Loyalty to Brands – Hilton

Loyalty to Brands - Hilton

Loyalty to Brands – Hilton
(Hilton HHonors)

Our second “Loyalty to Brands” focuses on a brand that I have become loyal to over the past ten years or so due to business travel and personal vacations. While I typically shop around for the best price/offer for airline tickets, there is very little comparative shopping being done when thinking about what hotel chain to stay at. Approximately 99.5% of my hotel stays are at a Hilton property.

What made me loyal to Hilton? First and foremost, the overall quality of just about every property I stay at – whether it be a Hilton, Hilton Garden Inn, Hampton Inn, Doubletree, or Embassy Suites, I can’t remember a truly bad experience. Here is what I tend to find at most Hilton properties: quality of the room itself, room upgrades, the breakfast (at many), and/or the service from employees. [Read more…]

Pin of the Month – Food Trucks

Infographic by Mozy

Infographic by Mozy

For August’s Pin of the Month we are going to focus on a phenomenon that has been growing leaps and bounds over the past 12-24 months – the food truck industry – and the use of social media to further their business.

I couldn’t be happier with Mozy for creating this infographic.  Why?  I have been fascinated with food trucks since running into “The Chow Wagon” in Louisville, Kentucky back in 2008 after that year’s running of the Kentucky Derby.  I swore up and down that I wanted to bring this idea back to the East Coast and it would make a killing.  Five-plus years later and the industry has completely taken off and I’m nowhere closer in running a prosperous food truck.  (I digress) [Read more…]