Sunday Musings w/ Shore Branding – 4-12-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings are no joke, as we take a look back at April Fools’ Day news from around the web and across brands.  The first of April has become a great branding day as brands come up with fake news stories to draw some added attention in their direction.  It doesn’t always work out positively, but here are the stories that caught my attention for April Fools’ Day this year.

#1 – “The 11 best April Fools’ gags of 2015” – via theverge.com

Premise: A collection of the top April Fools’ Day jokes from brands and their respective YouTube clips.  Out of the 11 examples provided in the write-up, 5 of them are from Google or Google’s properties (Motorola, YouTube).

Thoughts: Across this list, I tend to like Google’s Smartbox mailbox, Microsoft’s MS-DOS Mobile, and Netflix’s Binge Watch Warnings.  I saw multiple people complain online about Netflix’s warning, not realizing at the time that it was an April Fools’ Day joke.  That’s phenomenal! [Read more…]

Pin of the Month – Restaurant Mobile Apps

 

Infographic credit to QSRWeb.com/blog

Infographic credit to QSRWeb.com/blog

 

Our March 2014 ‘Pin of the Month’ includes a bit of information on the key talking point this month on ShoreBranding.com – loyalty.  The infographic itself was found on QSRweb.com’s blog and was immediately selected based on the first of five tips it provided to restaurants who are considering a mobile app. [Read more…]

Sunday Musings w/ Shore Branding – 7-7-13

Sunday Musings w/ Shore Branding - the top stories in branding and digital marketing!

Photo Credit: CBS Philadelphia

Hope everyone in the US has enjoyed the 4th of July holiday weekend!  Here are this week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye.

#1 – Which Brands Are Most Patriotic – via Forbes.com 

Premise: With the 4th of July holiday upon us, you know you are going to see a lot of patriotism in the branding and marketing efforts of companies this week.  The study conducted as the premise for the article measures the emotional engagement that each brand has with “patriotism”.

Thoughts: Why wouldn’t we start the holiday Sunday Musings off with a little patriotism?  The top brand ranked in this study was Jeep, a little surprising to see the car at the top of the list.  The next few are not surprising at all – Hershey, Coca-Cola, etc.  Further down the list and into the top 50 were a few sports teams, the Yankees, Patriots, 49ers, and Cowboys.  The author says it well towards the end of the article, “… brands that make that kind of connection always have a strategic advantage over competitors when it comes to the marketplace battle for the hearts, minds and loyalty of consumers”. [Read more…]