Sunday Musings w/ Shore Branding – St. Patrick’s Day Edition
(Photo credit: ILoveShelling.com)

Top o’ the mornin’ to ya!  Happy almost St. Patrick’s Day!  This weekend’s #SundayMusings w/ Shore Branding will focus on headlines that tie into the holiday.  Hope you enjoy!

#1 – “How Irish Brands Celebrated St. Patrick’s Day” – via SocialBakers.com 

Premise: This write-up is actually a summary of several St. Patrick’s Day promotions that were run for the holiday last year.  Baileys ran a contest for fans to send in their “Kiss me, I’m Irish” portraits for a chance to win a Baileys t-shirt.  Jameson and Guinness looked to celebrate with their fans, with Guinness breaking a world record for the “Largest St. Patrick’s Day celebration due to the power of social media.

Thoughts: Before we move forward, we decided to take a look back at several of last year’s holiday campaigns.  What caught my attention on this write-up is the analytics tools SocialBakers.com were using to measure reach and engagement levels for the brands.  Take a look at the fun-facts under the Guinness write-up.  That’s quite a lot of Guinness being consumed! (For those unaware, our first ‘Pin of the Month’ was done one year ago and focused on Guinness!) [Read more…]