Loyalty to Brands – Guinness

"Loyalty to Brands" - Guinness (Photo by lazygamer.net)

“Loyalty to Brands” – Guinness
(Photo by lazygamer.net)

For our latest “Loyalty to Brands” we are continuing an official “Beer Month” here at Shore Branding.  Over the past decade, my taste buds have changed and my preference for which beer is regularly sitting in our refrigerator has become Guinness.

My loyalty, or even consideration, towards Guinness actually didn’t start until a trip to Europe about a decade ago.  It wasn’t a beer of choice at the time, but I also knew there was no way you could pop into Ireland and not have the homebred beer.  As soon as I tried the local Guinness, I started to get hooked.  (Note: The Guinness brewery at St. James Gate in Dublin, Ireland was of course closed for some type of renovations when we visited.)

While Guinness has tried to grow through brand extensions, it is the original draught beer that keeps me coming back.  In fact, the only two extensions that I have really enjoyed at all are the Red Harvest Stout and the 1759 Limited Edition Amber Ale – check out the latter on Guinness’ page for more information and a great video.

Aside from the product itself, what has helped “feed” my loyalty towards Guinness?

  1. Arthur’s Day – a celebration for Arthur Guinness that was started in 2009 and ended in 2013 because we aren’t allowed to have nice things in today’s world.  
  2. Their TV ads …

Like this …

And this …

Those two ads “prove” you don’t have to sell comedy or sex to further sales in the beer or liquor industry.  

What is your preferred adult beverage?  Why?  Let me know in the Comments below.  

As always, if you have a brand or service that you consider yourself loyal to and are interested in guest blogging on Shore Branding, please do reach out and let me know via the Comments section below or through the Contact page.  Thanks!


Sunday Musings w/ Shore Branding – 9-27-15

Branding and Digital Marketing

Branding and Digital Marketing

With the start of the NFL season in swing and Oktoberfest starting in Germany this weekend, it is time to dedicate a #SundayMusings to beer.  It has been a long time coming and will also be part of next weekend’s “Loyalty to Brands”.  Here are a few stories that caught my attention in recent weeks across beer brands.

#1 –  “Guinness raises a glass to Denis Leary’s Firefighters Foundation with $224K donation” via IrishCentral.com

Premise: Guinness has donated just under $224K to actor/comedian Denis Leary’s Firefighters Foundation, in support of firefighters nationwide.  The relationship between the beer brand and Leary has been going on for a couple of years now, with Guinness giving back to the community in a very noble way.  For more information you can visit GuinessGivesBack.com.  

Thoughts: The first thought for many when asked about Denis Leary may be a foul-mouthed comedian or the star of Rescue Me.  However, he does a lot of good through his foundation, the genesis of which comes from an unfortunate life event.  

Kudos to Guinness for continuing the relationship not only through its donations, but continued PR and ad support behind the cause as well.  

#2 – “Bud Light and Google Partner To Win Football Fans On The Second Screen” via prnewswire.com

Premise: Bud Light, the official beer of the NFL, is partnering with Google (and YouTube) to market its product to those using a second screen during football.  Whether you are searching for scores or fantasy football updates online, you are likely to wind up seeing some type of marketing effort from Bud Light.  

Thoughts: Bud Light is working with 28 of the 32 NFL teams, having created a unique can for each of the 28.  I actually saw a good amount of responses from Bud Light’s Twitter feed, as they replied to many NFL fans across teams with quick GIF files of that respective team’s Bud Light can.  Needless to say, Bud Light is listening and taking content marketing to another level through its online channels.

#3 – Miller Lite – Free Rides

Premise: Miller Lite is partnering with various transit systems and communities to give away free rides to promote safety and to prevent drunk driving with this site.  

Thoughts: How do you build saliency when your number one competitor has the national partnership with the most prevalent sports league in the US?  You do a little good for society.  The program has provided almost 5 million free rides to date.

I noticed this on Twitter as well, when Miller Lite was promoting the program for the Eagles and Cowboys game from Week 1 and thought it was a fantastic program that deserved more attention.

Tweet of the Week:

While there are Oktoberfest’s held all over the world, nothing compares to the one that started last Saturday in Germany.  Bucketlist …

That’s it for this week’s #SundayMusings!  What is your favorite beer and why?


Pin of the Month – Brands Insuring Celebrity Bodies

Infographic by MyBreast.org

Infographic by MyBreast.org

September’s “Pin of the Month” found its way into my Inbox a few weeks ago and I felt like I had to use it.  It is too good and too unique not to for brand and branding related purposes.  Kudos to MyBreast.org for putting this one together.  

You were wondering what brands pony up insurance money for their celebrity endorsements, weren’t you?  This feeds somewhat off of last weekend’s #SundayMusings albeit there was a sole focus on athlete-celebrity endorsement.  

From head to toe (or foot …) brands are insuring celebrity body parts to help with the PR behind their campaigns.  Honestly, nothing surprises me anymore when it comes to celebrities and the whacky behaviors that they can get away with, so this infographic didn’t even phase me when reading what brands were doing and for how much they were insuring celebrity body parts for.  

The PR spin machines have been working wonders for years across CPG/household products and food chains.  

Which brands caught my uninsured eyes here?

  • Head & Shoulders and P&G have worked with Troy Polamalu for years so it isn’t surprising to see them insure his long locks.  
  • Sports marketing enthusiast and pizza maker Papa John’s has his hands insured because … well, naturally …
  • Gillette/Venus sponsoring a $1 billion insurance policy on Mariah Carey’s legs is probably the most eye popping.  I can actually envision Carey flipping out at the negotiation in her crazy voice saying “I demand … one billion dollars” …

OneBillionDollars Dr Evil

What brands catch your attention in the infographic above?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!


Sunday Musings w/ Shore Branding – 9-13-15

Sunday Musings w/ Shore Branding - The Super Bowl Edition! (Photo credit: MixedNutsAndLove.deviantart.com)

Sunday Musings w/ Shore Branding 
(Photo credit: MixedNutsAndLove.deviantart.com)

The start of the NFL season is upon us and this week’s #SundayMusings dives into the the top news and stories that have caught my attention heading into the season.    

#1 –  “Teflon Tom: Why Brady’s Brand Remains Bulletproof” via AdWeek.com

Premise: A federal judge overruled the NFL’s Commissioner Roger Goodell and the league on New England Patriots’ QB Tom Brady’s suspension.  Over his 14 year career, Brady has developed a superior brand image through four Super Bowl rings and numerous endorsements.  “DeflateGate” and “SpyGate” notwithstanding, Brady’s image remains unscathed.   

Thoughts: If you have been following this DeflateGate story at all, you are probably sick of it and have been for months.  Nothing like Roger Goodell to overreach and then be brought back down to earth by the judicial system.  Tom Brady’s personal brand and image have nothing to worry about now and whenever he decides to hang up the laces.

#2 – “Jared Who?  Subway Turns Spotlight to Tennessee Titans’ Marcus Mariota” via brandchannel.com

Premise: The #2 pick in this past year’s NFL Draft, QB Marcus Mariota, is the latest athlete to cut a sponsorship and ad deal with Subway, the troubled sandwich maker.  The start of the NFL season allows Subway to bombard the NFL audience with its latest sports star, trying to deflect any and all references to ex-spokesperson, Jared Fogle, who has been in the news for all the wrong reasons in recent weeks and months.

Thoughts: With Mariota going to the Tennessee Titans – generally seen as a “small market team” in the NFL – it will be interesting to see how many deals his agent can get him signed to.  

I don’t see how this really supplants the “Jared news” however, as that unfortunate story isn’t going away anytime soon.  At the same time, Subway’s ad campaigns have been focusing on athletes for a number of years now and across sports, so this isn’t some new direction for the company.  

#3 – “JJ Watt is football’s real-life action hero” via ESPN.com

Premise: JJ Watt has quickly become a/the face of the NFL despite being a Defensive Linemen – a position not well noted for producing a lot of high-level celebrity endorsements.  While immensely talented on the field, Watt also seems to have the “it” factor off the field, and has lined up sponsorship deals with the likes of Gatorade, Reebok, and Papa John’s.   

Thoughts: There are a good number of interesting thoughts and ideas in this article from agency folk and ESPN’s own, Darren Rovell.  It is estimate that Watt already makes about $2.5-$3 million annually in sponsorship deals and that number is likely going to continue to rise.  At this growth rate, I’ll probably be sick of JJ Watt by November 1st.  However, more power to him, he needs to keep going in building his personal brand.  

#4 – “Bud Light Unveils 28 Different Team-Specific Cans for NFL Fans” via AdWeek.com

Premise: Bud Light has created unique cans for 28 of the NFL’s 32 teams – with the four exceptions (Bears, Packers, Cowboys and Vikings) being omitted because they have their own deals with MillerCoors.

Thoughts: AB continues to amp up its sports marketing efforts year after year.  What really caught my eye here is the fact that they showcase the Seattle Seahawks can at the top of the article.  If someone could send me a few of those it would be greatly appreciated …

Tweet of the Week:

Preface: I haven’t played Fantasy Football in about a decade at this point.  But DraftKings.com (and its competitors) have completely hit a home run over the past ~2 years with how they have developed and evolved fantasy sports.  Rather than having the “player” invested in a full season, they take a week by week and day by day approach to the online betting.  Not to mention, their ads are pretty awesome …

That’s it for this week’s #SundayMusings!  The NFL branding continues to take a hit every offseason with news and stories that take the eyes and ears away from the field.  Part of me enjoys seeing NFL Commissioner Roger Goodell squirm or act like a pompous fool during his PR campaigns.  In any case, try to enjoy the NFL season on the field over the next 17 weeks!


Brand in Focus – LeapFrog

Visit LeapFrog.com for the latest in kids toys, games, and technology!

Visit LeapFrog.com for the latest in kids toys, games, and technology!

The next brand to be placed “in focus” is LeapFrog – which builds off of last weekend’s #SundayMusings focus on brands that have entered our household since the birth of our child last year.  LeapFrog is the creator of a number of educational toys, games, and technology-driven gadgets for the young ones in the house.  We have found their products to be fun and engaging, while also catering to my gadget geekdom.  

Let’s look under the hood on how LeapFrog brands itself online and across social media platforms in our latest “Brand in Focus”!

LeapFrog Homepage 1

LeapFrog’s own website is easy to use and makes it easy to find what you are looking for.  Directly below the headlines in the screenshot above you will find the ability to find the right LeapFrog product by product category and/or by your child’s age bracket.  Easy enough, right?

Further down you will find verbatim responses and quotes from LeapFrog users, a nice way to resonate with potential customers and those that have yet to try its products.  

LeapFrog Homepage 2

You won’t find links to LeapFrog’s social media sites until you hit the bottom of the home page – where the company has direct links to its Facebook, Twitter, YouTube, and Pinterest pages.  Let’s dive into each …


LeapFrog currently has over 1.1 million likes on Facebook.  Just about every weekday you will find at least one update on LeapFrog’s Facebook page.  Engagement with fans goes through peaks and valleys, somewhat surprisingly.  There are some posts that catch less than 100 “Likes” but there are others that easily exceed triple digits.  

One of the more successful posts – in terms of driving Likes and shares – is seen below, the Facebook announcement of LeapFrog Epic, the latest tablet to be launched by the company last month.   

Introducing the brand new LeapFrog Epic, our newest tablet with a kid-perfect UI that grows with your child and lets…

Posted by LeapFrog on Wednesday, August 19, 2015


The other item that caught my eye is that there are a lot of calls to action or tabs at the top of LeapFrog’s Facebook page – and that’s a good thing in my opinion.  They provide you with a Customer Support page for email and phone support.  They also have links to their other social media feeds, and across product pages.  

LeapFrog Facebook


There is a big drop-off in the number of followers from Facebook to Twitter, where LeapFrog has a little under 30K followers on the latter.  There is also a little bit more of a gap in frequency on their Twitter feed, where there is occasionally a week or so going by without an update.  

However, one item that caught my eye in August and it falls under the Brandscaping category – where LeapFrog and Toys R Us came together on 8/26 for a #ToysForAll Twitter chat.  An excellent job by the two companies to come together for a good cause.

The #ToysForAll Twitter chat

The #ToysForAll Twitter chat


Similar to its Twitter numbers, LeapFrog has slightly under 30K followers on YouTube.  However, LeapFrog’s uploaded videos on YouTube have driven over 30 million views!  LeapFrog’s YouTube page provides a plethora of information and video to guide yourself through.  The content is nicely organized as well – take a look at the “Playlists” page and you’ll find that someone has taken the time to organize the video uploads by product categories.  

What actually caught my eye and drove home the decision to put LeapFrog in focus this quarter is the new ad below.  I first saw it during a commercial break on Hulu and thought it was well done … and well targeted by Hulu’s algorithm given how much kid-friendly content we have purged through in recent months.  


A similar level of focus and detail can be found on LeapFrog’s Pinterest page and boards, with Pins and boards ordered by season, holiday, product category and more.  You will also see a Holiday wish-list board for each of the past three years.  

LeapFrog Pinterest

I’m a little surprised that LeapFrog “only” has 14K followers on Pinterest, as I would have thought this would be a great place for moms to follow the brand and to get ideas for their children via a more visually stimulating platform.  

Overall Summary:

I’m very impressed with the level of detail that goes into organizing LeapFrog’s content on each of the social media platforms.  Someone, or a group of people, are doing a great job at paying attention to detail for the company.  

One item that did catch my eye when flipping across networks is that the LeapFrog website does not directly connect to its Google+ or Instagram pages.  However, those do exist and are out there, but I like the focus on where they have more traction right now.  

What have you seen from LeapFrog across platforms that you like/dislike?  Are you currently using their products, and if so, why?  Let us know in the Comments section below.


Sunday Musings w/ Shore Branding – 8-30-15

Photo Credit: CBS Philadelphia

Photo Credit: CBS Philadelphia

Today’s #SundayMusings takes a look at a few brands that I have become very familiar with over the past 15 months with our child.  As we close out Summer, head into Labor Day Weekend, and take our next family vacation to Sesame Place, I wanted to focus on several brands that we have essentially adopted into our lives.  No “Premise” in this week’s #SundayMusings, just a few musings on each particular company and how their branding has impacted several purchase decisions.  

#1 –  “Capture all the fun with the VTech Kidizoom ActionCam” via mybabystuff.ca

Thoughts: VTech has come up with a number of great educational toys and games.  We have several outdoor sports-related games, along with a growing collection of Go! Go! SmartWheels tracks and vehicles, because you can never have just one, you have to have the whole set.  

I’m not sure how I feel about this KidiZoom ActionCam though – do kids need another distraction when they should be paying attention to their surroundings, the street, etc.?  (Related, I realize I’m showing my age here.)

#2 – “Thomas the Train Engine theme park opens in Massachusetts” via CNN.com

Thoughts: Thomas the Train is a cartoon favorite these days on the television and news of this park opening piqued our interest.  However, the park didn’t open this Summer until earlier this month and there have been more than a few customer complaints about it actually not being ready to be opened / shouldn’t have opened without toilets being ready, more food options being available, etc.  Not exactly a great endorsement and not the best way to get your brand off the ground at Edaville.

#3 – “LeapFrog Epic: a customizable, age appropriate tablet for your kids” via AndroidCommunity.com

Thoughts: If there is one kid’s company that I have truly vested in, it is LeapFrog and their educational toys and technology.  We have the LeapReader Junior with a slew of books to read.  LeapFrog does a great job of keeping up with technology as well, even if I’m not ready to consider items for our kid.  

Their new tablet in the article above falls in this category.  However, products like this that are made by a brand I truly trust, will continue to evolve and when the time is right, I know where our purchase will be coming from.    

Tweet of the Week:

What perfect timing!  A week before we spend two days in the park, Sesame Place shares a parent’s guide to their park from a blogger, albeit a little old.  Don’t think for a second we won’t be leveraging this ahead of our stay.  Our child has become slightly obsessed with several Sesame Street characters – we’re looking forward to seeing how he reacts when he sees them in person … and completely realize that it may turn into a disaster.  (Crosses fingers that this goes smoothly …)

If you have a child or children at home, what brands are they focused on?  Have you helped move that needle a bit for one reason or another?  Have a great week ahead as we head into Labor Day Weekend next weekend!


Pin of the Month – Periscope Tips

Pin of the Month - Periscope Tips from JenLehner.com

Pin of the Month – Periscope Tips from JenLehner.com

We continue on with our unannounced “Periscope Month” here in August, with our “Pin of the Month” focusing on more Periscope tips.  After diving into Brands Winning on Periscope and last weekend’s #SundayMusings, here is a look at several more tips from JenLehner.com.

As mentioned in last weekend’s write-up, we’re going to see tips-related articles continue to pop up and continue to morph as Twitter’s livestreaming app continues to evolve itself.  In fact, the last update for Android’s Periscope app less than two weeks ago made some dramatic changes in how to find live broadcasts – allowing you to choose from a world map for where you are looking to view “scopes” from.  

The first tip actually caught my attention as I had yet to hear or read that from elsewhere – I very easily could have missed it though.  Jen makes a great point though, you don’t want to ruin your broadcast with an incoming call.  

Using hashtags and emojis have become the early rage when creating titles for your scope.  The former to help in search, the latter in grabbing the attention from those perusing the list of scopes that have been or are currently airing.  

To the 4th point here, don’t forget to save your scopes!  

What other tips would you consider adding to this list?  What is working for you on Periscope, and what isn’t?  Let us know in the comments below or drop me an email at john@shorebranding.com.  

For those unfamiliar with our “Pin of the Month”, every month we post one of the better infographics, pictures, etc. that we find on our Pinterest page and (over-) analyze it in our “Pin of the Month”.  

If you have an infographic that you would like to promote here on Shore Branding, just let me know.  Thanks!

Sunday Musings w/ Shore Branding – 8-16-15

Sunday Musings w/ Shore Branding focusing on Pinterest (Photo credit: PowerFormula.net)

Sunday Musings w/ Shore Branding focusing on Periscope (Photo credit: PowerFormula.net)

We’re back with another #SundayMusings with Shore Branding and will continue with a focus on Periscope for at least another week.  Last week’s “Brands Winning with Periscope” received a good number of views so I wanted to keep the focus specifically on Twitter’s live streaming app for this week’s #SundayMusings.  Here are several write-ups over the past few weeks on the Periscope app, including tips and tricks for the platform.  

#1 –  Periscopeblog.com

Premise: No premise here per se, just a link to the homepage of “Personal Periscope Blog”, a blog that has been providing virtually real time news on Periscope updates, trends, etc.  

Thoughts: If you have a true interest in Periscope itself, you will want to bookmark this page and/or drop it into your Feedly news stream.  There is a lot of good information on here, including a little bit of history on the app itself.    

#2 – “Periscope Up: 15 Tips to Mastering the Platform” via blog.ketchum.com

Premise: Looking for a robust list of tips and tricks for using Periscope, take a look at Ketchum’s 15 best practices write-up linked to above.  Through their personal use and viewing of other scopes, the author comes up with a solid list of tips to optimize your broadcasts.    

Thoughts: There are a few tips in here that I noticed right away when viewing other people’s broadcasts, e.g. having the right equipment, sharing on Twitter, etc.  There is also one big one that I realized on my own – you need to be on WiFi, I would argue that 4G really isn’t that good either when you are broadcasting … but certainly better than 3G.  Don’t broadcast if you are on a 3G network.  

The author provides additional, very functional tips for consideration in order to make your broadcast that much more user friendly and to engage with your audience.   

#3 – “7 Ways to Engage Your Audience on Periscope” via KimGarst.com

Premise: Kim Garst puts together seven examples of how you or your brand can engage with your Periscope audience.  Here you will find different ways to consider building your Periscope audience and following.  

Thoughts: Looking or struggling to find your niche on Periscope?  You can or should take these seven ideas into consideration.  Try a few of them out to see what is and is not resonating with followers.  If you still can’t figure it out, pose a question or two on other platforms to gauge interest levels.  

At a “professional level”, I enjoy the live training videos that are out there, i.e. tips and tricks for Periscope and across all social media platforms.  On a personal level, I often find myself checking into concert streams – from U2, James Taylor, and more.  

Tweet of the Week:

I thought this was a perfect tweet for Periscope given where things currently stand and how they have already and will continue to evolve in the coming weeks and months.  Tips will continue to grow, opinions will continue to form, and everyone can and will adjust accordingly.  

Want even more?  Here is a quick SlideShare that I found for using Periscope …


What are your likes and dislikes so far for Periscope?  If you have a particular recommendation on who to follow, I would love to hear it and add them to my list.  Thanks!

Enjoy the rest of your weekend and the week ahead!


Brands Winning on Periscope

What brand's are winning on Twitter's Periscope platform?  Periscope.tv

What brand’s are winning on Twitter’s Periscope platform? Periscope.tv

Twitter’s Periscope app is in its infancy stage but I would recommend you jump on board now while the iron is hot!  When Twitter released its quarterly earnings about a week and a half ago, the call was also a “scope” and shown live on the app.  It was then I realized it was time to write a little something more in depth on the app.

While I have not broadcast anything relevant on Periscope (yet … I want to make sure I can commit to it on a regular basis and right now, I can’t) I do check it out on a daily basis, check for who is doing what, and what brands are live on the platform.  I can not speak for Periscope’s main competitor, Meerkat, as I have never checked it out.  This write-up will focus solely on those brands winning on Periscope right now.

In fact, we’re going to start with several big name, national brands but I also want to give a shoutout to two people that are really doing a heck of a job on Periscope with their personal brands / branding as well.

Bolthouse Farms:

Bolthouse Farms just gets social right.  Every Thursday they hose a #ThirstyThursday scope and have bartenders creating drinks using their product.  Check this out next Thursday!

Honda: Honda teased and succeeded with their scope on the launch / unveiling of the 2016 Honda Accord on Periscope.  As mentioned in last weekend’s #SundayMusings, someone at Honda has really changed their culture as the company is clearly “getting it” now.


I really liked what Zillow did from their home office in Seattle earlier this week.  Three employees sat in a conference room and each of them answered questions about the housing market from viewers and their respective markets.  A useful/productive way to engage with your audience and fans.

Doritos Even if Honda did get the Twitter tease from someone else – like Doritos (UK) did in June – I still appreciate the use of the platform.  Doritos is/was a very early adopter to Periscope, hosting a cross-platform #DoritosRoulette campaign across Twitter, Periscope, and Vine.  Well played Doritos, well played! In fact, this likely contributes to Doritos having a commanding lead in the Periscope game of earning hearts.  Despite having about 30% of the following of the next brand, Doritos has a significant advantage in earning hearts from its fans, with well over 600K to date.

Red Bull

The energy drink has ~40,000 fans on Periscope and has done a tremendous job broadcasting events … prior to their Lollapalooza campaign that took over their social media pages over the past few weeks.  It will be interesting to see how much time Red Bull puts into Periscope moving forward, as it feels somewhat competitive against their Red Bull TV.  An interesting storyline to follow for the next few weeks and months.

Personal Branding Winners

I wanted to also give a shoutout to two Scopers that are doing a great job on Periscope with their own personal brand – hyperlinks below connect to their respective Twitter pages:

  1. Scott Williams broadcasts frequently and has an open dialogue with viewers, along with providing tips on how to “do Periscope right”.  If you are looking to get started with the platform, follow Scott for a few days first.
  2. Dustin W. Stout has a broader focus for social media marketing but also broadcasts frequently and is very much worth the watch.  His broadcasts are very engaging.


What do you like the most about Periscope (or Meerkat if that is your live streaming app of choice)?  What brands have caught your attention?  Let me and others know in the Comments below.  Thanks!

Sunday Musings w/ Shore Branding – 8-2-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings with Shore Branding is somewhat unique in its style in that I am building off of our Loyalty to Brands write-ups and have found recent news from brands and companies that we have focused on in the past.  Here are a few headlines that have caught my eye on several of the brands that I consider myself loyal to.

#1 – “Online shopping startup ready to rival Amazon” – via NYPost.com

Premise: Having launched two weeks ago, Jet.com’s founder Marc Lore promises to be an open book when it comes to corporate disclosure – a key contrast vs. his former boss and employer, Jeff Bezos at Amazon.  Lore provides several quotes into how he prefers to run Jet moving forward.  Jet has raised $225 million in funding but is projecting losses in its operating margin for the next five years.

Thoughts: As mentioned in last week’s Loyalty to Brands on Jet, I think it is a phenomenal site and product already.  I’m seriously considering the next nine months as the last chance for Costco to wow me with something or my membership will be cancelled.

Marc Lore has made the rounds over the past two weeks, so it is highly likely you have already seen or read what he is expecting out of Jet.com and his vision for the company as it moved out of beta testing.

#2 – “Dunkin’ Donuts Is Using 7 Social Platforms to Sell Iced-Coffee to Music-Loving Millennials” via AdWeek.com

Premise: Dunkin’ Donuts’ summer marketing campaign will go across seven different social media platforms, in an effort to better connect / resonate with millennials.  The campaign is called “DD Summer Soundtrack” and will include similar messaging and advertising across social platforms.

Thoughts: Either Starbucks and Dunkin’ Donuts know exactly what they are doing or this is just an effort by Dunkin’ to take some steam out of Starbucks’ connection with younger consumers.  I don’t love the idea, particularly if it was formed based on the latter assumption, but it could work out very well for Dunkin’, given its heavy promotional efforts.  I also liked to read that the brand will include a focus on Periscope – where I have seen several brands start to make their presence known.

#3 – “Hilton’s Canopy Reykjavik Offers Valuable Customer Experiences Steeped in Local Culture” via Loyalty360.eu

Premise: Canopy, “Hilton’s new lifestyle hotel brand” will be opening in Reykjavik Iceland in 2016 and be located in center city.  It will offer all of the local flavoring of the city, including food and local amenities.

Thoughts: OK, so this caught my eye and I cannot wait to go back to Iceland and stay at this new Hilton hotel.  If you have never been to Iceland, I highly suggest you check it out as the country is absolutely gorgeous.  We stayed at the current Hilton in Reykjavik and while it was very nice, it was a little off the path from center city.

Tweet of the Week:

Honda is another Loyalty to Brands focus and they have recently turned it up a notch with their digital marketing and social media efforts.  They recently aired a Periscope video rolling out the design for the 2016 Honda Accord and now have this hashtag campaign out there across networks.

The light bulb has seemingly gone off for Honda that they needed to step up their game across social media platforms.  I really enjoy what they have been doing in recent weeks.

Any of these brands in this week’s #SundayMusings catch your attention?

Happy Sunday and enjoy the week ahead!