This week’s #SundayMusings focuses on one of the world’s largest sporting events going on right now, the World Cup. There have been a number of brands dedicating a significant portion of budget to ads revolving around the soccer/football tournament. Let’s dive right in!
#1 – “World Cup 2014 – The World Cup, lived through the eyes of brands and marketing” – via MarketingWorldCup.Tumblr.com
Premise: A continuously updated branding/marketing blog was created on Tumblr that keeps track of all branding and marketing-related news and stories around the World Cup.
Thoughts: While I can’t stand the Tumblr platform, this feels like a good place to start, no? From YouTube ads/clips to infographics to news on the World Cup’s sponsor (and “fake” sponsor) brands, this page has it all for you. [Read more…]