Pin of the Month – The Power of Word of Mouth Marketing

Building Your Brand Through Customers - The Power of Word of Mouth Marketing by Salesforce Canada

Building Your Brand Through Customers – The Power of Word of Mouth Marketing by Salesforce Canada

 

March’s “Pin of the Month” landed in our Inbox a few weeks ago.  With a focus on branding through word of mouth advertising, the infographic above from Salesforce Canada’s blog provides quite a few staggering numbers in the power of word of mouth.

An overwhelming majority are influenced in the purchasing/buying behaviors by word of mouth advertising from others.  Whether that is friends, family, and/or brand ambassadors, leveraging word of mouth advertising is critical for your brand.  I was actually surprised that WOM was the “second best source of revenue according to US small businesses”.  When I think of building small businesses, WOM is the first brand builder that comes to mind.  Without word of mouth, small business owners will have an uphill battle in getting their business off the ground. [Read more…]

Sunday Musings w/ Shore Branding – 11-9-14

Branding and Digital Marketing

Branding and Digital Marketing

Welcome back to another edition of #SundayMusings w/ Shore Branding.  Our focus this week will be on brand loyalty and the customer experience.  This builds off of October’s “Pin of the Month” and the continuation of our “Loyalty to Brands” series.  Here are the top stories from the past few weeks that caught my attention.

#1 – “Amazon CEO Wants to Make Holidays Easier and Stress-free for Customers” – via Loyalty360.org

Premise: Amazon CEO Jeff Bezos has issued a promise to Amazon’s customers that the company will be focusing on the customer experience throughout the holiday season.  Beyond competitive pricing, Amazon will have 15K Lightning Deals, gift lists, updated product lineups and the ability to to make purchases and contribute a portion to your preferred charity.

Amazon announced a slew of new tech products for the holidays, including new Kindles and Fire tablets.  There is a focus on kid friendly content and products.  Amazon Prime members will continue to reap additional benefits through early access to sales and exclusive deals on MyHabit.com.

Thoughts: As mentioned in our latest “Loyalty to Brands”, Amazon has become my go-to retailer and is where I continue to increase my share of wallet for holiday shopping.  I can’t think of another store or retailer where customer support has made it easier and more customer friendly than what Bezos has done with Amazon. [Read more…]

Sunday Musings w/ Shore Branding – 10-26-14

Sunday Musings w/ Shore Branding! (Photo credit: Worth1000.com)

Sunday Musings w/ Shore Branding!
(Photo credit: Worth1000.com)

This week’s #SundayMusings focuses on a topic that doesn’t get as much publicity as it probably should across social media.  Building brand advocacy and brand ambassadors is an immensely powerful channel to growing your brand or company.  Their ability to promote your brand to a broader audience, while aiding your word-of-mouth advertising can go a long way towards success.  The following stories caught my attention over the past few weeks.

#1 – Find Brand Ambassadors by Monitoring Social Media – via DigitalDoughnut.com

Premise: Social Media Week was two weeks ago and coming out of that was a real good example of why you need to be monitoring social media and how to take advantage of it.  There are at least a couple of ways that you can help strengthen your relationship with brand ambassadors through social media.  The author also quotes a few numbers from one particular event during Social Media Week, saying that 22% of ‘fans’ are ambassadors and 55% of ambassadors aren’t following said brand on their social media.

Thoughts: Interesting example provided in this write-up about a company having no idea what was being said about them and missing the opportunity to engage with a potential brand ambassador.  It happens all of the time.  The three tips on how or where to celebrate ambassadors all make sense.  You simply need to pick the route that you are comfortable with and stick with it over time. [Read more…]

Pin of the Month – Brand Advocates

October's "Pin of the Month" focuses on the importance of brand advocates.  Infographic by BzzAgent

October’s “Pin of the Month” focuses on the importance of brand advocates. Infographic by BzzAgent

Our October “Pin of the Month” comes to us from BzzAgent and research conducted by Dr. Kathleen R. Ferris-Costa.  The research provides data behind the power of building brand advocacy and turning consumers into advocates for your brand, product, and/or company.

Brand advocates help build word of mouth advertising for your brand and are influencers in the purchase cycle for their audience, followers, family and friends.  The infographic takes a look at the power of brand advocates and why they are so important to have.  So why is it important to build, maintain, and leverage brand advocates to help with your branding efforts? [Read more…]