Two of the first few blog entries we put together on here on Shore Branding were book reviews for my favorite six books revolving around branding and digital marketing over time. While two others have been read this past year, neither were as enjoyable as Andrew Davis’ “Brandscaping”, so I thought it was appropriate to put together a review of the book.
For convenience, here are the write-ups from my top six books – Part 1 and Part 2. I have to say that I would put “Brandscaping: Unleashing the Power of Brand Partnerships” in the top three. (Apologies to Mitch Joel…)
Brief Summary: [Read more...]