Sunday Musings w/ Shore Branding – 3-2-14

 

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to a new #SundayMusings w/ Shore Branding!  As mentioned in our last write-up, our #SundayMusings will continue on a bi-weekly basis and each one will focus on a key topic of interest.  This edition will focus on the various aspects of loyalty – from setting up a loyalty program, to specific rewards programs, and several other unique angles or pillars that all fall under the loyalty umbrella.

#1 – Sochi Olympics Shows Us the Future of Marketing … and It’s Very Cool – via LoyaltyLab.com 

Premise: The Olympics coverage has leveraged a new way to understand and interact our customers through video data.  Those that are already integrating video data with the information they are receiving from their loyalty programs are creating powerful tools and information to analyze.  This of course assumes that those marketers have the right loyalty program in place, collecting the right information to improve their respective businesses. [Read more…]

Sunday Musings w/ Shore Branding – 6-30-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – 13 Ways to Use Vine for eCommerce (Or Instagram Video!) – via GetElastic.com 

Premise: The growth in Vine – and now Instagram – and video sharing continues.  This write-up takes you through 13 recommendations on how brands/companies can use Vine to grow eCommerce and providing video examples for each.  Interesting tidbit at the beginning from the GAP, who reports that their tweets with Vine videos attached to them get 6-8 times more engagement.  At the very end of the article you’ll find a short list of comparisons between Vine and Instagram’s micro-video capabilities.

Thoughts: Sorry, but yes this is another article on Vine/Instagram.  Hopefully we have convinced at least one person to use one of these platforms to market their brand/company.  (Have we?)  Out of the 13 recommendations provided, I really like #5 – How-to and Demos and #9 – Go behind the scenes.  While not used as an example here, I still believe Lowe’s has done the best job at building engagement with users with their how-to clips. [Read more…]