Welcome back to another edition of #SundayMusings w/ Shore Branding. Our focus this week will be on brand loyalty and the customer experience. This builds off of October’s “Pin of the Month” and the continuation of our “Loyalty to Brands” series. Here are the top stories from the past few weeks that caught my attention.
#1 – “Amazon CEO Wants to Make Holidays Easier and Stress-free for Customers” – via Loyalty360.org
Premise: Amazon CEO Jeff Bezos has issued a promise to Amazon’s customers that the company will be focusing on the customer experience throughout the holiday season. Beyond competitive pricing, Amazon will have 15K Lightning Deals, gift lists, updated product lineups and the ability to to make purchases and contribute a portion to your preferred charity.
Amazon announced a slew of new tech products for the holidays, including new Kindles and Fire tablets. There is a focus on kid friendly content and products. Amazon Prime members will continue to reap additional benefits through early access to sales and exclusive deals on MyHabit.com.
Thoughts: As mentioned in our latest “Loyalty to Brands”, Amazon has become my go-to retailer and is where I continue to increase my share of wallet for holiday shopping. I can’t think of another store or retailer where customer support has made it easier and more customer friendly than what Bezos has done with Amazon. [Read more…]