Loyalty to Brands – Samsung

Samsung (Photo credit: KiddsKids.com)

Samsung (Photo credit: KiddsKids.com)

With more than a just a slight hint in last weekend’s #SundayMusings, we walked into our latest “Loyalty to Brands” here on Shore Branding.  Founded almost 80 years ago, Samsung has become a dominant force in consumer electronics over the past two decades.  From its rapid growth in equipment and partners in mobile devices to its continued production of highly regarded TV’s, Samsung continues to become a more prevalent brand in and around our household.

How or where did my loyalty to Samsung start?  About a decade ago I led a research project on consumer perceptions of various TV’s and somewhat to my surprise, Samsung was a near dominant player in satisfaction and several forward-thinking attributes.  That caught my eye as I was in the market for a new TV for my house.  Since purchasing that 46” LED flatscreen TV and being completely satisfied with the product, it has been a growing loyalty with Samsung. [Read more…]

Sunday Musings w/ Shore Branding – 8-18-13

Branding and Digital Marketing

Branding and Digital Marketing

Here are this week’s Sunday Musings w/ Shore Branding, the top stories in branding and digital marketing that caught our eye this past week.

#1 – Timeless Branding Lessons From A Young Steve Jobs – via FastCompany.com 

Premise: This write-up takes us back to the late 90’s and when Steve Jobs started to change the image of his Apple brand.  Using Nike as a prolific example of how to get branding “right”, Jobs obviously turned the company upside down and led it to become a global phenomenon.

Thoughts: With the release of “Jobs” the movie this weekend, there is no time like the present to cover off on one of the greatest innovators of his time.  Take a look at the ad from 1997 at the end of the link above; that was a phenomenal 60 second spot. [Read more…]