Sunday Musings w/ Shore Branding – 4-12-15

Branding and Digital Marketing

Branding and Digital Marketing

This week’s #SundayMusings are no joke, as we take a look back at April Fools’ Day news from around the web and across brands.  The first of April has become a great branding day as brands come up with fake news stories to draw some added attention in their direction.  It doesn’t always work out positively, but here are the stories that caught my attention for April Fools’ Day this year.

#1 – “The 11 best April Fools’ gags of 2015” – via theverge.com

Premise: A collection of the top April Fools’ Day jokes from brands and their respective YouTube clips.  Out of the 11 examples provided in the write-up, 5 of them are from Google or Google’s properties (Motorola, YouTube).

Thoughts: Across this list, I tend to like Google’s Smartbox mailbox, Microsoft’s MS-DOS Mobile, and Netflix’s Binge Watch Warnings.  I saw multiple people complain online about Netflix’s warning, not realizing at the time that it was an April Fools’ Day joke.  That’s phenomenal! [Read more…]

Sunday Musings w/ Shore Branding – 8-11-13

Branding and Digital Marketing

Branding and Digital Marketing

 

Welcome back to Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye in the past week!  Let us know what stories caught your attention this week in the comments below.

#1 – General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community – via ConvinceandConvert.com 

Premise: There is a new, co-branded social media community called “Hell, Cereal Lovers” across several sites – Facebook, Twitter, Instagram and Tumblr.  General Mills, who owns 40+ different brands of cereal on its own, is the creator of the community, which is being used to promote various recipes and ideas that include more than one brand in a bowl.  There are also engaging forums that inspires creativity from the community members.

Thoughts: This is a great use of the overarching power of General Mills as a “mega-brand” and how it can (and should) leverage the strength of its brands and have them play nicely together.  The community has amassed a large following already on social media and has a nice balance of content and branding, driving a high level of engagement. [Read more…]