Sunday Musings w/ Shore Branding – 7-20-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another #SundayMusings where this week’s focus will be on social media! This week I’ve picked out two write-ups that speak to social media broadly and then the remaining stories cover off specifically on my favorite social media platforms – Twitter, Google+, Foursquare, and Pinterest.  We’ll go into each in more detail below.

#1 – 5 Reasons Why Brands Need Integrated Social Media Marketing – via neerajsancheti.wordpress.com 

Premise: As integrated marketing plans become more and more regular across companies, it isn’t enough to be on one or two social media platforms. The author puts together five reasons why your brand or company needs to be on different platforms and where you should think about going.

Thoughts: There is a fine line between being everywhere and being in the right places. Many try to be everywhere in order to achieve the greatest ‘reach’. However, if you aren’t engaging with your customers / followers, what’s the point? At the same time, trying to be everywhere leaves you communicating with the wrong audience more times than not. So there are some points in the write-up that insinuate increasing visibility is the best thing you can do, and I would add the caveats before deciding to sign up for each and every social media platform. [Read more…]

Loyalty to Brands – Hilton

Loyalty to Brands - Hilton

Loyalty to Brands – Hilton
(Hilton HHonors)

Our second “Loyalty to Brands” focuses on a brand that I have become loyal to over the past ten years or so due to business travel and personal vacations. While I typically shop around for the best price/offer for airline tickets, there is very little comparative shopping being done when thinking about what hotel chain to stay at. Approximately 99.5% of my hotel stays are at a Hilton property.

What made me loyal to Hilton? First and foremost, the overall quality of just about every property I stay at – whether it be a Hilton, Hilton Garden Inn, Hampton Inn, Doubletree, or Embassy Suites, I can’t remember a truly bad experience. Here is what I tend to find at most Hilton properties: quality of the room itself, room upgrades, the breakfast (at many), and/or the service from employees. [Read more…]