Loyalty to Brands – Google

 

My loyalty to Google products continues ... (Photo credit: tirebusiness.com)

My loyalty to Google products continues …
(Photo credit: tirebusiness.com)

Welcome to a new series here on ShoreBranding.com called “Loyalty to Brands”.  As referenced in last week’s #SundayMusings, from time to time, we’ll be putting together a summary on the brands we are loyal to and why.  However, I would also like to open this up for guest writing opportunities as well – similar to what we did for our “Tips” series.  If you are loyal to a particular brand and interested in guest blogging, please let me know here in the Comments section below or through the Contact page.

Our first brand in focus may not be too surprising if you have been following the blog for the past year.  My strongest loyalty probably lies with Google.  Since converting over to Gmail as my preferred email system a handful or so years ago, it has been a growing affiliation with the brand.  My loyalty grew fivefold when I purchased the first Droid phone on Verizon.  I’ve since upgraded my phone several times and have been using the Galaxy Nexus for a couple of years. [Read more…]

New Poll – What Is On Your Holiday Wish List?

 

What is on your holiday wish list?  (Photo credit: 123rf.com)

What is on your holiday wish list?
(Photo credit: 123rf.com)

We were overdue for a new poll for a few weeks on Shore Branding, but held off in the spirit of our #SaveThanksgiving efforts.  With Thanksgiving past us, it is now time to think about what your holiday wish list looks like.  Our new poll question is simple: What is the one tech-related item that you hope to receive as a gift this month?  (Whether this is self-gifted or from someone else is unimportant…) [Read more…]

Sunday Musings w/ Shore Branding – 9-1-13

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

Happy Labor Day weekend to those in the US!  Here are this past week’s top stories in branding and digital marketing that caught our eye.

#1 – What Google’s Chromecast means for marketers – via iMediaConnection.com 

Premise: The author takes an interesting perspective on the recently launched Google Chromecast – while you might first think that this is targeted for consumers, it is a product that will be of great aid to advertisers.  As mobile shopping and the ‘second screen’ behaviors continue to grow, Chromecast presents an ability to unite the TV and mobile device.  Advertisers and marketers will be able to collect a wealth of information on end-user behavior, key for more focused and relevant advertising.

While past efforts from Google (Nexus Q and Google TV) have failed to take off, the Chromecast might be the device that takes Google’s advertising model to the next level.

Thoughts: I purchased a Chromecast the day it was announced and have enjoyed the quality and performance of the $35 product.  At the time, I said I thought it could be a game-changer, but really only thought about it from the consumer angle.  This write-up really takes a brilliant look into the device from a unique angle – one that advertisers can really take to heart and start planning against.  The consumption data that will be generated will help marketing teams strengthen and tailor their message to the right audience. [Read more…]

Sunday Musings w/ Shore Branding – 7-28-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings, the top stories in branding and digital marketing that caught our eye.  The fifth ‘story’ is simply a combination of a number of news items released at Google’s conference on Thursday this past week.  Hope you enjoy!

#1 – Chipotle Faked Its Twitter Hack – via Mashable.com 

Premise: Last Sunday, it looked like Chipotle’s Twitter handle was hacked.  It turns out that this was not the case and simply a PR stunt to help celebrate the company’s 20th anniversary and kickoff a promotional campaign.  Chipotle isn’t the first, and likely won’t be the last, to fake being hacked.

Thoughts: It is hard to argue with the “success” of this fake hacking, given the amount of buzz and increased exposure Chipotle received last Sunday.  However, it still doesn’t sit right with me for some reason.  This is something that really can’t (or shouldn’t) be done again on the feed.  You can certainly see the rationale of why Chipotle and others would consider something like this however. [Read more…]