It is that time again! Last weekend’s Super Bowl XLIX managed to break the preceding year’s viewership record, drawing 114.5 million viewers vs. last year’s 112.2 million. This year’s Super Bowl was one for the ages, even if my favorite team lost in heartbreaking fashion. That also meant that more people were still glued to their TV as the game wore on and the brands that spent money for advertising late in the game got what they paid for – attention.
As we have done in the past (2014 & 2013), here is my Super Bowl ad review from a panel of one. One important caveat for this year’s countdown – there are two countdowns here. Welcoming a newborn to the family in mid 2014 leads to a complete bias for the sappy ‘Dad’ commercials. So I’m ranking those separately. They would be at or near the top of the regular countdown. Aside from the Seahawks pulling on heart strings, the ads in the “second countdown” below also led to me needing to call my own timeouts. Good grief.
The overall countdown: [Read more…]