Sunday Musings w/ Shore Branding – 12-20-15

Sunday Musings w/ Shore Branding - Happy Holidays! (Photo credit: RealClubResorts.com)

Sunday Musings w/ Shore Branding – Happy Holidays!
(Photo credit: RealClubResorts.com)

Happy holidays everyone!  Today’s #SundayMusings focus take a look at my two favorite stories related to Christmas branding.  Both campaigns were found via AdFreak.    

#1 –  “Miller Lite Dresses Times Square Billboards in Huge, Handwoven Ugly Sweaters” via AdFreak.com

Thoughts:

Ugly sweaters may or may not be as popular as ever, but I still love them.  The most amazing part of this campaign from Miller Lite is that all of the ugly sweater billboards are handwoven out of yarn!  For those not interested in clicking the link above, if you are in NYC you can find the campaign on 49th and 7th.  

#2 – “Reese’s Turned Gripes About Its Ugly Christmas Candy Into Funny Ads About Tree Shaming” via AdFreak.com

Thoughts:

Due to us living in a world where you have to complain about something all of the time, several people took to Twitter to complain about Reese’s Christmas tree snacks and the shape that they were coming in.  Reese’s turned it into a beautiful campaign and drove some relatively free PR out of the entire situation.  

Tweet of the Week:

Despite the move to online shopping, brands still have a tremendous opportunity to build engagement with customers and the general foot traffic that passes through their stories.  While I virtually never praise their name, Apple did a nice job with their window display seen in this article.  

What Christmas branding or ad campaigns caught your attention this season?  Happy holidays everyone!  Merry Christmas!

 

Let’s #SaveThanksgiving – 2015

Visit SaveThanksgiving.net and help us ... #SaveThanksgiving Gobble Gobble

Visit SaveThanksgiving.net and help us … #SaveThanksgiving
Gobble Gobble

As we kick off the month of November, Halloween has past and we move into the official holiday season here in the US.  Too often, we find ourselves skipping over my favorite holiday – Thanksgiving – in order to concentrate on Hanukkah, Christmas, and New Years.  Retailers and brands have done this too, continuing to have Black Friday creep into the Thanksgiving holiday on Thursday.  

For the past two years, we have promoted SaveThanksgiving.net and the #SaveThanksgiving hashtag across social media platforms.  This year is no different.  For weeks, I’ve seen retailers starting to decorate for Christmas.  That’s before Halloween people!  Stop it!

However, there is some hope.  Staples announced that after being open on Thanksgiving Day in years past, it will remain closed this year.  I’m hoping that many, if not all, of the retailers that stayed closed in 2014 will remain closed this year as well.  If you hear of others that have changed their tact and will now close their doors on Thanksgiving Day this year, please do let me know.  

What can you do to help?  Glad you asked …

I was thinking about creating a #SaveThanksgiving t-shirt on Booster.com.  If you are interested in purchasing one, please let me know and if a few people reach out to me, I’ll get that up and running immediately.  

Help #SaveThanksgiving!  For more, visit SaveThanksgiving.net and follow our #SaveThanksgiving Pinterest board.  

Thank you!

Sunday Musings w/ Shore Branding – 12-21-14

Sunday Musings w/ Shore Branding - Happy Holidays! (Photo credit: RealClubResorts.com)

Sunday Musings w/ Shore Branding – Happy Holidays!
(Photo credit: RealClubResorts.com)

Welcome to the last #SundayMusings of 2014!  The holiday season is in full swing and so are a number of brands with their marketing and advertising efforts.  The following stories caught my attention over the past couple of weeks regarding advertising and branding Christmas.  Enjoy!

#1 – “Brands get super creative on social media for #Christmas” – via Branded3.com

Premise: Brands continue to step it up a notch with holiday / Christmas branding efforts across social media networks.  The author picks four brands that have stood out this holiday season with their respective campaigns.

Thoughts: I love the Vine from Asda in this article!  That is essentially my Christmas wish to be able to decorate the tree that quickly.  Congratulations to UPS for winning the internet for one day with their “UPS Wishes” campaign and the video included in this article.  You can send in your wish to UPS here. [Read more…]

Sunday Musings w/ Shore Branding – 12-29-13

Sunday Musings w/ Shore Branding - Happy Holidays! (Photo credit: RealClubResorts.com)

Sunday Musings w/ Shore Branding – Happy Holidays!
(Photo credit: RealClubResorts.com)

Happy holidays everyone!  Welcome to a festive Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing from the past week!  This week’s stories have a Christmas theme to them.

#1 – Why Pepsi Should Get Mean At Christmas And Brand The Grinch – via PrintSome.com 

Premise: Coca-Cola has put a stranglehold around Christmas marketing and the use of Santa Claus and this write-up suggests that Pepsi leverage the Grinch in an effort to create their own branding benefits around the holiday.  Pepsi should take the “bad boy role” and run with it during the holidays.

Thoughts: This is not a bad idea at all for Pepsi to consider.  As the author points out, society tends to love the bad boy role these days.  With the right amount of resources behind it, a tie-in with the Grinch should certainly build some buzz around the holidays and the branding could be a hit.  Who doesn’t love this guy …? [Read more…]