Sunday Musings w/ Shore Branding – 10-13-13

 

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We are going to continue with the ‘Tweet of the Week’ that started last weekend.  We’re simply looking for a tweet from a brand or company worth a little extra discussion.

#1 – The World’s First Instagram Hotel Gets Rave Reviews – via ConvinceandConvert.com 

Premise: The 1888 Hotel in Sydney, Australia has re-branded itself through social media efforts.  There are flat screens in the lobby that stream Instagram photos with the hashtag “#1888Hotel”.  The hotel is also offering up free rooms to Instagram users that have over 10K followers and using their branded hashtag.

Thoughts: I found this to be one of the more creative ways to use Instagram that I’ve ever seen or read about.  This builds engagement and looks like it could/should also drive stronger loyalty.  Then, later on in the article, the writer points out that the 1888 Hotel doesn’t have an Instagram account.  #Fail.  I’m not sure how that happens or why they wouldn’t have an Instagram account, at the very least to re-share the photos that others are sharing, using it as part of the promotional efforts, having others vote on the monthly winner, etc.  We’ll see if they adapt the program over time to make it that much better. [Read more…]

Sunday Musings w/ Shore Branding – 10-6-13

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week.  We’re adding a new feature to the weekly write-up with a ‘Tweet of the Week’.  We’re simply looking for a tweet from a brand or company worth a little discussion.

#1 – Chrysler Goes From Eminem and Clint to Ron Burgundy? – via AdWeek.com 

Premise: Chrysler, and specifically the Dodge Durango, is putting together a new campaign with the celebrity endorsement of … Ron Burgundy?  Will Ferrell’s Anchorman character will be the face of a new campaign and there are big plans forthcoming – a total of 67 videos will be produced.  Anchorman is scheduled to come out on December 20th of this year.

Thoughts: To say I’m excited for Anchorman 2 would be a gross understatement.  This write-up gives a glimpse into what these ads are going to look like and I can already predict that they will be phenomenal / hysterical.  Look for a number of promotions that get tied together with the sequel in the coming weeks and months! [Read more…]