Sunday Musings w/ Shore Branding – 9-27-15

Branding and Digital Marketing

Branding and Digital Marketing

With the start of the NFL season in swing and Oktoberfest starting in Germany this weekend, it is time to dedicate a #SundayMusings to beer.  It has been a long time coming and will also be part of next weekend’s “Loyalty to Brands”.  Here are a few stories that caught my attention in recent weeks across beer brands.

#1 –  “Guinness raises a glass to Denis Leary’s Firefighters Foundation with $224K donation” via

Premise: Guinness has donated just under $224K to actor/comedian Denis Leary’s Firefighters Foundation, in support of firefighters nationwide.  The relationship between the beer brand and Leary has been going on for a couple of years now, with Guinness giving back to the community in a very noble way.  For more information you can visit  

Thoughts: The first thought for many when asked about Denis Leary may be a foul-mouthed comedian or the star of Rescue Me.  However, he does a lot of good through his foundation, the genesis of which comes from an unfortunate life event.  

Kudos to Guinness for continuing the relationship not only through its donations, but continued PR and ad support behind the cause as well.  

#2 – “Bud Light and Google Partner To Win Football Fans On The Second Screen” via

Premise: Bud Light, the official beer of the NFL, is partnering with Google (and YouTube) to market its product to those using a second screen during football.  Whether you are searching for scores or fantasy football updates online, you are likely to wind up seeing some type of marketing effort from Bud Light.  

Thoughts: Bud Light is working with 28 of the 32 NFL teams, having created a unique can for each of the 28.  I actually saw a good amount of responses from Bud Light’s Twitter feed, as they replied to many NFL fans across teams with quick GIF files of that respective team’s Bud Light can.  Needless to say, Bud Light is listening and taking content marketing to another level through its online channels.

#3 – Miller Lite – Free Rides

Premise: Miller Lite is partnering with various transit systems and communities to give away free rides to promote safety and to prevent drunk driving with this site.  

Thoughts: How do you build saliency when your number one competitor has the national partnership with the most prevalent sports league in the US?  You do a little good for society.  The program has provided almost 5 million free rides to date.

I noticed this on Twitter as well, when Miller Lite was promoting the program for the Eagles and Cowboys game from Week 1 and thought it was a fantastic program that deserved more attention.

Tweet of the Week:

While there are Oktoberfest’s held all over the world, nothing compares to the one that started last Saturday in Germany.  Bucketlist …

That’s it for this week’s #SundayMusings!  What is your favorite beer and why?


Brand in Focus – LeapFrog

Visit for the latest in kids toys, games, and technology!

Visit for the latest in kids toys, games, and technology!

The next brand to be placed “in focus” is LeapFrog – which builds off of last weekend’s #SundayMusings focus on brands that have entered our household since the birth of our child last year.  LeapFrog is the creator of a number of educational toys, games, and technology-driven gadgets for the young ones in the house.  We have found their products to be fun and engaging, while also catering to my gadget geekdom.  

Let’s look under the hood on how LeapFrog brands itself online and across social media platforms in our latest “Brand in Focus”!

LeapFrog Homepage 1

LeapFrog’s own website is easy to use and makes it easy to find what you are looking for.  Directly below the headlines in the screenshot above you will find the ability to find the right LeapFrog product by product category and/or by your child’s age bracket.  Easy enough, right?

Further down you will find verbatim responses and quotes from LeapFrog users, a nice way to resonate with potential customers and those that have yet to try its products.  

LeapFrog Homepage 2

You won’t find links to LeapFrog’s social media sites until you hit the bottom of the home page – where the company has direct links to its Facebook, Twitter, YouTube, and Pinterest pages.  Let’s dive into each …


LeapFrog currently has over 1.1 million likes on Facebook.  Just about every weekday you will find at least one update on LeapFrog’s Facebook page.  Engagement with fans goes through peaks and valleys, somewhat surprisingly.  There are some posts that catch less than 100 “Likes” but there are others that easily exceed triple digits.  

One of the more successful posts – in terms of driving Likes and shares – is seen below, the Facebook announcement of LeapFrog Epic, the latest tablet to be launched by the company last month.   

Introducing the brand new LeapFrog Epic, our newest tablet with a kid-perfect UI that grows with your child and lets…

Posted by LeapFrog on Wednesday, August 19, 2015


The other item that caught my eye is that there are a lot of calls to action or tabs at the top of LeapFrog’s Facebook page – and that’s a good thing in my opinion.  They provide you with a Customer Support page for email and phone support.  They also have links to their other social media feeds, and across product pages.  

LeapFrog Facebook


There is a big drop-off in the number of followers from Facebook to Twitter, where LeapFrog has a little under 30K followers on the latter.  There is also a little bit more of a gap in frequency on their Twitter feed, where there is occasionally a week or so going by without an update.  

However, one item that caught my eye in August and it falls under the Brandscaping category – where LeapFrog and Toys R Us came together on 8/26 for a #ToysForAll Twitter chat.  An excellent job by the two companies to come together for a good cause.

The #ToysForAll Twitter chat

The #ToysForAll Twitter chat


Similar to its Twitter numbers, LeapFrog has slightly under 30K followers on YouTube.  However, LeapFrog’s uploaded videos on YouTube have driven over 30 million views!  LeapFrog’s YouTube page provides a plethora of information and video to guide yourself through.  The content is nicely organized as well – take a look at the “Playlists” page and you’ll find that someone has taken the time to organize the video uploads by product categories.  

What actually caught my eye and drove home the decision to put LeapFrog in focus this quarter is the new ad below.  I first saw it during a commercial break on Hulu and thought it was well done … and well targeted by Hulu’s algorithm given how much kid-friendly content we have purged through in recent months.  


A similar level of focus and detail can be found on LeapFrog’s Pinterest page and boards, with Pins and boards ordered by season, holiday, product category and more.  You will also see a Holiday wish-list board for each of the past three years.  

LeapFrog Pinterest

I’m a little surprised that LeapFrog “only” has 14K followers on Pinterest, as I would have thought this would be a great place for moms to follow the brand and to get ideas for their children via a more visually stimulating platform.  

Overall Summary:

I’m very impressed with the level of detail that goes into organizing LeapFrog’s content on each of the social media platforms.  Someone, or a group of people, are doing a great job at paying attention to detail for the company.  

One item that did catch my eye when flipping across networks is that the LeapFrog website does not directly connect to its Google+ or Instagram pages.  However, those do exist and are out there, but I like the focus on where they have more traction right now.  

What have you seen from LeapFrog across platforms that you like/dislike?  Are you currently using their products, and if so, why?  Let us know in the Comments section below.


Pin of the Month – Periscope Tips

Pin of the Month - Periscope Tips from

Pin of the Month – Periscope Tips from

We continue on with our unannounced “Periscope Month” here in August, with our “Pin of the Month” focusing on more Periscope tips.  After diving into Brands Winning on Periscope and last weekend’s #SundayMusings, here is a look at several more tips from

As mentioned in last weekend’s write-up, we’re going to see tips-related articles continue to pop up and continue to morph as Twitter’s livestreaming app continues to evolve itself.  In fact, the last update for Android’s Periscope app less than two weeks ago made some dramatic changes in how to find live broadcasts – allowing you to choose from a world map for where you are looking to view “scopes” from.  

The first tip actually caught my attention as I had yet to hear or read that from elsewhere – I very easily could have missed it though.  Jen makes a great point though, you don’t want to ruin your broadcast with an incoming call.  

Using hashtags and emojis have become the early rage when creating titles for your scope.  The former to help in search, the latter in grabbing the attention from those perusing the list of scopes that have been or are currently airing.  

To the 4th point here, don’t forget to save your scopes!  

What other tips would you consider adding to this list?  What is working for you on Periscope, and what isn’t?  Let us know in the comments below or drop me an email at  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  

If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

Sunday Musings w/ Shore Branding – 8-16-15

Sunday Musings w/ Shore Branding focusing on Pinterest (Photo credit:

Sunday Musings w/ Shore Branding focusing on Periscope (Photo credit:

We’re back with another #SundayMusings with Shore Branding and will continue with a focus on Periscope for at least another week.  Last week’s “Brands Winning with Periscope” received a good number of views so I wanted to keep the focus specifically on Twitter’s live streaming app for this week’s #SundayMusings.  Here are several write-ups over the past few weeks on the Periscope app, including tips and tricks for the platform.  

#1 –

Premise: No premise here per se, just a link to the homepage of “Personal Periscope Blog”, a blog that has been providing virtually real time news on Periscope updates, trends, etc.  

Thoughts: If you have a true interest in Periscope itself, you will want to bookmark this page and/or drop it into your Feedly news stream.  There is a lot of good information on here, including a little bit of history on the app itself.    

#2 – “Periscope Up: 15 Tips to Mastering the Platform” via

Premise: Looking for a robust list of tips and tricks for using Periscope, take a look at Ketchum’s 15 best practices write-up linked to above.  Through their personal use and viewing of other scopes, the author comes up with a solid list of tips to optimize your broadcasts.    

Thoughts: There are a few tips in here that I noticed right away when viewing other people’s broadcasts, e.g. having the right equipment, sharing on Twitter, etc.  There is also one big one that I realized on my own – you need to be on WiFi, I would argue that 4G really isn’t that good either when you are broadcasting … but certainly better than 3G.  Don’t broadcast if you are on a 3G network.  

The author provides additional, very functional tips for consideration in order to make your broadcast that much more user friendly and to engage with your audience.   

#3 – “7 Ways to Engage Your Audience on Periscope” via

Premise: Kim Garst puts together seven examples of how you or your brand can engage with your Periscope audience.  Here you will find different ways to consider building your Periscope audience and following.  

Thoughts: Looking or struggling to find your niche on Periscope?  You can or should take these seven ideas into consideration.  Try a few of them out to see what is and is not resonating with followers.  If you still can’t figure it out, pose a question or two on other platforms to gauge interest levels.  

At a “professional level”, I enjoy the live training videos that are out there, i.e. tips and tricks for Periscope and across all social media platforms.  On a personal level, I often find myself checking into concert streams – from U2, James Taylor, and more.  

Tweet of the Week:

I thought this was a perfect tweet for Periscope given where things currently stand and how they have already and will continue to evolve in the coming weeks and months.  Tips will continue to grow, opinions will continue to form, and everyone can and will adjust accordingly.  

Want even more?  Here is a quick SlideShare that I found for using Periscope …


What are your likes and dislikes so far for Periscope?  If you have a particular recommendation on who to follow, I would love to hear it and add them to my list.  Thanks!

Enjoy the rest of your weekend and the week ahead!


Brands Winning on Periscope

What brand's are winning on Twitter's Periscope platform?

What brand’s are winning on Twitter’s Periscope platform?

Twitter’s Periscope app is in its infancy stage but I would recommend you jump on board now while the iron is hot!  When Twitter released its quarterly earnings about a week and a half ago, the call was also a “scope” and shown live on the app.  It was then I realized it was time to write a little something more in depth on the app.

While I have not broadcast anything relevant on Periscope (yet … I want to make sure I can commit to it on a regular basis and right now, I can’t) I do check it out on a daily basis, check for who is doing what, and what brands are live on the platform.  I can not speak for Periscope’s main competitor, Meerkat, as I have never checked it out.  This write-up will focus solely on those brands winning on Periscope right now.

In fact, we’re going to start with several big name, national brands but I also want to give a shoutout to two people that are really doing a heck of a job on Periscope with their personal brands / branding as well.

Bolthouse Farms:

Bolthouse Farms just gets social right.  Every Thursday they hose a #ThirstyThursday scope and have bartenders creating drinks using their product.  Check this out next Thursday!

Honda: Honda teased and succeeded with their scope on the launch / unveiling of the 2016 Honda Accord on Periscope.  As mentioned in last weekend’s #SundayMusings, someone at Honda has really changed their culture as the company is clearly “getting it” now.


I really liked what Zillow did from their home office in Seattle earlier this week.  Three employees sat in a conference room and each of them answered questions about the housing market from viewers and their respective markets.  A useful/productive way to engage with your audience and fans.

Doritos Even if Honda did get the Twitter tease from someone else – like Doritos (UK) did in June – I still appreciate the use of the platform.  Doritos is/was a very early adopter to Periscope, hosting a cross-platform #DoritosRoulette campaign across Twitter, Periscope, and Vine.  Well played Doritos, well played! In fact, this likely contributes to Doritos having a commanding lead in the Periscope game of earning hearts.  Despite having about 30% of the following of the next brand, Doritos has a significant advantage in earning hearts from its fans, with well over 600K to date.

Red Bull

The energy drink has ~40,000 fans on Periscope and has done a tremendous job broadcasting events … prior to their Lollapalooza campaign that took over their social media pages over the past few weeks.  It will be interesting to see how much time Red Bull puts into Periscope moving forward, as it feels somewhat competitive against their Red Bull TV.  An interesting storyline to follow for the next few weeks and months.

Personal Branding Winners

I wanted to also give a shoutout to two Scopers that are doing a great job on Periscope with their own personal brand – hyperlinks below connect to their respective Twitter pages:

  1. Scott Williams broadcasts frequently and has an open dialogue with viewers, along with providing tips on how to “do Periscope right”.  If you are looking to get started with the platform, follow Scott for a few days first.
  2. Dustin W. Stout has a broader focus for social media marketing but also broadcasts frequently and is very much worth the watch.  His broadcasts are very engaging.


What do you like the most about Periscope (or Meerkat if that is your live streaming app of choice)?  What brands have caught your attention?  Let me and others know in the Comments below.  Thanks!

Sunday Musings w/ Shore Branding – 8-2-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings with Shore Branding is somewhat unique in its style in that I am building off of our Loyalty to Brands write-ups and have found recent news from brands and companies that we have focused on in the past.  Here are a few headlines that have caught my eye on several of the brands that I consider myself loyal to.

#1 – “Online shopping startup ready to rival Amazon” – via

Premise: Having launched two weeks ago,’s founder Marc Lore promises to be an open book when it comes to corporate disclosure – a key contrast vs. his former boss and employer, Jeff Bezos at Amazon.  Lore provides several quotes into how he prefers to run Jet moving forward.  Jet has raised $225 million in funding but is projecting losses in its operating margin for the next five years.

Thoughts: As mentioned in last week’s Loyalty to Brands on Jet, I think it is a phenomenal site and product already.  I’m seriously considering the next nine months as the last chance for Costco to wow me with something or my membership will be cancelled.

Marc Lore has made the rounds over the past two weeks, so it is highly likely you have already seen or read what he is expecting out of and his vision for the company as it moved out of beta testing.

#2 – “Dunkin’ Donuts Is Using 7 Social Platforms to Sell Iced-Coffee to Music-Loving Millennials” via

Premise: Dunkin’ Donuts’ summer marketing campaign will go across seven different social media platforms, in an effort to better connect / resonate with millennials.  The campaign is called “DD Summer Soundtrack” and will include similar messaging and advertising across social platforms.

Thoughts: Either Starbucks and Dunkin’ Donuts know exactly what they are doing or this is just an effort by Dunkin’ to take some steam out of Starbucks’ connection with younger consumers.  I don’t love the idea, particularly if it was formed based on the latter assumption, but it could work out very well for Dunkin’, given its heavy promotional efforts.  I also liked to read that the brand will include a focus on Periscope – where I have seen several brands start to make their presence known.

#3 – “Hilton’s Canopy Reykjavik Offers Valuable Customer Experiences Steeped in Local Culture” via

Premise: Canopy, “Hilton’s new lifestyle hotel brand” will be opening in Reykjavik Iceland in 2016 and be located in center city.  It will offer all of the local flavoring of the city, including food and local amenities.

Thoughts: OK, so this caught my eye and I cannot wait to go back to Iceland and stay at this new Hilton hotel.  If you have never been to Iceland, I highly suggest you check it out as the country is absolutely gorgeous.  We stayed at the current Hilton in Reykjavik and while it was very nice, it was a little off the path from center city.

Tweet of the Week:

Honda is another Loyalty to Brands focus and they have recently turned it up a notch with their digital marketing and social media efforts.  They recently aired a Periscope video rolling out the design for the 2016 Honda Accord and now have this hashtag campaign out there across networks.

The light bulb has seemingly gone off for Honda that they needed to step up their game across social media platforms.  I really enjoy what they have been doing in recent weeks.

Any of these brands in this week’s #SundayMusings catch your attention?

Happy Sunday and enjoy the week ahead!


Sunday Musings w/ Shore Branding – 7-19-15

A mobile #SundayMusings w/ Shore Branding! (Photo credit:

A mobile #SundayMusings w/ Shore Branding!
(Photo credit:

Welcome back for another #SundayMusings with Shore Branding!  This week’s discussion and links all circle around the world of mobile and mobile advertising.  Here are the top stories that have caught my eye over the past few weeks.

#1 – “Televisions Are No Longer the Screen of Choice for Kids” – via

Premise: A recent report from Miner & Co. Studio finds that more than half of parents surveyed said their children preferred to watch video on a mobile device (tablet or phone) over the television.  The impact of this is yet to be seen as these devices become more and more prominent in US households.  However, it is having an impact on TV ratings, specifically kids stations.

Thoughts: So the study itself didn’t surprise me, but the stories from the research irked me.  There is very little that is more annoying than going out to dinner and seeing a family with their heads down all paying attention to their own device.  Equally annoying is when a parent sits down with their kids and immediately hands the child a device.  STOP IT!

Here is the video linked to in the article above from the study.  I couldn’t even get all the way through it without having to walk away.

#2 – “Top 10 mobile advertising campaigns of Q2” via

Premise: The author / site puts together a quarterly list of the top mobile advertising campaigns and with the recent launch of the Apple Watch, there was a lot to choose from over Q2’15.

Thoughts: The news that caught my attention first was the use of the Cinematic Pin offering from Pinterest.  Several brands have pushed forward with the platforms latest ad-related (and revenue driving) technique, including Virgin America and Gymboree.

One additional piece of feedback though … too many stories centered around “selfies” made the list.  Of course, one story would have been too many …

#3 – “9 Mobile Marketing Stats That Will Make You Look Smarter On Twitter” via

Premise: Unbounce breaks down a number of key stats and numbers illustrating the size and growth of mobile marketing over the years.  Whether it is the growing number of users, the amount of time spent on mobile devices, or the amount of money spent on mobile advertising, there is no denying the exponential growth of mobile.  Finally, when talking mobile in 2015, you can’t leave out the growing push towards mobile video.

Thoughts: Beyond the stats and numbers here, if you just followed Twitter’s business over the past five years, you would understand how to stay on top of recent mobile trends.  You started with Twitter and micro-blogging (I hate that word/phrase) and then pivoted into micro-videos (i.e. Vine) and are now moving towards livestreaming via mobile devices (i.e. Periscope).

Brands and companies that stay with these on-going shifts in behavior and consumption have a leg up on more than their fair share of competitors.

#4 – “Samsung Galaxy Tab S2 the next thinnest tablet in the world with 8-inch Super AMOLED screen display, other montster specs” via

Premise: While a release date remains unofficial, it is expected that Samsung will soon announce the release date of their latest tab – the Galaxy Tab S2.  Specs for the devices are starting to float around the internet (as evidenced in the link above).  The device will run on Android’s Lollipop OS and have a microSD slot for extra storage and as always, is compared to the latest iPad devices.

Thoughts: Why is this in today’s #SundayMusings you ask?  Simple … I need a new tablet and this is 99.9% likely to be the tablet that I purchase in the near future.  As you may have seen me complain about on Twitter, my 2012 Nexus 7 is dead thanks to “upgrading” to Lollipop and has become worthless.  I refuse to buy the Nexus 9 due to the lack of additional storage available on it.  The cost doesn’t help the N9’s cause, particularly with being limited to the internal storage provided.

What tablet are you currently using and would you recommend it?  Let me know, I would love to do some comparative shopping.

Tweet of the Week:

While I don’t think there is any earth shattering news among these five mobile trends, it is good to refresh the memory and to ensure you are keeping an eye on what the latest and greatest is … not that this won’t change three or six months from now.  The biggest takeaway among the tips for me is the mention of content marketing via mobile and to keep an eye in this area.  (I’ll ignore the oversight of referencing Periscope and Meerkat.)

That wraps up another #SundayMusings!  What has caught your eye in mobile over the past few weeks?

Enjoy what remains of your weekend and the week ahead!


Sunday Musings w/ Shore Branding – 7-5-15

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia


Happy Fourth of July weekend to those of you in the US!  Hope your holiday weekend has been … exactly whatever it is you were looking for.

Building off of June’s “Pin of the Month”, this week’s #SundayMusings is dedicated to small businesses and small business branding.  The following stories caught my eye over the past few weeks.  If you own or work for a small business and you have recently updated your branding or turned up the notch, let me know as I’m happy to pass this along to readers and visitors.

#1 – “5 Digital Marketing Rules Every Small Business Needs to Know” – via

Premise: Now is as good of a time as any to take a look at how you are promoting your small business, whether that be through paid advertising, social, and/or digital marketing.  Focusing on the last aspect, the author puts together five easy to follow steps on how to drive the results you want to achieve.

Thoughts: The steps here caught my attention because I am currently in the process of doing a few of these right now.  The first rule, “Freshen up”, is essentially what I am looking to do with your input in our satisfaction survey (please do fill this in if you have 2-3 minutes … and since you are reading this week’s #SundayMusings, I know you do …).

I am also a firm believer in #2 and #3 in this write-up.  Consistency matters, but so does your overall time and effort.  You’ll also find two solid recommendations for your advertising efforts in the write-up above.

#2 – “Utilize Local Resources to Increase Your Brand Awareness” via

Premise: The author provides a real-life example of leveraging to build his network in his new hometown … leading to the crux of the write-up, networking with local businesses and other business owners is a great way to build your brand and learn on the fly from others at the same time.

Thoughts: Another article near and dear to me right now.  We are in the process of joining a local church and beyond this, I have had a desire to simply be ‘more involved’ in the local community in recent weeks and months.  That continues to be a work in progress and finding the right groups.  If you have any recommendations, I would love to hear them.

#3 – “How to Be A Successful Entrepreneur At Tradeshows” via

Premise: Tradeshows are a great way to promote your business.  However, you have to be wise in selecting the right ones to attend and your message and booth need to be on point.  The author provides six simple steps to adhere to when attending tradeshows in order to get the most out of them.

Thoughts: While it may seem obvious, tradeshows almost never go off as smoothly as you would think and these tips are very rarely executed against in their entirety.  The tips for ‘streamlining your message’ and ‘having a takeaway’ are the two that I would agree with as being the most important.

I did like the thought behind visiting other booths if you have the time.  I would say, make the time.  What other tips do you have for tradeshows that have either worked for you or you have really enjoyed from others?

#4 – “What To Include On Your Small Business Website” via

Premise: Eight tips for your small business branding efforts on your website – which Jill states is or should be the main hub of your business.

Thoughts: Essentially, this is a nice reminder and snapshot of what your business needs to be communicating to prospects and customers.  These tips largely are there to build engagement and illustrate your expertise, while also making it easy for visitors to find out more about you on the site itself and across social media platforms.

Two quick thoughts from this list:

  • Small businesses absolutely should have a blog
  • The “As seen in” tip is definitely a nice to have, with the example image provided in the story being a little over the top

Tweet of the Week:

More tips on small business branding via infographic on Pinterest!  Somewhat related, it would be nice to have Twitter and Pinterest cut some type of deal where the pins that are shared can be seen directly on Twitter via expanding the tweet itself.

Hope you enjoyed our small business branding #SundayMusings!  Have a great Sunday and week ahead!


Brand in Focus – the NBA

The NBA logo, aka Jerry West via the NBA’s Twitter page

The NBA logo, aka Jerry West via the NBA’s Twitter page

With the NBA Draft this past Thursday night and my Minnesota Timberwolves owning the first pick of the draft (Karl-Anthony Towns), this feels like the right time to put NBA branding in focus!  The NBA’s branding efforts across social media have driven a nice niche for the sport, most specifically on Twitter and Vine.  Let’s dive right into it and start with the NBA’s own web site. ... please clean this up … please clean this up

For a company that does well for itself on social media, I don’t understand why the NBA’s web site always feels so cluttered and confusing.  The screenshot above was taken less than two days ahead of the NBA Draft and it is just a mess.  You have ads on the sides – which drives me bonkers across the web – and not enough focus on the one event that is in the immediate future.  I’ll save you the trouble of what scrolling down on looks like – links everywhere, columns and rows that don’t blend nicely.

The one other item that I noticed is that the NBA has the Facebook, Twitter, and Google+ counts on the top of their page, but to find all of their social media pages, you have to drag your mouse over the “More” link towards the top right and a pop up of social media sites is provided there.

Let’s move on … quickly … to where the NBA is doing solid work and driving real engagement with its fans.


With 15.5 million followers on Twitter, the NBA is doing a tremendous job of promoting its brand on the network.  The NBA passes along news from around the league, RT’s pertinent information from team pages, NBA players, and finally, sister Twitter feeds that have been set up over the time – @NBAHistory, @NBADraft, @NBATV and more.  A generic search on Twitter for “NBA” gave me a compilation of all of these elements:

NBA on Twitter

The league has truly embraced Twitter and has somewhat “forced” its TV partners to follow suit.  My personal Twitter feed is full of NBA news and notes from around the league no matter what time of day or night it is.  The NBA received 100’s of RT’s and Favorites when it posts its own content and is directing followers to many other pages as well with its RT efforts.

The efforts by the league’s Twitter team has also done a fine job of carrying over engagement with fans on Twitter’s Vine platform …


With 1.1+ million followers on Vine, the NBA is blowing other US professional sports leagues out of the water on the micro-video network.  I don’t think anyone can argue that the NFL is the #1 professional sport in the US right now and they only have 350K+ followers, while MLB has over 330K.  Essentially, the NBA has three times as many followers on Vine vs. the two leading professional sports here in the US.

Need more proof on the NBA’s branding efforts on Vine, well, I actually wrote about this a few months ago – click here.


27 million plus fans have Liked the NBA’s Facebook page and the engagement coming from these fans is immense.  While I see a lot of duplicative effort and cross-posting between Twitter and Facebook, the NBA typically receives thousands of likes and hundreds of shares on each Facebook post.  Note that this isn’t a once a day posting either, there are a handful of posts typically coming on a daily basis from the league to their fans.

I did notice one area of improvement to recommend … it looks like the page owner’s gave up on the milestone dates after 2011 per the screenshot below.  Please, fill this in!  I truly enjoy the history lesson that brands provide when they fill this in and maintain it adequately.  The NBA does a nice job of referencing championship teams in the timeline, but also major milestones in league history.

NBA on Facebook


While winning on the three prior social networks referenced above, the NBA seems to have some work to do if it is going to maintain a presence on Instagram.  With the deep following on Facebook, it would make a lot of sense for the league to consider going deeper on Instagram over its time and energy on Pinterest (see below).

The NBA has 8+ million followers on Instagram and the landing page screams “Help!”.  I’m not a big fan of how bland the landing page here is.  I have really enjoyed seeing brands create a banner that rotates images on the landing page and what you see below is a pretty basic, white landing page.

NBA on Instagram

That said, the NBA is clearly embracing the video features on Instagram, uploading a number of videos for the NBA Draft throughout the days prior, as well as snippets from the NBA Finals that just wrapped up a few weeks ago.

While I believe the league’s page could be cleaned up a bit, you can’t argue with the results, as most uploads are receiving hundreds of thousands of likes and hundreds of comments.


Relative to other social media platforms, the NBA ‘struggles’ to build a highly engaged audience on Pinterest.  The league has slightly over 13K followers on the platform, well behind its other pages and networks.

However, I do like what the league has done on Pinterest and it might be better suited taking this style and approach over to Instagram.  If the NBA were to take the “off the court” approach that it uses on various boards and board covers on Pinterest over to Instagram, I think it could be a real winning formula.

NBA on Pinterest

Overall Summary:

The NBA is clearly doing a lot of good across social media.  However, there are a few, small tweaks worth considering in their digital marketing efforts to help build a strong brand image with (potential) fans.


  • They have really built a nice niche on Vine
  • Consistent content is being sent to their followers on a daily basis
  • Driving engagement with fans through the use of images and video

Improvement Areas:

  • Pay attention to the details and nuances of each page – for example, keeping the milestones up to date on Twitter
  • Leverage its Pinterest approach on Instagram and maybe even consider dropping Pinterest given how far behind the NBA’s following is relative to Instagram

What are your favorite and least favorite parts of the NBA’s social media efforts?  Where would you like to see the NBA make improvements?  Let us know in the Comments section below.


Sunday Musings w/ Shore Branding – 6/21/15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings is dedicated to all the dads out there as we celebrate Father’s Day with a little Father’s Day branding summary.  Here are a few write-ups from around the web that caught my attention regarding today’s holiday here in the US.

#1 – “Father’s Day 2015: Here Comes the Dadvertising Deluge” – via

Premise: With today’s holiday, brands have been rolling out their Father’s Day advertisements trying to breakthrough the clutter.  Brandchannel has put together a slew of these ads in this one write-up for you to compare and contrast which brands are using the right messaging and which aren’t.

Thoughts: Angel Soft took a unique way of celebrating Father’s Day, that’s for sure.  These Dove Men+Care ads for various holidays have been really, really good in recent months.  But the winner probably goes to Goody Hair …

#2 – “Celebrating Dads on Twitter” via Twitter’s Blog

Premise: Twitter’s blog put together a bit of text analytics behind Twitter profiles.  About 2.5 million profiles have “Dad” or “Father” in their profile and their analytics team took a look at tweets that included content on fatherhood-related topics.

Thoughts: One of the items that I like most about the Twitter blog is that they pull in their own tools and tricks without being very “salesy” in the approach.  This week’s Father’s Day write-up adds a nice touch with the inclusion of a number of fatherhood tweets from users.  I will have to agree with #1 on the “Fatherhood is …” list here.

#3 – “Infographic: Need a Father’s Day Gift? These Are the Top 10 Brands Dads Desire” via

Premise: Y&R did a little research on the modern dad and put together the appended infographic in this write-up on what brands are driving the strongest levels of interest with this audience.  Spoiler alert: Apple has two of the top five brands on this list with “Apple” itself at the top and the “iPad” rounding out the top five.

Thoughts: I have to say that beyond Netflix, there isn’t a single other brand in the top ten that I have any interest in.  Completely understand why Apple is on the list, though it would be nice to see Android break the top ten list here.

Not to be a stickler, but do you see the typo in the infographic?  This type of stuff drives me crazy.

#4 – “Why We Should Get Rid of Dad of the Year Language on Father’s Day” via

Premise: Interesting read from Danny Brown on pushing out the Hallmark “Father of the Year” slogans and such and that how our kids turn out is really what will ultimately drive how you are viewed as a parent down the line.

Thoughts: I wasn’t sure if this was a rant at first against Hallmark, but I then read the comments to the article and it all fell together for me.  Danny does a great job of engaging with his audience and addressing their commentary.

At the very least, some food for thought as you go about your Father’s Day!

Tweet of the Week:

MLB, along with most national sports these days, do a nice job of raising awareness for various diseases, events, and such as their respective season progresses.  A nice effort here from MLB to celebrate dads but also raise a little awareness and salience for prostate cancer.  For those of you heading to the ballpark on Sunday, look for the blue ribbon decals throughout the park for these efforts.

Have a great Sunday / Father’s Day and hope you enjoyed our Father’s Day #SundayMusings!