Sunday Musings w/ Shore Branding – 6/21/15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings is dedicated to all the dads out there as we celebrate Father’s Day with a little Father’s Day branding summary.  Here are a few write-ups from around the web that caught my attention regarding today’s holiday here in the US.

#1 – “Father’s Day 2015: Here Comes the Dadvertising Deluge” – via brandchannel.com

Premise: With today’s holiday, brands have been rolling out their Father’s Day advertisements trying to breakthrough the clutter.  Brandchannel has put together a slew of these ads in this one write-up for you to compare and contrast which brands are using the right messaging and which aren’t.

Thoughts: Angel Soft took a unique way of celebrating Father’s Day, that’s for sure.  These Dove Men+Care ads for various holidays have been really, really good in recent months.  But the winner probably goes to Goody Hair …

#2 – “Celebrating Dads on Twitter” via Twitter’s Blog

Premise: Twitter’s blog put together a bit of text analytics behind Twitter profiles.  About 2.5 million profiles have “Dad” or “Father” in their profile and their analytics team took a look at tweets that included content on fatherhood-related topics.

Thoughts: One of the items that I like most about the Twitter blog is that they pull in their own tools and tricks without being very “salesy” in the approach.  This week’s Father’s Day write-up adds a nice touch with the inclusion of a number of fatherhood tweets from users.  I will have to agree with #1 on the “Fatherhood is …” list here.

#3 – “Infographic: Need a Father’s Day Gift? These Are the Top 10 Brands Dads Desire” via AdWeek.com

Premise: Y&R did a little research on the modern dad and put together the appended infographic in this write-up on what brands are driving the strongest levels of interest with this audience.  Spoiler alert: Apple has two of the top five brands on this list with “Apple” itself at the top and the “iPad” rounding out the top five.

Thoughts: I have to say that beyond Netflix, there isn’t a single other brand in the top ten that I have any interest in.  Completely understand why Apple is on the list, though it would be nice to see Android break the top ten list here.

Not to be a stickler, but do you see the typo in the infographic?  This type of stuff drives me crazy.

#4 – “Why We Should Get Rid of Dad of the Year Language on Father’s Day” via DannyBrown.me

Premise: Interesting read from Danny Brown on pushing out the Hallmark “Father of the Year” slogans and such and that how our kids turn out is really what will ultimately drive how you are viewed as a parent down the line.

Thoughts: I wasn’t sure if this was a rant at first against Hallmark, but I then read the comments to the article and it all fell together for me.  Danny does a great job of engaging with his audience and addressing their commentary.

At the very least, some food for thought as you go about your Father’s Day!

Tweet of the Week:

MLB, along with most national sports these days, do a nice job of raising awareness for various diseases, events, and such as their respective season progresses.  A nice effort here from MLB to celebrate dads but also raise a little awareness and salience for prostate cancer.  For those of you heading to the ballpark on Sunday, look for the blue ribbon decals throughout the park for these efforts.

Have a great Sunday / Father’s Day and hope you enjoyed our Father’s Day #SundayMusings!

 

Super Bowl Ad Review 2015

 

It is that time again!  Last weekend’s Super Bowl XLIX managed to break the preceding year’s viewership record, drawing 114.5 million viewers vs. last year’s 112.2 million.  This year’s Super Bowl was one for the ages, even if my favorite team lost in heartbreaking fashion.  That also meant that more people were still glued to their TV as the game wore on and the brands that spent money for advertising late in the game got what they paid for – attention.

As we have done in the past (2014 & 2013), here is my Super Bowl ad review from a panel of one.  One important caveat for this year’s countdown – there are two countdowns here.  Welcoming a newborn to the family in mid 2014 leads to a complete bias for the sappy ‘Dad’ commercials.  So I’m ranking those separately.  They would be at or near the top of the regular countdown.  Aside from the Seahawks pulling on heart strings, the ads in the “second countdown” below also led to me needing to call my own timeouts.  Good grief.

The overall countdown: [Read more…]