Ford has been lauded as a leading brand in social media, particularly in comparison to its direct competitors in the auto industry. With that in mind, our latest “Brand in Focus” looks under the hood (see what I did there?) of Ford’s social media work across platforms.
Taking a look at Ford.com, it actually isn’t that straightforward as to where to find Ford across social platforms. At the same time, there isn’t even a direct link to those pages, as you must click on “Ford Social” first – see the screenshot below. While they certainly don’t make it easy, I do like the Ford Social page – a nice summary and collaboration across the brand’s social media pages. [Read more…]