Sunday Musings w/ Shore Branding – 8-2-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings with Shore Branding is somewhat unique in its style in that I am building off of our Loyalty to Brands write-ups and have found recent news from brands and companies that we have focused on in the past.  Here are a few headlines that have caught my eye on several of the brands that I consider myself loyal to.

#1 – “Online shopping startup ready to rival Amazon” – via NYPost.com

Premise: Having launched two weeks ago, Jet.com’s founder Marc Lore promises to be an open book when it comes to corporate disclosure – a key contrast vs. his former boss and employer, Jeff Bezos at Amazon.  Lore provides several quotes into how he prefers to run Jet moving forward.  Jet has raised $225 million in funding but is projecting losses in its operating margin for the next five years.

Thoughts: As mentioned in last week’s Loyalty to Brands on Jet, I think it is a phenomenal site and product already.  I’m seriously considering the next nine months as the last chance for Costco to wow me with something or my membership will be cancelled.

Marc Lore has made the rounds over the past two weeks, so it is highly likely you have already seen or read what he is expecting out of Jet.com and his vision for the company as it moved out of beta testing.

#2 – “Dunkin’ Donuts Is Using 7 Social Platforms to Sell Iced-Coffee to Music-Loving Millennials” via AdWeek.com

Premise: Dunkin’ Donuts’ summer marketing campaign will go across seven different social media platforms, in an effort to better connect / resonate with millennials.  The campaign is called “DD Summer Soundtrack” and will include similar messaging and advertising across social platforms.

Thoughts: Either Starbucks and Dunkin’ Donuts know exactly what they are doing or this is just an effort by Dunkin’ to take some steam out of Starbucks’ connection with younger consumers.  I don’t love the idea, particularly if it was formed based on the latter assumption, but it could work out very well for Dunkin’, given its heavy promotional efforts.  I also liked to read that the brand will include a focus on Periscope – where I have seen several brands start to make their presence known.

#3 – “Hilton’s Canopy Reykjavik Offers Valuable Customer Experiences Steeped in Local Culture” via Loyalty360.eu

Premise: Canopy, “Hilton’s new lifestyle hotel brand” will be opening in Reykjavik Iceland in 2016 and be located in center city.  It will offer all of the local flavoring of the city, including food and local amenities.

Thoughts: OK, so this caught my eye and I cannot wait to go back to Iceland and stay at this new Hilton hotel.  If you have never been to Iceland, I highly suggest you check it out as the country is absolutely gorgeous.  We stayed at the current Hilton in Reykjavik and while it was very nice, it was a little off the path from center city.

Tweet of the Week:

Honda is another Loyalty to Brands focus and they have recently turned it up a notch with their digital marketing and social media efforts.  They recently aired a Periscope video rolling out the design for the 2016 Honda Accord and now have this hashtag campaign out there across networks.

The light bulb has seemingly gone off for Honda that they needed to step up their game across social media platforms.  I really enjoy what they have been doing in recent weeks.

Any of these brands in this week’s #SundayMusings catch your attention?

Happy Sunday and enjoy the week ahead!

 

Loyalty to Brands – Dunkin’ Donuts

Loyalty to Brands - Dunkin' Donuts (Photo from Dunkin' Donuts Twitter)

Loyalty to Brands – Dunkin’ Donuts (Photo from Dunkin’ Donuts Twitter)

This quarter’s “Loyalty to Brands” write-up focusing on a brand/company that I have liked for a long time but have become loyal to over the past year and for a specific reason.  Dunkin’ Donuts has been around for a long time, particularly in the Northeast.

Everyone loves a munchkin (even if you have to cheat on a diet), and I strongly prefer their coffee over Starbucks and others.  However, it wasn’t until Dunkin’ Donuts launched their DD Perks loyalty program and corresponding mobile app that I really started to make frequent trips to the local stores.

Dunkin’ Donuts was one of the first brands to work with Foursquare, partnering with American Express.  When you checked into a Dunkin’ location on Foursquare and synced your Amex card to your account, you would receive a statement credit.  That started nudging me towards Dunkin’ at first.  When they decided to bring everything under their own roof and develop their mobile app, I was sold.

The ability to automatically refresh the balance on my card that is linked to the Dunkin’ Donuts app makes it an easy way to ensure I have the necessary cash in my account.  At the same time, I’m consistently earning points during purchases, which turns into free beverages once you have accumulated enough points.  (Note, as seen below, as of this writing 200 points = a free beverage and every $1 spent = 5 points.)

DD Perks from Dunkin' Donuts

DD Perks from Dunkin’ Donuts

Has a particular mobile app increased your loyalty to a brand or company like this?  Would any Starbucks fanatic like to refute this entire write-up and explain to readers why their brand of choice is superior?

As mentioned in the past, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.  Thanks!

 

 

Sunday Musings w/ Shore Branding – 11-10-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!

#1 – 10 brilliant new examples of branded Vines – via eConsultancy.com 

Premise: The recent updates made on the Vine app allow for more user flexibility and creativity, which will likely lead to even higher quality micro-videos.  The author takes a look at brands that are leading the charge on the platform.  Trident, Dunkin Donuts, and Airbnb were the first to produce Vine videos and use them as advertising on TV.  Oreo and Tide are also referenced, given their high quality micro-videos from last week’s holiday.

Thoughts: Improving the functionality of the app will certainly make for even greater content, from brands and ‘everyday people’.  What really caught my eye here is the quote from Dunkin Donuts VP of Global Consumer Engagement, mentioning that billboards would be a good place to bring Vine videos to.  That is a fantastic idea! [Read more…]

Sunday Musings w/ Shore Branding – 11-3-13

Sunday Musings w/ Shore Branding! (Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

This week is a special, Halloween edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week, all with a Halloween theme or twist to them.

#1 – 5 Small-Business Branding Lessons To Be Learned From Halloween Characters – via Adotas.com 

Premise: The author takes various Halloween-related characters and compares them to branding problems and issues that small businesses run into.  After each example, a simple brand lesson is provided.

Thoughts: This write-up was concise, but well done and tied to the holiday nicely.  In fact, you might have seen this on a few different pages this week.  Out of the five characters, there is a tie for which I believe is the best branding recommendation – between Frankenstein (“Be consistent”) and Mummy (“Evolve”). [Read more…]

Pin of the Month – National Doughnut Day

Pin of the Month - National Doughnut Day

Pin of the Month – National Doughnut Day

As you may have noticed by now, we here at Shore Branding like to celebrate the holidays.  For June’s Pin of the Month, we’re going to celebrate another one, National Doughnut Day.  This year, National Doughnut Day fell on Friday, June 7th.  The holiday is celebrated on the first Friday in June each year.

Unmetric put together our Pin of the Month comparing the social media efforts of Dunkin Donuts and Krispy Kreme.  Using their proprietary metrics, they compare how each company performs on social media.  You can see that Dunkin Donuts holds a pretty significant advantage in the number of ‘Fans’ they boast vs. Krispy Kreme.  However, Unmetric’s Engagement Score sways in Krispy Kreme’s flavor … umm, favor.  (Sorry, we’re getting hungry just typing this up.) [Read more…]