Sunday Musings w/ Shore Branding – 9-29-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome to this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our attention over the past seven days.

#1 – Yahoo’s Mayer Sees Mobile Ads Following Search Business – via AdWeek.com 

Premise: In an interview with Charlie Rose, Yahoo!’s CEO, Marissa Mayer, compares today’s state of mobile ads to the beginning days of advertising in search.  Mayer believes that with the right mix of quality and targeting, mobile advertising will be successful.  She has made mobile the number one priority for Yahoo! moving forward.

Thoughts: As you may have noticed over the past few weeks, mobile advertising has become a major source of news and focus here on the site.  As we saw firsthand in our write-up on mobile advertising with NearWoo, the ability to target and tweak your advertising on this growing medium can and will be critical in the very near future. [Read more…]

Pin of the Month – Connected TV’s

Infographic by YuMe

Infographic by YuMe

For September’s Pin of the Month, we’re going to let the above infographic do the vast majority of the talking.  I discovered YuMe in Investor’s Business Daily, as the company went public last month.  After taking a look through their web site, I found a lot of interesting information and data on digital marketing and the future of advertising.  (If nothing else, take a look through the “Insights” tab on their web site, per the link above.)

This month’s Pin is a summary of a study conducted by YuMe and a research partner regarding “the W’s” (and “How?”) of Connected TV advertising.  The research provides a broad scope of the size of the Connected TV market and how much it is continuing to grow each year. [Read more…]