Pin of the Month – Social Media

January's "Pin of the Month" on Social Media Pin originally from ticsyformacion.com

January’s “Pin of the Month” on Social Media
Pin originally from ticsyformacion.com

Happy 2015 everyone and welcome to another year of our “Pin of the Month” here on ShoreBranding.com.  January’s “Pin of the Month” takes a look at several key social media numbers and statistics across several of the key players in social media.  The infographic itself was found on Pinterest and originated from this article.

So what exactly are we looking at here?  As we enter 2015, the numbers across the more popular social media networks continue to amaze.  With numbers and figures from multiple sources, let’s dive into some of the facts seen in the above infographic, specifically those that caught my attention:

  • Facebook’s log-in page is now available on over one million web sites.  That’s amazing!
  • 91% of Fortune 100 companies use LinkedIn to search out job candidates.
  • I’m not sure how they got to the fact that eBay is the “most engaging” brand on Twitter.  (Your thoughts on the most engaging brands on the site?)
  • 1 billion Google+ accounts … but only 359 million of them are “monthly active users”.

What platform are you planning to focus on in 2015?  With the continued growth of social media in branding efforts, have you set goals for each?

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyzing it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let us know.

 

Sunday Musings w/ Shore Branding – 1/4/15

Sunday Musings w/ Shore Branding - Happy New Year / 2015! (Credit: wallpaperput.com)

Sunday Musings w/ Shore Branding – Happy New Year / 2015!
(Credit: wallpaperput.com)

 

Happy new year everyone and welcome to the first #SundayMusings of 2015!  I hope everyone had a great, safe holiday season and that you are ready to make 2015 bigger and better!  Why not start with the top stories that caught my eye in branding and digital marketing as they relate to entering the new year?  Done and done …

#1 – “The Top 7 Content Marketing Trends That Will Dominate 2015” – via Forbes.com

Premise: “Content marketing” continues to grow.  The author has spent time in the past putting together predictions and outcomes of content marketing (links within the article).  Now he takes a look at how content marketing will shift/progress into the new year.

Thoughts: A few of the highlighted trends caught my eye, specifically #2 – “Content marketing will become inextricably linked with social media marketing” and #5 – “The reputation of guest blogging as a content marketing strategy will be repaired”.

It is hard to argue with #2, as this trend continues to grow seemingly month to month.  However, #5 is an item that is important here on ShoreBranding.com.  We have openly embraced guest posts in the past, but willingness to do so weakened in the second half of 2014.  Again, if you are interested in being a guest writer here on the site, please just let me know via our Contact page (or reach out via email / social media).

#2 – “Hey, TV Guys! Facebook’s NFL Deal Means Facebook Is Getting Serious About Video” via recode.net

Premise: Facebook has signed a deal with the NFL to put clips in its ads.  The deal suggests that Facebook is going in the right direction when it comes to online video and how it continues to grow.  For example, your profile and/or posts tell Facebook that you are a fan of a particular team.  With this deal, Facebook will be able to target you with relevant ads or clips of said team.

Thoughts: The NFL continues to surge ahead of the other US sports leagues when it comes to transitioning to online platforms.  Working with Facebook (and Twitter) is now commonplace for the NFL.

Note that there are similar discussions between Facebook and the NBA in order to get a deal in place.  It feels like my Facebook feed is in for an overhaul in the coming months.

#3 – “2015 Social Media Predictions: 10 Forecasts You Need” via HeidiCohen.com

Premise: Aside from the 10 tips/forecasts, the article links to several other “Tips”-related articles when thinking about putting together or revitalizing your social media efforts.  The write-up predicts what is next for the big players in the social space – Facebook, LinkedIn, Twitter, Google+, and more.

Thoughts: A few items caught my attention quickly.  First, similar to the article above, it seems like a foregone conclusion that Facebook is going to be deeply cutting into YouTube’s online video space.  Second, it is said to see what Heidi predicts for Twitter … as the company continues to focus on revenue and meeting Wall Street’s demands, it will start to lose steam and interest with users.  I’m not sure I see that happening … yet.  However, I do agree that Vine’s popularity has become much more niche than mainstream.  The final item that I wanted to point out is the reference to the importance of Google+ to businesses.

#4 – “The 7 Top Social Media Trends That Will Impact Your Marketing In 2015” via JeffBullas.com

Premise: Jeff Bullas provides his own take on what 2015 will look like in social media.  These focus items include continued growth in mobile, vlogging, and social wallets.  With each, Bullas provides context as to why and/or how each will continue to rise as we enter 2015.

Thoughts: We have spent a good amount of time talking about the continued rise of mobile, so this shouldn’t be a surprise.  The first statistic in Bullas’ “Paid amplification” trend is mind-numbing – the organic reach on Facebook is terribly low.  That is reason enough to reconsider your Facebook strategy and effort.

“Social shopping” and “Social wallets” have started to rise in 2014 and brands / retailers are beginning to see the power of social sharing for consumers.  Social wallets and cards have started to pop up.

Are you using a social card yet?  I literally just signed up for one last week and am waiting for it to arrive.  If so, what do you think?

#5 – “What Does your 2015 Twitter Strategy Look Like?” via MediaBistro.com

Premise: The change of the calendar year affords you the opportunity to evaluate and establish your social media strategy, with the focus of this article on Twitter.  This strategy should include goal setting, execution, and measurement.  From there you will want to reevaluate your plan to see what is and is not working and go from there.

Thoughts: For the first time, I spent a little money in 2014 to help build our SaveThanksgiving.net following on Twitter.  We gained ~100 followers from those efforts and it is likely something that I’ll re-establish in the latter stages of 2015.

Do you have a strategy that is specific for each social media site that you are on?  How did you perform in 2014 relative to your goals?

Tweet of the Week:

Hopefully, you take #5 above to heart and don’t fall into the trap of our ‘Tweet of the Week’.  The good ole marketing / Twitter fails of 2014.  I can’t even pick one of these five as the worst … they are all … just … painful.  Do yourself a favor and make sure you don’t land on this list in 2015.  Please.

Again, happy new year to all of our readers and subscribers!  I hope you make 2015 great!

Brand in Focus – Bolthouse Farms

Bolthouse Farms Logo (Bolthouse.com)

Bolthouse Farms Logo (Bolthouse.com)

This quarter’s “Brand in Focus” takes a look at the branding and digital marketing efforts of Bolthouse Farms.  The company’s web page promotes their Facebook, Twitter, and Instagram pages.  Noticeably missing from the links at the top for me, is the brand’s Vine page as that is how Bolthouse Farms originally caught my attention.

Visit Bolthouse.com to see the latest and greatest from Bolthouse Farms!

Visit Bolthouse.com to see the latest and greatest from Bolthouse Farms!

Bolthouse Farms’ web site is appealing to the eye, presenting a colorful display that draws your eyes to particular areas of the landing page.  Links at the top direct you to the company’s blog, information about the company itself and its products, and a store locator for where you will be able to purchase Bolthouse Farms’ products.  As you will quickly notice on the home page, Bolthouse Farms has committed itself to social media, as under the rotating images are updates across their Facebook, Twitter, and Instagram pages.

Let’s dive into each one of these pages …

Facebook:

With over 450,000 Likes, the Bolthouse Farms Facebook page is the company’s leading social media page in terms of total audience.  Once a day, the owner of the Facebook page drops in an update for their followers.  With each update you will typically see somewhere between 100-250 “Likes” and at least a handful of comments.

The latter really caught my eye as Bolthouse Farms is responsive to the comments that are put on their page.  Rather than deleting negative comments/feedback, the page owners address the customers’ concerns and personalizes the message.  Below you will see the team address a false concern about their products.  Not only does it clear the air, you can see that others on the page now know the truth about Bolthouse Farms’ products and state they are willing to buy their products once again.

Address customer concerns openly on your Facebook page, just like this example from Bolthouse Farms

Address customer concerns openly on your Facebook page, just like this example from Bolthouse Farms

Every post has a colorful image to go with it, but you will also find the occasional, short video as well.  These short videos help change things up on the page and, to me at least, help build that engagement between the brand and its customers/followers.

The final item that caught my attention was Bolthouse Farms’ events that they carry over on Twitter.  The company sets up Facebook Events to invite people over to their “Twitter Party” and promotes the hashtags to use for each.

Facebook Events are a good way to draw people over to your Twitter Party

Facebook Events are a good way to draw people over to your Twitter Party

Twitter:

Again, the first thing you notice on the Bolthouse Farms’ Twitter landing page is the vibrant colors and banner image at the top of the page.  What I really like about their efforts on Twitter are the RT’s they send out to their entire audience.  If a customer mentions Bolthouse in their own feed, the owner of the Twitter page is likely to RT that message.  These efforts bring a little extra engagement with the audience.

Aside from the RT’s, you will typically see one tweet per day from the Bolthouse Farms account itself.  Occasionally you will find a Twitter chat with others on a pertinent/relevant topic like the one here from 12/17 that brings in the #holidayveggies hashtag (or similar):

Bolthouse Farms' Twitter Chats like with the #HolidayVeggies hashtag also help engage with their audience

Bolthouse Farms’ Twitter Chats like with the #HolidayVeggies hashtag also help engage with their audience

Bolthouse Farms has over 13.6K followers on Twitter (at the time of this writing), which is significantly less than their Facebook audience.  I’m actually a little surprised at the gap between the two given that efforts are consistent between the two platforms.  You will find ~10 Favorites and/or RT’s for each message the page sends out to its audience.  Something feels off on the “ROI” on their Twitter efforts but I can’t put my finger on it.

Instagram:

In fact, Bolthouse Farms sees a larger audience on their Instagram page (16.3K followers) vs. Twitter and engagement levels are much stronger.  With the visual appeal that the brand brings to the table across social media, maybe it isn’t too surprising to see the stronger level of engagement on the more visually-driven Instagram.

The fan base’s level of engagement on Instagram is solid as well – as you will typically see ~200 Instagram “Likes” on their daily update on the site, along with at least a handful of comments per update.

Bolthouse Farms' Instagram page continues to build strong engagement with its followers

Bolthouse Farms’ Instagram page continues to build strong engagement with its followers

Instagram is (or at least feels like) a perfect compliment for Bolthouse Farms’ SM strategy given how eye-catching the majority of their updates are.

Vine:

Vine took social media by storm when it was officially launched at the beginning of 2013 under the Twitter umbrella and one of the brands winning on Vine was most certainly Bolthouse Farms.  However, the site’s momentum has slowed down over the course of 2014 and the company is no exception, as this is the last Vine that Bolthouse Farms has posted … back on 1/15/14

I certainly don’t blame the company for shifting its social media focus away from Vine.  However, it was doing a great job on the site.  As mentioned at the beginning, Vine was actually the platform that put my attention on Bolthouse.  It was a nice point of difference for the brand but there is likely data that suggested it wasn’t worth the efforts it was making (at least that is my hypothesis).

Overall Summary:

If there is one point of difference for Bolthouse Farms vs. other food/grocery brands that come to mind, it is certainly the visual appeal.  Its efforts across platforms leverage this across banner images on their profile pages and daily updates to their respective audiences.  Instagram is a perfect platform for the company to work with and the efforts seem to show.

Where do you think Bolthouse Farms is strong across social media?  Where do you see room for improvement?

Let us know in the Comments section below.

Happy 2015 everyone!

Sunday Musings w/ Shore Branding – 12-7-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to the latest edition of #SundayMusings!  This week we are going back to Black Friday to take a look at some of the brands that made news for “that day” after Thanksgiving.  Here are the stories that caught my attention:

#1 – “Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All Shopping Traffic, Reports IBM Digital Analytics Benchmark” – via IBM.com

Premise: IBM’s Digital Analytics Benchmark found that more shopping was done via mobile on Thanksgiving and Black Friday than in any year past.  In addition, mobile outpaced PC’s for the first time and hit 52.1% of all online traffic.  On Saturday, IBM released a number of interesting statistics and breakdowns in the article.

Thoughts: A few tidbits from the final results caught my attention:

  1. While phones drove traffic, tablets drove sales – more people were purchasing on a tablet device this year.
  2. Thanksgiving sales continue to be more prevalent and are eating into Black Friday sales.  If you have been reading our articles over the past month or so, you know how I feel about this.  (Stay home on Thanksgiving also means talking to your friends and family, not staring at the computer.  SaveThanksgiving.net)
  3. Apple outpaced Android across three different metrics in Black Friday sales.  Here is a second article from Fortune focusing a little bit more on these numbers.

#2 – “Macy’s Black Friday Marketing Now Includes Facebook Video Ads” via AdWeek.com

Premise: On Thanksgiving evening, Macy’s started running video ads on Facebook to add to its marketing mix over the holiday.  This is an added effort to keep the retailer in mind after the Macy’s Thanksgiving Parade ended (live and the replay).

Thoughts: Macy’s has one of the strongest branded events across the calendar year with its Thanksgiving Parade.  As Facebook users update their status and say “Happy Thanksgiving” the ad is more than likely going to be yet another reminder to do their holiday shopping at Macy’s.

What also caught my attention was the very last blurb in the article – Facebook says that over 100 million videos are uploaded to the site each month.  Astonishing numbers as online video continues to grow.

#3 – “Black Friday or Bust: Making Your Brand Stand Out” via Business2Community.com

Premise: The ‘event’ known as Black Friday has turned into a week long event.  With the continued rise of online and mobile shopping, consumers are spending more money shopping on Thanksgiving, Black Friday, and what has become Cyber Monday.  Instead of focusing on an “earlier is better” approach, the author provides several tips for brands to consider in order to stand out from the crowd, including email and content marketing planning.

Thoughts: Honestly, simply looking at pictures of people stampeding into stores is starting to make me feel sick to stomach.  It is far too common.  That said, there are a few good tips to keep in mind here and I like the overall idea of moving away from the “earlier is better” approach.  Brands (and retailers) don’t have to be open on Thanksgiving Day if they knew how to better deliver their point of difference or unique selling proposition to consumers.  “We have the best XYZ, but you are going to have to wait until 10am on Black Friday when our doors open.”  How inhumane is that?  (Note: the sarcasm is dripping off this edition of #SundayMusings)

#4 – “One-third of Black Friday Online Revenue Was Mobile” via Finance.Yahoo.com

Premise: The company Branding Brand released its MCI results for Black Friday and reported significant increases in mobile shopping.  There are 35 retailers included in the numbers and the number of visits, purchases, and revenue are all up significantly vs. 2013.  There is an accompanying infographic that illustrates the results within the link above.

Thoughts: The results from this research and platform are another data point suggesting the continued growth of mobile devices and usage.  Updated information from the entire holiday weekend can be found on Branding Brand’s blog which also includes an update on Cyber Monday data/results.

Tweet of the Week:

What exactly is the point of Black Friday and/or Cyber Monday if the sales from either or are going to be continued throughout the entire week?  The marketing behind these days seems to have grown so much that the point of either day is completely lost.  Please refer to #3 above if you are running a brand or retailer and enjoy a day off here or there over the course of the holiday weekend.  I’m relatively positive this is only going to get worse next year.

Those are our #SundayMusings for the week.  What Black Friday / Cyber Monday stories (or viral videos) caught your attention?  Have a great week!

Sunday Musings w/ Shore Branding – 8-31-14

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding focusing on LinkedIn (Photo credit: PowerFormula.net)

Today is our first of two #SundayMusings that will focus squarely on LinkedIn as we continue our unofficial “LinkedIn month” here on Shore Branding. As we started in last weekend’s “Pin of the Month”, each of the next few weeks’ worth of blog entries will focus on LinkedIn, including forthcoming “Tips” articles for individuals and businesses. If you have an article or recommendations on LinkedIn, send it our way over the next few weeks, as the next #SundayMusings in two weeks will also focus on the professional networking site.

For now, here are the stories that caught my attention over the past few weeks:

#1 – The 5 Most Important LinkedIn Features You Aren’t Using Correctly – via Forbes.com 

Premise: As LinkedIn continues to evolve, new features and benefits are made available. However, users fail to keep up with these updates to optimize their LinkedIn profiles. The author offers up five features that are commonly being misused, or not used at all. Each tip is followed up with a recommendation or prime example on how to make the most of your profile/account.

Thoughts: As mentioned in several other #SundayMusings, LinkedIn offers up the second strongest Groups / Communities feature on social media, second to only Google+. At the very least, you should be joining these LinkedIn Groups to find relevant/pertinent information that relates directly to your field of work.

The second of the author’s five tips that I wanted to call out is the use of multi-media. When LinkedIn started, you couldn’t do a lot with multi-media … OK, you couldn’t do anything in this realm. However, now you have the ability to link to web sites, videos, SlideShare presentations, etc. Take advantage of these opportunities on your profile.

#2 – “10 LinkedIn tips Every Business Can Benefit From” via impactbnd.com 

Premise: Businesses often create their LinkedIn page … and then walk away from it and let it exist on its own. The author puts together a list of tips and thoughts on how to better use the platform from a business page perspective. Each tip is followed by a relevant quote from various sources and publications.

Thoughts: I have purposefully focused the first two articles here on personal and business-related tips, as this is how we will be breaking down our own Tips articles in the coming weeks.

The first two tips here – “connect with a purpose” and “employ consistent branding” should be the backbone to your efforts on LinkedIn. The one tip here to be careful/cautious on, “involve your employees”. We have seen this bite company pages in the collective … too often. It is incredibly easy to add and remove access to your business page, but it is easier to set guidelines with employees that you have the utmost trust in ahead of time to ensure there are no fires that need to be put out because of someone saying/publishing something dumb or controversial on behalf of your company name.

#3 – 10 Reasons Why You Should Publish Content on LinkedIn via TopDogSocialMedia.com  

Premise: For some time, only LinkedIn Influencers were able to publish their content on the network. However, that has changed and anyone with a profile can use the platform to publish their work, which in turn creates a number of benefits and value for users. The author has created a list of reasons to consider publishing your content on LinkedIn.

Thoughts: This is a fantastic, in-depth look at a specific part of LinkedIn that you or your business can focus on. The third (“LinkedIn might promote you”) and fourth (“Reach your 2nd and 3rd level connection”) really stood out to me as the added benefit and value of using LinkedIn.

Are you using the publishing platform? If so, what is your opinion of it?

#4 – “LinkedIn vs. Facebook for Professionals: A Social Media Smackdown” via Inc.com 

Premise: While Facebook may have approximately three times as many users vs. LinkedIn (900 million vs. 300 million respectively), the latter is clearly the better network for business professionals. The author provides a rundown of why and how LinkedIn is superior to Facebook when thinking about attracting right audience, in this case, business professionals.

Thoughts: I personally liked the head to head comparisons on each of the points. I also give credit to the author for giving a tie to LinkedIn and Facebook on the company pages aspect and not just giving LinkedIn the advantage because that was the overall tone/point of the article.

#5 – “Top Content Marketers Call On LinkedIn” via SocialMediaFrontiers.com  

Premise: The push towards content and current news stories (LinkedIn Today) have become more prevalent on the network in recent months. The UK based company Collective Content has been monitoring these changes and provides perspective on how important LinkedIn is becoming to businesses.

Between LinkedIn Today and the page’s Influencer program, the potential for the platform continues to grow. Collective Content believes that LinkedIn can be a publishing powerhouse and prime news source for its members.

Thoughts: Again, we find more information and detail on how LinkedIn can be leveraged as a prime source for news and relevant content. It is quite amazing how LinkedIn has moved away from being simply an online resume to a content curator and relevant source of information across businesses and markets.

Tweet of the Week:

We couldn’t get through this #SundayMusings without a mention of SlideShare. The LinkedIn-owned site is now free to use for everyone. Beginning in September, they will be rolling out “Pro” features to everyone at a one per month rate for new users, while Pro members/subscribers will no longer be charged beginning next month.

With that in mind, below you will find one of the best SlideShare presentations I’ve seen on the basics of LinkedIn. I thought it was important to start with the basics in our first #SundayMusings dedicated to the platform. While a couple of these slides are no longer relevant due to the changes made on the network, this provides a strong grounding of what to expect when you first sign up on the site and where you can find the most relevant information.

 

Again, if you have or see a write-up on LinkedIn and you think it be helpful for others, send it my way and I’ll include it in the next #SundayMusings! Have a great week!

Brand in Focus – Whole Foods

 

Brand in Focus - Whole Foods on ShoreBranding.com

Brand in Focus – Whole Foods on ShoreBranding.com

Our next “Brand in Focus” puts Whole Foods’ branding and digital marketing efforts under the microscope. The grocer has been growing here on the east coast and caught my eye over the past few months with its paid advertising efforts on Twitter and Facebook, announcing the grand opening of a new store in Marlboro, NJ. Digging into the company’s digital efforts there are a number of highlights and positives that caught my attention.

First, WholeFoodsMarket.com promotes its efforts across a number of social media sites, all of which we will tackle here. The landing page appeals to the eye with big, bold images scrolling behind the links. When you rollover the text on the left hand sidebar (below) you find a number of links to go to. [Read more…]

Sunday Musings w/ Shore Branding – 7-20-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another #SundayMusings where this week’s focus will be on social media! This week I’ve picked out two write-ups that speak to social media broadly and then the remaining stories cover off specifically on my favorite social media platforms – Twitter, Google+, Foursquare, and Pinterest.  We’ll go into each in more detail below.

#1 – 5 Reasons Why Brands Need Integrated Social Media Marketing – via neerajsancheti.wordpress.com 

Premise: As integrated marketing plans become more and more regular across companies, it isn’t enough to be on one or two social media platforms. The author puts together five reasons why your brand or company needs to be on different platforms and where you should think about going.

Thoughts: There is a fine line between being everywhere and being in the right places. Many try to be everywhere in order to achieve the greatest ‘reach’. However, if you aren’t engaging with your customers / followers, what’s the point? At the same time, trying to be everywhere leaves you communicating with the wrong audience more times than not. So there are some points in the write-up that insinuate increasing visibility is the best thing you can do, and I would add the caveats before deciding to sign up for each and every social media platform. [Read more…]

Brand in Focus – Starbucks

 

Recognize this logo?

Recognize this logo?

Welcome to another edition of ‘Brand in Focus’ – our look into the branding and digital marketing efforts of specific brands and companies. In this edition we’ll be focusing on one of the most talked about, successful brands to engage with its customers across social media … Starbucks.

Starbucks.com promotes its social media pages on Facebook, Twitter, and Google+. However, before we even dive into each one, let’s take a minute to talk about their own web site. In preparing this entry, the ‘current’ landing page goes right into mobile marketing with a request to text them to receive offers over your phone. I happened to give this a whirl and was signed up for their SMS program and this was the second message that was sent my way: [Read more…]

Sunday Musings w/ Shore Branding – 5-25-14

 

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

 

Today’s #SundayMusings puts the focus back on mobile and mobile marketing thanks to last weekend’s “Pin of the Month” from guest writer Dean Olsen. Here are the top stories that relate to mobile from the past couple of weeks.

#1 – Wearable Baby Tech Aims to Bring Peace of Mind to New Parents – via BrandChannel.com 

Premise: There are a number of new products entering the market that bring tech to our children, including wearables. There is the Mimo Kimono that feeds a baby’s information to an app for parents, to a smart sock from Owlet Baby Care. Finally, Leap Frog has a new product called the LeapBand that works vastly similar to adult bands that track your activity over the course of the day.

Thoughts: This caught my attention for multiple reasons. First and foremost, we introduced our first child to the world last week and it has been a whirlwind ever since. Second, I can’t decide whether or not this technology is a good thing or bad thing, as I completely see both sides of the fence. I’m hoping my wife can make the call on this and whether or not we want to purchase any of these products (or similar ones). I’ll keep you posted … [Read more…]

Sunday Musings w/ Shore Branding – 3-30-14

A mobile #SundayMusings w/ Shore Branding! (Photo credit: ZDNet.com)

A mobile #SundayMusings w/ Shore Branding!
(Photo credit: ZDNet.com)

Happy Sunday and Happy Spring … at least according to the calendar.  This week’s #SundayMusings will focus on mobile and mobile marketing, so here are the top stories that caught my attention over the past two weeks under this umbrella.  Enjoy!

#1 – Foursquare CEO: How We’ll Tell You Where To Eat And What To Order – via ReadWrite.com 

Premise: Aside from telling our friends and family where you are via mobile check-ins, we are providing a dearth of data and information that foursquare is leveraging to help create recommendations for you in the future based on your interests and behaviors.  The author sat down with foursquare co-founder Dennis Crowley to talk about what the future is or might be for his company.

The interview itself talks about the past and present numbers for foursquare and where it is seeing growth around the globe, including how to monetize the platform based on the success it has seen in the US.  It then pivots towards “anticipatory computing”, i.e. where your mobile device knows your location and is able to make recommendations for you.

Thoughts: If this is your first, or one of your first visits to the site, I’ll just preface my thoughts with the following: I’m a big fan of foursquare and the personalization I can get from the network.  I thought the interview was fantastic and at the end was an “aha” moment.  When Crowley says that if three people go to Google Maps and search for dinner, the same places will come up.  However, if those three people search foursquare, they are going to get recommendations based to their interests.  That’s the point and that’s the Holy Grail right there – you get what you want.

(If you are considering using the foursquare platform for your business, take a look at the “Tips” article we put together several months back.) [Read more…]