Since the early 2000’s I have really enjoyed reading business-related books and novels on brand building, digital marketing, and the occasional book that gets your mind thinking in many different directions (e.g. Freaknomics and most of Malcolm Gladwell’s work). With a focus on the former two subjects, here are my current favorites in rank-order. I had a hard time narrowing this down to a smaller number, so we’re going to break this up into two entries. The first will focus on numbers 4-6. Next Wednesday, I’ll finish the book review with the top three.
Below I have included a link to the online reviews on Amazon within the title of the book itself. I’ve also provided a link to a respective page for each author (Twitter feed, own home page) for those that may be interested.
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