crowley to talk about what the future is or might be for his company.

The interview itself talks about the past and present numbers for foursquare and where it is seeing growth around the globe, including how to monetize the platform based on the success it has seen in the US.  It then pivots towards “anticipatory computing”, i.e. where your mobile device knows your location and is able to make recommendations for you.

Thoughts: If this is your first, or one of your first visits to the site, I’ll just preface my thoughts with the following: I’m a big fan of foursquare and the personalization I can get from the network.  I thought the interview was fantastic and at the end was an “aha” moment.  When Crowley says that if three people go to Google Maps and search for dinner, the same places will come up.  However, if those three people search foursquare, they are going to get recommendations based to their interests.  That’s the point and that’s the Holy Grail right there – you get what you want.

(If you are considering using the foursquare platform for your business, take a look at the “Tips” article we put together several months back.) [Read more...]

Sunday Musings w/ Shore Branding – 2-9-14

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings w/ Shore Branding refocuses on branding and digital marketing and moves us away from news on the Super Bowl and its advertising.

#1 – Only Twitter TV Can Save Twitter – via Mashable.com 

Premise: Twitter held its first earnings report since going public last year and things are off to a rocky start.  The company reported a profit, despite posting a one-time, half-billion dollar loss for going public.  A major concern is the slow growth in total users, while CEO Dick Costolo also suggests that while Twitter has high awareness, engagement is not where it needs to be.

The author’s suggestion to help Twitter grow is to launch “Twitter TV”.  The idea is to have a steady flow of tweets across a number of popular categories (sports, celebrities, technology, etc.) and have related tweets under each channel on the Twitter home page vs. the basic sign-in screen, where only users see anything at all, and that is among the people that they follow.

Thoughts: This article quickly caught my attention, as I was under the impression the author was suggesting that Twitter should release its own TV platform, similar either to what Intel and others have tried to do, or similar to Apple TV and Chromecast.  I’m glad that isn’t the actual suggestion here and the author’s comments do make sense.  At the very least, this gives non-users the ability to see what Twitter is all about and the ability to look at news/tweets on the topics they are specifically interested in. [Read more...]

New Poll – Where will you be advertising in 2014?

What advertising platform will you be leveraging in 2014? (Photo credit: BusinessNewsDaily.com)

What advertising platform will you be leveraging in 2014?
(Photo credit: BusinessNewsDaily.com)

Over the course of 2013, we covered off on several different trends in the advertising space, including the shift to advertising on various social networks (throughout many of our weekly Sunday Musings) and mobile advertising (most specifically with startup Nearwoo).

With that in mind, our opening poll question for 2014 is relatively simple: which advertising platforms will your brand/business be leveraging in 2014 to increase awareness and/or build stronger loyalty?  The options include:

  1. Mobile
  2. Paid Search
  3. Facebook
  4. Instagram
  5. Twitter
  6. LinkedIn
  7. Foursquare
  8. Other Social Media Networks

After voting, if you would like to endorse a particular avenue, please feel free to do so in the Comments section below.  If you have already leveraged any of these streams, let us know what level of success you may have encountered.

Thanks for taking the time to vote and Happy New Year!

Sunday Musings w/ Shore Branding – 12-29-13

Sunday Musings w/ Shore Branding - Happy Holidays! (Photo credit: RealClubResorts.com)

Sunday Musings w/ Shore Branding – Happy Holidays!
(Photo credit: RealClubResorts.com)

Happy holidays everyone!  Welcome to a festive Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  This week’s stories have a Christmas theme to them.

#1 – Why Pepsi Should Get Mean At Christmas And Brand The Grinch – via PrintSome.com 

Premise: Coca-Cola has put a stranglehold around Christmas marketing and the use of Santa Claus and this write-up suggests that Pepsi leverage the Grinch in an effort to create their own branding benefits around the holiday.  Pepsi should take the “bad boy role” and run with it during the holidays.

Thoughts: This is not a bad idea at all for Pepsi to consider.  As the author points out, society tends to love the bad boy role these days.  With the right amount of resources behind it, a tie-in with the Grinch should certainly build some buzz around the holidays and the branding could be a hit.  Who doesn’t love this guy …? [Read more...]

Sunday Musings w/ Shore Branding – 12-22-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  Again, we have largely been able to focus on one particular subject this week.  As we come to the end of 2013, it is natural to look ahead to 2014 and this week provided a lot of content for predictions and tips going into next year.

Throughout the links below you will also find several write-ups that we put together here on that particular subject over the course of the past nine months.  Take a look if you missed any of it! [Read more...]

Sunday Musings w/ Shore Branding – 12-15-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  This week has a strong focus on advertising across various social media platforms, a new example of “brandscaping”, and a SlideShare on the top company pages on LinkedIn. [Read more...]

Sunday Musings w/ Shore Branding – 11-17-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  Be on the lookout for an announcement later this week for a project that I am really excited for!  (Teaser alert!)

#1 – 5 Reasons Why You Need to Be Mobile Ready for 2014 – via DannyBrown.me 

Premise: Danny Brown provides five (more) reasons that your business needs to have a mobile game plan based on the results of a study conducted by Nielsen and Google.  Consumers are doing more research/search on mobile – looking up information on products, for deals, etc.  While results are mixed thus far, the benefits of geo-location apps can be seen when your business is found on the likes of Foursquare and Facebook Places.  Finally, consumers are beginning to use mobile devices for purchasing / at the point of purchase and that trend is more than likely going to continue upward.

Thoughts: Over the past few months we have spent a good amount of time and effort on the importance of mobile – including our Foursquare tips and introduction to the mobile advertising company Nearwoo.  The shift towards mobile devices will continue and I hope your brand/company is ready for it.

Are you making adjustments to your mobile game plan?  Have you had early success or failure? [Read more...]