Happy Sunday and Happy Spring … at least according to the calendar. This week’s #SundayMusings will focus on mobile and mobile marketing, so here are the top stories that caught my attention over the past two weeks under this umbrella. Enjoy!
#1 – “Foursquare CEO: How We’ll Tell You Where To Eat And What To Order” – via ReadWrite.com
Premise: Aside from telling our friends and family where you are via mobile check-ins, we are providing a dearth of data and information that foursquare is leveraging to help create recommendations for you in the future based on your interests and behaviors. The author sat down with foursquare co-founder Dennis Crowley to talk about what the future is or might be for his company.
The interview itself talks about the past and present numbers for foursquare and where it is seeing growth around the globe, including how to monetize the platform based on the success it has seen in the US. It then pivots towards “anticipatory computing”, i.e. where your mobile device knows your location and is able to make recommendations for you.
Thoughts: If this is your first, or one of your first visits to the site, I’ll just preface my thoughts with the following: I’m a big fan of foursquare and the personalization I can get from the network. I thought the interview was fantastic and at the end was an “aha” moment. When Crowley says that if three people go to Google Maps and search for dinner, the same places will come up. However, if those three people search foursquare, they are going to get recommendations based to their interests. That’s the point and that’s the Holy Grail right there – you get what you want.