Welcome to the latest #SundayMusings with Shore Branding! This week’s stories highlight the latest and greatest news as we head into 2015’s SXSW conference in Austin, Texas. Are you traveling to SXSW this year? If so, let us know what you think. Below are the news stories that caught my attention …
#1 – “New Fitness Brand Radius Keeps SXSW 2015 ‘in shape’” – via MobileMarketingWatch.com
Premise: Fitness and wearables will play a large role in this year’s edition of SXSW in Austin and Radius will be looking to lead the way. Radius, from NBCUniversal, works with RadiusFitness.com on personalized workouts for desktops and mobile devices. The brand will be hosting and promoting itself throughout the festival.
Thoughts: Through sponsorship and branding at charging stations and through hosting across the festival, Radius is just one of a large number of brands looking to capitalize on SXSW’s popularity. The brand is going to have to break out the big guns if it is going to want to break through the clutter at the event.
That said, it does make perfect sense for a brand that focuses on one of the hottest of hot topics – wearables – tries to make its mark at SXSW this year. [Read more…]