Sunday Musings w/ Shore Branding – 8-17-14

Branding and Digital Marketing

Branding and Digital Marketing – This week’s focus = Social Media

Welcome back to another edition of #SundayMusings with Shore Branding. This week’s musings focus on social media and the news/stories that caught my attention over the past few weeks. As you will see under the ‘Thoughts’ of our last link/article, we are kicking off “LinkedIn Month” here on Shore Branding and focusing on the network in the coming weeks with new “Pin of the Month” and “Tips” articles.

#1 – The 10 Best Social Media SlideShare Presentations of 2014 – via blog.bufferapp.com 

Premise: The author pulls together his favorite SlideShare presentations, all of which revolve around social media in some capacity. Embedding each into the post and picking out his favorite slide of each, the author puts enough context in his write-up to let you know which of these might be of more interest to you and the main idea behind the content of each.

Thoughts: First, I have an equal amount of admiration, for the lack of a better word, for SlideShare. With the change in how we write each ‘Sunday Musings’ article to a specific topic, I’m checking SlideShare every week to find a potential fit with our topic of interest. Naturally, this compilation of a top ten presentations on social media more than suffices for this week.

The two presentations that caught my attention within this write-up were #4 – “Why Content Marketing Fails” by Rand Fishkin and #5 – “The Nuts and Bolts of Social Media_’Great Success’” by Matthew Capala. Any time you can weave in ‘Borat’ to your social media presentation, you have won the internet for the day. [Read more…]

Sunday Musings w/ Shore Branding – 11-24-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  We’re heading into the short work week here in the US with the Thanksgiving holiday upon us!

#1 – 12 Actionable Pinterest Tips To Increase Sales – via HeidiCohen.com 

Premise: Since launching, Pinterest has become a platform to help drive sales across various industries.  While it started as a place to display food, clothing, and more, it has turned into a marketing machine and an e-commerce platform.  Heidi’s write-up includes seven tips to increase the likelihood of others re-pinning your material and five overall tactics to increase/improve results. [Read more…]

Sunday Musings w/ Shore Branding – 6-30-13

 

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s stories that caught my attention in branding and digital marketing in this week’s Sunday Musings w/ Shore Branding.

#1 – 13 Ways to Use Vine for eCommerce (Or Instagram Video!) – via GetElastic.com 

Premise: The growth in Vine – and now Instagram – and video sharing continues.  This write-up takes you through 13 recommendations on how brands/companies can use Vine to grow eCommerce and providing video examples for each.  Interesting tidbit at the beginning from the GAP, who reports that their tweets with Vine videos attached to them get 6-8 times more engagement.  At the very end of the article you’ll find a short list of comparisons between Vine and Instagram’s micro-video capabilities.

Thoughts: Sorry, but yes this is another article on Vine/Instagram.  Hopefully we have convinced at least one person to use one of these platforms to market their brand/company.  (Have we?)  Out of the 13 recommendations provided, I really like #5 – How-to and Demos and #9 – Go behind the scenes.  While not used as an example here, I still believe Lowe’s has done the best job at building engagement with users with their how-to clips. [Read more…]