Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye in the past week! Let us know what stories caught your attention this week in the comments below.
#1 – “General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community” – via ConvinceandConvert.com
Premise: There is a new, co-branded social media community called “Hell, Cereal Lovers” across several sites – Facebook, Twitter, Instagram and Tumblr. General Mills, who owns 40+ different brands of cereal on its own, is the creator of the community, which is being used to promote various recipes and ideas that include more than one brand in a bowl. There are also engaging forums that inspires creativity from the community members.
Thoughts: This is a great use of the overarching power of General Mills as a “mega-brand” and how it can (and should) leverage the strength of its brands and have them play nicely together. The community has amassed a large following already on social media and has a nice balance of content and branding, driving a high level of engagement. [Read more...]