Our last #SundayMusings that focuses on LinkedIn as we close out “LinkedInMonth” – which turned into two months given the amount of content. We have focused our #SundayMusings efforts on the professional network over the past few weeks and have our last two “Pin of the Month” entries on the platform as well. Next week will wrap up our efforts with a new “Tips” article focusing on business/company page recommendations, which follows our personal branding Tips for the network.
Here are the stories that caught our attention over the past few weeks:
#1 – “LinkedIn takes steps toward an ad network” – via DigiDay.com
Premise: LinkedIn’s recent acquisition of Bizo will help the network vastly improve its business-to-business marketing and will serve as another source of revenue for the platform. While LinkedIn will not call Bizo a pure ‘ad network’ play, the site will soon be able to sell B2B ads that are more targeted on-site, but also off-site. The July acquisition takes LinkedIn another giant step forward from past efforts in building ad revenue with more powerful targeting.
Thoughts: LinkedIn’s CEO Jeffrey Weiner seems to continue pushing all the right buttons in moving the platform to the next level. With a need to now answer to shareholders, the acquisition of Bizo represents another huge opportunity for revenue growth. Targeted marketing continues to become more and more prevalent, while at the same time, becoming stronger and more efficient thanks to companies like Bizo.
#2 – “33 Tweet-Size LinkedIn Tips You Need to Try” via themuse.com
Premise: An infographic from Ethos3 provides 33 tips for consideration when looking for improvements to your LinkedIn profile. Each tip is a quote from someone else’s thoughts and gives credit to said person or company.
Thoughts: There are a lot of good ideas within the infographic. However, I do want to point out one that doesn’t jive with others here. I do not agree with #6 – although I am guilty of doing this myself in the past – in the recommendation “Skip the “How do you know this person” step. Click “Connect” from search results, instead of profiles. @SylvanLane”. Why do I disagree with this? Simply scroll down to #19 – “Don’t use automated invitation messages … @dailymuse”. There isn’t a way to do both and I would strongly recommend personalizing each invitation that you send out.
#3 – “5 Reasons Sales Professionals Should Publish on LinkedIn” via Jeff L. Herrmann on LinkedIn.com
Premise: The author provides more rationale to use LinkedIn as a publishing platform vs. just using it for your job search. The five reasons are straightforward, including the ability to position yourself as an expert in your sector and building trust with others.
Thoughts: The one ‘reason’ that caught my attention and got me thinking was Jeff’s last point: “Comments, likes, and views on your published content are a much better endorsement than the skills boxes.” I thought about this a little bit and it’s an interesting POV. Specifically to sales professionals, which this article is focused on, this makes a lot of sense. To the general job seeker, etc. you are going to need those skills listed out on your profile and endorsements from your network.
#4 – “LinkedIn Sales Navigator Goes Mobile and Adds Redesigned Salesforce Features” via Sales.LinkedIn.com
Premise: LinkedIn launched Sales Navigator earlier this year and have already announced an upgrade with the release of its iOS mobile app. Following general behaviors in the marketplace, the shift to mobile continues and LinkedIn continues to invest in the platform. The new LinkedIn Sales Navigator app provides several key benefits: Real-time updates, TeamLink, and Saved accounts and leads. The app also works directly with Salesforce and includes new features there as well.
Thoughts: A couple of items caught my attention beyond the announcement itself. First, it drives me crazy when companies release an iOS version of something only. I completely understand why they do it, but it still drives me a bit batty. Second, it didn’t go unnoticed that LinkedIn’s own posts continue to drop in Slideshare presentations.
Tweet of the Week:
— Pam Moore (@PamMktgNut) September 19, 2014
What I really like about Pam’s podcasts is that she provides an in-depth summary and corresponding write-up with them. This allows you to read up on what is covered in the podcast and decide whether or not you want to listen, skip around, etc. The highlights towards the end of article is a quick list of benefits of leveraging LinkedIn. If you have been following “LinkedIn Month” here on Shore Branding, you know we’re aligned with a lot of these areas.
OK, so this is a little dated at this point, but I wanted to bring the focus to company pages on LinkedIn as this will be the focus of next weekend’s “Tips” write-up. I couldn’t find an updated Slideshare for 2014 (yet?) but many of the strengths highlighted in the above presentation still exist. I really like what Dell has done visually on their company page. Their image has since been updated, with the new Dell page promoting a “#DoMore” campaign.
That wraps up our LinkedIn-geared #SundayMusings for another week! What caught your attention on the network? Have a great week!