Twitter’s Periscope app is in its infancy stage but I would recommend you jump on board now while the iron is hot! When Twitter released its quarterly earnings about a week and a half ago, the call was also a “scope” and shown live on the app. It was then I realized it was time to write a little something more in depth on the app.
While I have not broadcast anything relevant on Periscope (yet … I want to make sure I can commit to it on a regular basis and right now, I can’t) I do check it out on a daily basis, check for who is doing what, and what brands are live on the platform. I can not speak for Periscope’s main competitor, Meerkat, as I have never checked it out. This write-up will focus solely on those brands winning on Periscope right now.
In fact, we’re going to start with several big name, national brands but I also want to give a shoutout to two people that are really doing a heck of a job on Periscope with their personal brands / branding as well.
Bolthouse Farms just gets social right. Every Thursday they hose a #ThirstyThursday scope and have bartenders creating drinks using their product. Check this out next Thursday!
— Bolthouse Farms (@BolthouseFarms) July 30, 2015
Honda: Honda teased and succeeded with their scope on the launch / unveiling of the 2016 Honda Accord on Periscope. As mentioned in last weekend’s #SundayMusings, someone at Honda has really changed their culture as the company is clearly “getting it” now.
Follow us on Periscope for a special car reveal at the Honda Silicon Valley R&D facility in just a few minutes. #HondaSV
— Honda (@Honda) July 23, 2015
I really liked what Zillow did from their home office in Seattle earlier this week. Three employees sat in a conference room and each of them answered questions about the housing market from viewers and their respective markets. A useful/productive way to engage with your audience and fans.
— Zillow (@zillow) August 4, 2015
Doritos Even if Honda did get the Twitter tease from someone else – like Doritos (UK) did in June – I still appreciate the use of the platform. Doritos is/was a very early adopter to Periscope, hosting a cross-platform #DoritosRoulette campaign across Twitter, Periscope, and Vine. Well played Doritos, well played! In fact, this likely contributes to Doritos having a commanding lead in the Periscope game of earning hearts. Despite having about 30% of the following of the next brand, Doritos has a significant advantage in earning hearts from its fans, with well over 600K to date.
— Doritos (@DoritosUK) July 15, 2015
The energy drink has ~40,000 fans on Periscope and has done a tremendous job broadcasting events … prior to their Lollapalooza campaign that took over their social media pages over the past few weeks. It will be interesting to see how much time Red Bull puts into Periscope moving forward, as it feels somewhat competitive against their Red Bull TV. An interesting storyline to follow for the next few weeks and months.
Personal Branding Winners
I wanted to also give a shoutout to two Scopers that are doing a great job on Periscope with their own personal brand – hyperlinks below connect to their respective Twitter pages:
- Scott Williams broadcasts frequently and has an open dialogue with viewers, along with providing tips on how to “do Periscope right”. If you are looking to get started with the platform, follow Scott for a few days first.
- Dustin W. Stout has a broader focus for social media marketing but also broadcasts frequently and is very much worth the watch. His broadcasts are very engaging.
What do you like the most about Periscope (or Meerkat if that is your live streaming app of choice)? What brands have caught your attention? Let me and others know in the Comments below. Thanks!